Pepsi CMO Frank Cooper to Keynote Mobile Media Upfront May 19



Frank Cooper, Global CMO of PepsiCo's Global Beverages Group, has joined Mobile Media Upfront 2014 as keynote speaker. Ranked #15 on Billboard Magazine’s 2014 “Power List,” Cooper has also been featured in Fast Company's Top 100 Most Creative People in Business and has been recognized as an AdColor "Legend." Before joining Pepsi in 2005, Cooper served as a senior executive at Motown and Def Jam Records, co-founded UBO.com and held the position of VP-interactive marketing at AOL. Widely regarded as one of the most progressive and effective business leaders in developing brands, Cooper joins a lineup that includes senior executives from Citi, MetLife, Unilever, Activision, and much, much more. Visit Mobile Media Upfront
April 15th, 2014
  • Share/Bookmark

 


Samsung Didn’t Infringe on Apple Patents, Say Witnesses



As Samsung and Apple face off in court over whether the former infringed on the latter's patents for quick links, universal search, and slide-to-unlock, several expert witnesses hired by Samsung said the company did no such thing. Kevin Jeffay, professor of computer science at the University of North Carolina, Chapel Hill, said that Apple's '647 quick-links patent is more limited than the company claims. Apple's patent involves the use of an "analyzer server" to perform the action, while Samsung devices don't use an analyzer server for the browser and message, and detecting and linking in Samsung devices are performed by the application itself. Full Article
April 15th, 2014
  • Share/Bookmark

 


Opera Expands Reach Across U.S. Hispanic Population



“If you understand mobile, then you understand the Hispanic audience,” says Scott Swanson, president of global advertising sales at Opera Mediaworks. In an effort to reach this growing, mobile-first market, Opera Mediaworks this week announced an expanded reach across the U.S. Hispanic population via its integration of Hunt Mobile Ads, the leading mobile ad network in Latin America. The integration will bring an additional 1 billion ad impressions a month to the Opera Mediaworks platform, which currently manages 64 billion impressions. Full Article
April 15th, 2014
  • Share/Bookmark

 


Hundreds of Mobile Game Companies Generating More Than $1M in Revenue



There are 247 game companies that reap more than $1 million in revenue from mobile games in the U.S. alone. While that should serve as a reassurance to small indie game makers, big publishers like King, Supercell, and Kabam are strengthening their grip on the top-10 grossing ranks in most countries, according to a report
April 15th, 2014
  • Share/Bookmark

 


Amazon May Introduce Smartphone This Summer



It appears that the long-rumored Amazon smartphone may be launching in the second half of 2014. According to a Wall Street Journal report citing anonymous sources, the e-commerce giant plans to announce the phone by July and start shipping units by the end of September. The device is said to come equipped with a screen than can display seemingly 3-D images without requiring special glasses. Such a feature might help set an Amazon phone apart from a crowded field dominated by Android-powered Samsung phones and the iPhone, along with a growing proportion of cheaper Android devices from China-based manufacturers like ZTE.
April 15th, 2014
  • Share/Bookmark

 


Sprint to Offer Music Streaming Via Spotify



Sprint and Spotify are working on a partnership to push the streaming music service out to the wireless carrier’s customers. According to sources, Sprint plans on announcing the deal at an event in New York City on April 29. The team-up will feature free Spotify trials for Sprint customers and give them the ability to pay for the service using the carrier’s billing system, according to people familiar with the plan. Some Sprint customers may also qualify for discounts on Spotify’s premium service, which costs $9.99 a month. The deal will require approval from the music labels that license their music to Spotify, so it’s possible that the pact could be delayed.
April 15th, 2014
  • Share/Bookmark

 


Is This the End of Facebook as We Know It?



Facebook on Thursday notified users and press that the instant-messaging functionality will be disappearing from its iOS and Android apps in the coming weeks. If users want to keep chatting, they’ll have to download Facebook’s separate Messenger app. In addition to Messenger, the company already has special news and photo apps -- Paper and Camera -- and according to some, the move is an indication that Facebook is serious about splitting its service out into a constellation of mobile apps. Facebook itself has said its flagship app dilutes the messaging experience, which is why, according to the company, users reply to messages 20% more in the Messenger app than in the main Facebook App.
April 11th, 2014
  • Share/Bookmark

 


Should You Be Worried About Heartbleed?



