Rovio Announces New Game: ‘Amazing Alex’



Rovio Entertainment, known for its intense focus on one mega-successful game title, Angry Birds, is looking to diversify with another new mobile game called Amazing Alex. The title is a rebranding of Casey’s Contraptions, which Rovio bought from developers Noel Llopis and Miguel A. Friginal earlier this month. Rovio CEO Mikael Hed told Finnish TV station Yle that the latest game “has an educational element and centers on the main character Alex, a curious young boy who loves to build things.” The title is expected to be released within the next two months. http://on.mash.to/JdWFaI
May 17th, 2012
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Conversion-Friendly Mobile Landing Pages Webinar On Tape!



If you missed the Monetate webinar recently on how to create and optimize landing pages for mobile visitors, you’re in luck! It's here for your viewing pleasure. Learn how to create effective mobile landing pages and what makes them different from conventional landing pages. You’ll also hear about: (1) Mobile trends and the current state of mobile commerce, (2) Strategies to help connect with mobile visitors; and (3) Ways to see through the “mobile lens” using technographic data, effective copy, and more. It features Jon Stookey, Senior Strategist, Designkitchen, Bruce Ernst, Vice President, Product Management, Monetate and Michael Ahearn, Vice President, Customer Development & Marketing, iLoop Mobile. http://bit.ly/KCQcEZ
May 17th, 2012
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Sunkist Ramps Up Mobile CRM



Fresh fruit brand Sunkist Growers has tapped Hipcricket to power its mobile strategy as the brand continues to focus on mobile point-of-purchase campaigns and building a database of opted-in consumers. According to Mobile Marketer, Hipcricket’s self-service Ad Life platform will be used by Sunkist to power point-of-purchase campaigns in retail locations where Sunkist products are available. Sunkist enlists QR codes, text messaging and other mobile techniques to help it build stronger engagement and brand affinity with its customers. “You will see Sunkist continue to grow their mobile campaigns where it makes sense to help drive sales, in-store,” said Julie DeWolf, director of retail marketing at Sunkist, Los Angeles. “This is key for our business – in store execution. http://bit.ly/IY83SV
May 17th, 2012
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Macy’s, Foot Locker Expand Mobile Payment



Another piece of the puzzle is falling into place for mobile wallet solution Isis, which this week revealed a list of retailers it is partnering with, including Macy’s, Foot Locker and Jamba Juice. According to Mobile Commerce Daily, a pilot of the Isis mobile wallet is scheduled to kick off this summer in Austin, TX, and Salt Lake City, UT. While the locations for the pilot and partners on the handset and financial services sides have been known for some time, this is the first indication of which retailers will allow shoppers to pay for purchases via the Isis wallet. http://bit.ly/K7dpNe
May 17th, 2012
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Rue La La Mobile Exceeds 50% of Sales on a Single Day



Rue La La may be the harbinger of things to come in Internet retailing. On April 14, 53% of the e-retailer’s total sales came from its m-commerce site and iPhone, Android and iPad apps. And this is not a fluke, Steve Davis, president of Rue La La, tells Internet Retailer. Mobile typically accounts for 30% of sales on weekdays and 40% of sales on weekends, and come the holidays mobile should account for 70% of sales on many days, he predicts. “For the last 10 years I’ve thought mobile was two or three years away, but the day never arrived. Today, not only has mobile arrived as its own commerce channel, it is growing with a vengeance—I’ve never seen anything accelerate so quickly,” Davis says. “For us the desktop is almost dead—mobile is everything. In two years we went from 1% of sales to 50% on a day, and it just keeps growing.” http://bit.ly/J7pFeu
May 17th, 2012
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Zappos Launches Interactive Spring



Online retailer Zappos is running an interactive mobile ad campaign that lets consumers create their own spring style story and shop new fashion trends. According to Mobile Commerce Daily, the company is running the mobile ads within Us Magazine’s iPhone application. The mobile banner ads encourage consumers check out the company’s new products. “The Zappos campaign allows the consumer to customize the shoes or items they are viewing which allows for a good level of interaction and personalization,” said Simon Buckingham, CEO of Appitalism, New York. Mr. Buckingham is not affiliated with Zappos. He commented based on his expertise on the subject. http://bit.ly/IBMM64
April 30th, 2012
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Register Now For The 3rd Annual MOBILE MEDIA UPFRONT Conference, 5/8/12



History will be made once again at this year's MOBILE MEDIA UPFRONT! This year's event will put the advertisers front and center, showcasing what they and their brand clients are looking for in mobile in 2012! Join 400 senior agency, media and advertising execs at the third annual event, which will highlight the commercialization taking place in the exploding market of mobile advertising. This year's event will once again feature presentations from major holding companies as well as media and mobile agencies. It will be hosted by Paran Johar, Founder of the Mobile Media Summit and Upfront and Chief Marketing Officer of Jumptap. The Mobile Media Upfront will feature more advertisers than any other mobile conference! Sponsors so far include ESPN, E!, Nokia, Dynamic Logic and Jumptap.  More to come! Please contact Tim McHale for more information about sponsoring, speaking at and/or attending the event at Tim@madavemobile.com or 302-750-1788.  http://bit.ly/JbgVqP
April 30th, 2012
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T-Mobile Sports a New 4G Look



