Wait, This Was A Commercial?



This two minute video from Samsung will make you forget you are actually watching a commercial. It doesn't matter if you're a surfer or even a fan of surfing, the candid footage in this video has a way of connecting with just about anyone watching. Check out the video.
July 31st, 2014
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Need More Audience Tracking In Multiscreen Campaigns



A recent study from Jivox revealed that the top challenge for running multiscreen campaigns is a lack of insights and audience tracking. With more clients requesting multiscreen ad campaigns, advertisers are looking for ways to keep up with the demand and deliver results. See the infographic.
July 31st, 2014
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Apple and IBM Strike a Deal



Apple and IBM announced a partnership Tuesday that could make Apple—traditionally a consumer brand—a major player in the business market. IBM said it would create a class of more than 100 business applications exclusively for iPhones and iPads to run on Apple's iOS platform. In return, IBM will sell Apple's products with 100 industry-specific apps to its clients worldwide. (Read More)
July 31st, 2014
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GrowthBeat — August 5-6, 2014 Hotel Nikko, San Francisco, CA



SPONSORED POST

The data, apps, and science of successful marketing.

GrowthBeat — VentureBeat’s inaugural event on the future of marketing tech — is gathering the industry’s biggest names to uncover new case studies, insights, and strategies designed to help companies more effectively acquire and retain customers and grow revenue.

Full Article

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Who Needs a Smartwatch When You Can Tell Time By Touch?



This titanium watch from Eone allows the person wearing it to tell time simply by touch. Inspired by an ex-naval officer who lost his sight during service overseas, this watch gives the visually imparted the ability to tell time without drawing unwanted attention. With all the focus on the smartwatches, this is a refreshing change. Read more.
July 31st, 2014
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Microsoft Expected to Overtake Large Internet Company



Microsoft is expected to overtake Yahoo for the first time in digital advertising revenues, a research firm said Tuesday. The survey by eMarketer represents a setback for Yahoo's effort to return to its glory days as an Internet pioneer. (Read More)
July 24th, 2014
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Getting Location Right



SPONSORED POST Track the location accuracy of your mobile ads with Thinknear's Location Score Tags By Eli Portnoy, President & GM of Thinknear by Telenav Imagine you are about to hurry home from work to your hungry family. You check your phone and happen to see an ad for a healthy takeout spot. Great news! It seems your dinner problem is immediately solved. You investigate further and find out that it’s got great food and customers are raving about it. Unfortunately, you also find out the restaurant is 25 miles out of your way. Too bad. Full Article
July 24th, 2014
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Alexis Berger of Kargo on the Challenges in Mobile



Alexis Berger is the Vice President of Midwest Sales at Kargo, the leading mobile publisher platform. Named one of Mobile Marketer’s Mobile Women to Watch 2014, Alexis is responsible for helping drive Kargo’s strategic vision. Alexis will be speaking at Mobile Media Summit Chicago
July 22nd, 2014
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Are You One of the Chicago 10?



Think you’ve got what it takes to be a Chicago mobile media heavy hitter? The “Chicago 10” is a brand new special acknowledgement developed by the Mobile Media Summit and MadAve Mobile Editors. The nominees are the top ten mobile thought leaders in Chicago, known for their innovation and accomplishments in mobile media and advertising. While many high-level executives will be in attendance, only ten will walk away with the “Chicago 10“ honor. Sponsored by Opera Mediaworks, the Chicago 10 will be announced at the Mobile Mafia Dinner, at the RP Champagne Salon after the Mobile Media Summit on Tuesday, July 29th.
July 22nd, 2014
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Jawbone Wearable Will Track What You Eat



First steps, then sleep, and now Jawbone is taking on food tracking in the wearables's company's latest bid to quantify life. UP 3.2, the latest version of the Jawbone iOS companion app for the UP and UP24 bands, aims to do what no food logging platform has quite managed. (Read More) Mobile media’s momentum is once again blowing strong in the windy city. CPG, Retail and QSR will dominate the discussion at the third-annual Mobile Media Summit, Chicago. Learn how mobile is changing the media mix for hundreds of senior agency, media, brand and publisher executives. (More Details)
July 22nd, 2014
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65% of Mobile Users are Spending Time in Apps



A report shows that while adult U.S. smartphone users are spending 65 percent more time using apps compared to two years ago, the average number of apps used per month has only seen a slight increase. However, that doesn't mean they're using a significantly higher number of apps overall. (Read More)
July 22nd, 2014
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Telmetrics Highlights Importance of Offline Attribution in Mobile Ad Strategies



As president of Telmetrics, the leading provider of call measurement solutions, Bill Dinan is responsible for driving the company’s global growth in all digital media channels. Since joining the company in 1998, Dinan has played an integral role in establishing Telmetrics’ brand leadership in the digital search industry and has led the company’s digital evolution to multi-media, leads-based measurement solutions. Dinan took some time to sit with Mad Ave Mobile Chief Editor, Tim McHale to talk about what’s new and in the future for Telmetrics. Full Article
July 17th, 2014
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YP’s Luke Edson on ‘Solving Challenges in Mobile Advertising’



Luke Edson joined YP, operator of the largest local ad platform in the US, in April 2013 bringing deep experience in the digital media industry and a track record of delivering customer, revenue and profit results. Edson sat down with MadAve Mobile Chief Editor, Tim McHale to talk about what’s new and in the future for YP. Full Article
July 17th, 2014
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Mobile Marketing and the Future of Location-Based



Location-based ad networks are enhancing basic geo-fencing capabilities with deeper consumer behavior formats. Reports say, hitting consumers with an ad base on their exact location at one moment is not as effective as serving up ads tailored around the last 20 places where that consumer has been or other pieces of content that they’ve recently looked at on a smartphone. (Read More)
July 15th, 2014
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