The Heartbleed bug that plunged the internet into disarray last week has affected as many as 66% of all sites around the world, according to some reports, and while most mobile operating systems themselves are unaffected, the OpenSSL vulnerability that is causing the problem exists in a number of mobile apps. That's because many of these apps access the same servers that their website counterparts do. Android tablets and phones that run version 4.1.1 are also vulnerable. Learn how to protect your device
April 11th, 2014
  • Share/Bookmark

 


Mobile Sees Year-Over-Year Triple-Digit Growth for the Third Year in a Row



U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB, an increase of 17% from 2012’s landmark revenues of $36.6 billion. For the third year in a row, mobile achieved triple-digit growth year-over-year, rising to $7.1 billion during full year 2013, a 110% boost from the prior year total of $3.4 billion. Mobile accounted for 17% of 2013 revenues, where it was 9% of revenues in 2012.
April 11th, 2014
  • Share/Bookmark

 


How AdColony Drives Mobile-Video Engagement



Mike Owen is chief revenue officer of AdColony, where he oversees the company’s global sales teams and helps top brands and agencies create innovative and effective mobile video advertising campaigns. Earlier this month at Mobile Media Summit Los Angeles, he interviewed Greg Castronouvo, president of OMD West. Prior to Mobile Media Upfront in New York on May 19, which AdColony will also be attending, Mike spoke with MadAve Mobile Managing Editor Anna Baskin on how keeping a laser focus on video has helped fuel AdColony’s tremendous growth. Full Article
April 11th, 2014
  • Share/Bookmark

 


Apple iWatch May Arrive by Summer 2014



The latest rumors regarding Apple‘s long-awaited iWatch point to a release as early as Summer 2014. Supposedly set to debut sometime after the Apple Worldwide Developers Conference (WWDC) in June, a report from the Economic Daily News claims the device will have custom A-series chips designed by Apple specifically for the iWatch, with manufacturing handled by Samsung. Like early rumors, the report also points to the iWatch playing a more biometric role with advanced sensors capable of detecting a user’s heart rate, blood pressure and more.
April 11th, 2014
  • Share/Bookmark

 


Amazon Wants to Compete With App Store, Google Play



In a letter to shareholders filed with the SEC last week, Amazon CEO Jeff Bezos touted Amazon's Appstore, which is now available in almost 200 countries, and has more than 200,000 apps and games available. Though that's a far cry from the number Apple and Google have in their respective app stores, Bezos noted Amazon is continuously working with developers to help them build their apps for Amazon's hardware. Full Article
April 11th, 2014
  • Share/Bookmark

 


Collective’s Frederick Stallings on the Keys to Mobile Multiscreen



As senior director of mobile product strategy at Collective, a provider of multiscreen advertising solutions, Frederick Stallings drives the identification and commercialization of key product opportunities for mobile. In early 2013, he completed “The Multi-Screen Dayparting Playbook,” which explores the correlation between mobile devices and consumer behavior during traditional TV day-parts. Before joining Collective, Frederick headed the East Coast division of Airwave, OMD’s mobile marketing department. Prior to moderating the panel “Mobile Multiscreen: How to Do It Right” at Mobile Media Summit Los Angeles
April 9th, 2014
  • Share/Bookmark

 



Traditional Retailers Lagging in Mobile Experience



According to a new Forrester report on the best and worst of mobile, retailers and brick-and-mortar companies still lag in their grasp of the medium compared to their digital- or mobile-only counterparts. Not surprisingly, the former group is often used in the study as examples of what NOT to do in mobile, while the mobile natives represent the best of what’s out there. What are the best mobile properties doing better than the rest? Delivering clear value, optimizing efficiency to suit the nature of the medium, and simplifying presentation. See examples of the good and the bad here.
April 8th, 2014
  • Share/Bookmark