Why Marketers Are Pouring Money Into Android



Apple’s iOS has dominated mobile app investments over the past few years, but brands such as Red Bull and Priceline are among a handful now taking advantage of Android to create engaging apps. In addition to bigger screens, Google’s operating system gives marketers deeper integration opportunities, such as widgets and lock screen takeovers to keep a brand top-of-mind. “What I believe we are seeing is not ‘Android-first’ as a mentality, but ‘Android-next’ for coverage in the marketplace,” said Scott Michaels, vice president and partner at Atimi Software in Vancouver.
April 18th, 2014
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Direct Still Wins Over Programmatic in Mobile Advertising



A recent Forrester report cautions that challenges unique to mobile advertising make direct sales, and not programmatic, the preferred buying method for the foreseeable future. Based on interviews with 21 industry executives, mobile marketing analyst Jennifer Wise wrote in her report – “Mobile Advertising: It’s Time to Get Personal” -- that mobile campaigns require much more customization than desktop ads, and therefore direct sales are optimal. Wise said automation will remain a component of direct ad sales, but the most effective campaigns will require a hands-on approach. “Because of the sheer size and all of the data that has to be wrangled we'll still see some automation in the process,” Wise said. “It will just be a different type of buy with an added level of human input.” Full Article
April 18th, 2014
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UberX Adds Safety Charge



Uber has added a $1 surcharge to UberX rides, which it is calling a "Safe Rides Fee." The company says the cash will help offset the cost of "an industry-leading background check process, regular motor vehicle checks, driver safety education, development of safety features in the app, and insurance." The company has already been doing that, but taking on the cost itself – a move that's ultimately made it lose cash on every ride.
April 18th, 2014
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Auto and Entertainment Industries Find Success With Hyperlocal Advertising



Hyperlocal targeting is allowing advertisers to pinpoint consumers at key moments in their paths to purchase. In this video clip from Mobile Media Summit Los Angeles earlier this month, hear hyperlocal case studies from CW VP-Media Strategies Caty Burgess and Toyota for Scion Digital Marketing Director Andy Barton, and learn how the auto and entertainment industries at large are benefiting from local advertising. Full Article
April 18th, 2014
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Pepsi CMO Frank Cooper to Keynote Mobile Media Upfront May 19



Frank Cooper, Global CMO of PepsiCo's Global Beverages Group, has joined Mobile Media Upfront 2014 as keynote speaker. Ranked #15 on Billboard Magazine’s 2014 “Power List,” Cooper has also been featured in Fast Company's Top 100 Most Creative People in Business and has been recognized as an AdColor "Legend." Before joining Pepsi in 2005, Cooper served as a senior executive at Motown and Def Jam Records, co-founded UBO.com and held the position of VP-interactive marketing at AOL. Widely regarded as one of the most progressive and effective business leaders in developing brands, Cooper joins a lineup that includes senior executives from Citi, MetLife, Unilever, Activision, and much, much more. Visit Mobile Media Upfront
April 15th, 2014
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Samsung Didn’t Infringe on Apple Patents, Say Witnesses



As Samsung and Apple face off in court over whether the former infringed on the latter's patents for quick links, universal search, and slide-to-unlock, several expert witnesses hired by Samsung said the company did no such thing. Kevin Jeffay, professor of computer science at the University of North Carolina, Chapel Hill, said that Apple's '647 quick-links patent is more limited than the company claims. Apple's patent involves the use of an "analyzer server" to perform the action, while Samsung devices don't use an analyzer server for the browser and message, and detecting and linking in Samsung devices are performed by the application itself. Full Article
April 15th, 2014
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Opera Expands Reach Across U.S. Hispanic Population



“If you understand mobile, then you understand the Hispanic audience,” says Scott Swanson, president of global advertising sales at Opera Mediaworks. In an effort to reach this growing, mobile-first market, Opera Mediaworks this week announced an expanded reach across the U.S. Hispanic population via its integration of Hunt Mobile Ads, the leading mobile ad network in Latin America. The integration will bring an additional 1 billion ad impressions a month to the Opera Mediaworks platform, which currently manages 64 billion impressions. Full Article
April 15th, 2014
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Hundreds of Mobile Game Companies Generating More Than $1M in Revenue



There are 247 game companies that reap more than $1 million in revenue from mobile games in the U.S. alone. While that should serve as a reassurance to small indie game makers, big publishers like King, Supercell, and Kabam are strengthening their grip on the top-10 grossing ranks in most countries, according to a report
April 15th, 2014
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Amazon May Introduce Smartphone This Summer



It appears that the long-rumored Amazon smartphone may be launching in the second half of 2014. According to a Wall Street Journal report citing anonymous sources, the e-commerce giant plans to announce the phone by July and start shipping units by the end of September. The device is said to come equipped with a screen than can display seemingly 3-D images without requiring special glasses. Such a feature might help set an Amazon phone apart from a crowded field dominated by Android-powered Samsung phones and the iPhone, along with a growing proportion of cheaper Android devices from China-based manufacturers like ZTE.
April 15th, 2014
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Sprint to Offer Music Streaming Via Spotify



Sprint and Spotify are working on a partnership to push the streaming music service out to the wireless carrier’s customers. According to sources, Sprint plans on announcing the deal at an event in New York City on April 29. The team-up will feature free Spotify trials for Sprint customers and give them the ability to pay for the service using the carrier’s billing system, according to people familiar with the plan. Some Sprint customers may also qualify for discounts on Spotify’s premium service, which costs $9.99 a month. The deal will require approval from the music labels that license their music to Spotify, so it’s possible that the pact could be delayed.
April 15th, 2014
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Is This the End of Facebook as We Know It?



Facebook on Thursday notified users and press that the instant-messaging functionality will be disappearing from its iOS and Android apps in the coming weeks. If users want to keep chatting, they’ll have to download Facebook’s separate Messenger app. In addition to Messenger, the company already has special news and photo apps -- Paper and Camera -- and according to some, the move is an indication that Facebook is serious about splitting its service out into a constellation of mobile apps. Facebook itself has said its flagship app dilutes the messaging experience, which is why, according to the company, users reply to messages 20% more in the Messenger app than in the main Facebook App.
April 11th, 2014
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Should You Be Worried About Heartbleed?



The Heartbleed bug that plunged the internet into disarray last week has affected as many as 66% of all sites around the world, according to some reports, and while most mobile operating systems themselves are unaffected, the OpenSSL vulnerability that is causing the problem exists in a number of mobile apps. That's because many of these apps access the same servers that their website counterparts do. Android tablets and phones that run version 4.1.1 are also vulnerable. Learn how to protect your device
April 11th, 2014
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Mobile Sees Year-Over-Year Triple-Digit Growth for the Third Year in a Row



U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB, an increase of 17% from 2012’s landmark revenues of $36.6 billion. For the third year in a row, mobile achieved triple-digit growth year-over-year, rising to $7.1 billion during full year 2013, a 110% boost from the prior year total of $3.4 billion. Mobile accounted for 17% of 2013 revenues, where it was 9% of revenues in 2012.
April 11th, 2014
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