Carly Foulkes, T-Mobile‘s genteel spokeswoman, trades her pink summer dress for a black leather motorcycle outfit in a new ad from the company touting the network’s 4G network. Dubbed “Alter Ego,” the ad shows Foulkes growing bored with her closet full of magenta outfits before donning the new outfit and hopping on a 1000 cc Ducati superbike. Metaphor alert: the bike is meant to evoke T-Mobile’s 4G service. Peter DeLuca, T-Mobile’s SVP for brand, advertising and communications, says the ad is about "challenging the status quo and taking bold steps in the marketplace as a challenger brand," and continued, "The makeover from the girl-next-door to an edgier, more tech-savvy and spirited Carly is synonymous with the evolution of the T-Mobile brand."  http://on.mash.to/IY6Njd
April 23rd, 2012
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Can The iPhone Take All The Credit For Mobile?



Apple's iPhone opened up significant opportunities for marketers when it came on the scene in 2007 and since then numerous developments have led to new opportunities in terms of scale and reach. According to Mobile Marketer, Apple's iPhone taught consumers that sharing information about their location and other data about themselves via a mobile device can be fun and beneficial, opening the door for marketers to target consumers via mobile. However, with many brands still lacking a robust mobile strategy, marketers are looking for the next big advancement that could pave the way for the channel to reach critical mass.  http://bit.ly/HFqs7G
April 23rd, 2012
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Are Publishers “Toast” On Mobile?



Mobile has undoubtedly shifted the way that publishers view their revenue models, but with drops in advertising revenue and media companies not taking advantage of the channel, can publishers survive in the post-PC world? According to Mobile Marketer, print publishers have grappled with how to approach mobile, whether it is with subscription models or advertising, for years. But when it comes down to it, do publishers have a chance in the mobile space or should they just cut their losses? “Mobile is a tiny market, however it is growing quickly,” said Agata Kaczanowska, lead industry analyst and media specialist at IBISWorld, Santa Monica, CA.  http://bit.ly/JkpeBy
April 23rd, 2012
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Kodak Tries To Monetize Photo Sharing App



Kodak is letting consumers order prints and pick them up the same day at Target and CVS stores nationwide via a new mobile application. According to Mobile Commerce Daily, consumers love using mobile phones to snap photos, browse photos and send them to friends. Being able to use a mobile app to quickly order prints of their favorite images is an important convenience for on-the-go users. “Being able to order prints was by far the most popular feature request – and in some cases a demand – from our app users,” said Trent Gruenwald, product marketing manager at Kodak Gallery, Emeryville, CA.  http://bit.ly/J5wNY8
April 23rd, 2012
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PayDragon App Meets LA Food Trucks



Several food trucks in the Los Angeles area are using a new mobile payments app so that customers can easily place orders and pay for them without having to wait in line. According to Mobile Commerce Daily, the PayDragon mobile payments app enables users to pre-order from the menus for seven food trucks and pay for their purchases. Users can also scan QR codes on the sides of the trucks to initiate a transaction and find special offers. “Food trucks are by their very nature mobile,” said Hamilton Chan, founder and CEO of Paperlinks and PayDragon, Los Angeles. “Because they are always roving around town, consumers have become accustomed to walking to nearby trucks and ordering their food the old-fashioned way – standing in line behind a window.  http://bit.ly/J7XIng
April 23rd, 2012
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Mars M&Ms Drives Easter Mobile Sales



Candy giant Mars is running a mobile advertising campaign for its M&Ms brand to increase awareness and sales leading up to Easter. According to Mobile Marketer, the M&M mobile ads let users learn about how to incorporate M&Ms products into their Easter dessert recipes. The ad campaign involves mobile banner ads and sponsorship within the Today Show iPhone application. “Easter is one of the biggest holidays during which candy is consumed,” said Simon Buckingham, CEO of Appitalism, New York. http://bit.ly/He6X6D
March 28th, 2012
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Sony Pictures’s “Girl With the Mobile Tattoo!”



Sony Pictures is proving that mobile plays a big role when it comes to promoting its films by letting consumers order their copy of “The Girl with the Dragon Tattoo” via a new ad campaign. According to Mobile Commerce Daily, the company is running the expandable mobile ads within Pandora’s iPhone application. Sony has used Pandora in the past to promote its new releases. “Running mobile ads is important for any company or brand seeking to leverage the unique here-and-now revenue opportunities mobile offers,” said Wilson Kerr, vice president of business development and sales at Unbound Commerce, Boston.  http://bit.ly/HbUuiu
March 28th, 2012
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