Android Now Top Smart Device Globally



According to Opera Mediaworks' Q1 State of Mobile Advertising report, Android is the top platform within the smart device market. Although still trailing iOS in terms of monetization, Android is making slow advancement in that category, as well. Last year at this time, Android accounted for 26.72% of revenue, compared to over 33% today. Most of this gain is at the expense of BlackBerry and Symbian. The report also found that social-networking services are No. 1 for traffic volume on mobile, while arts and entertainment generate the most revenue. Business, finance and investing has the highest revenue per impression. Additionally, Asia continues to hold the position of second largest mobile ad market after the U.S., upon beating out Europe last year. Click here
April 22nd, 2014
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Mobile Payment App Cover: ‘We’re the Uber of Dining’



Have you heard of the "Uber of dining?" Cover, a New York City-based mobile-payment app that allows customers to dine without waiting for the check, stores diners’ credit card information and tip preference and automatically charges them at the end of the meal. Restaurant operators use its back of house app (also free) in addition to their point of sale (POS) system to process Cover user payments for a lower fee than the 3.5-7% credit-card companies charge, so it benefits all. For more on the app, check out this video Q+A with founder Mark Egerman.
April 22nd, 2014
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How Three Targeting Tools Can Drive Mobile RTB Adoption



This column is written by Jim Caruso, VP-product strategy at Varick Media Management, and a speaker at next month's Mobile Media Upfront
April 22nd, 2014
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U.S. Mobile Video Spend to Double This Year



In a new report, eMarketer projects that US mobile video ad spending will more than double in 2014, a pace that will make it the fastest-growing category in all of advertising. More and more buyers say TV ad spending is being shifted to digital because online and mobile video ads are increasingly viewed as equivalent to TV. Although there are fewer tablet users than smartphone users, video consumption is much more common on tablets, with eMarketer estimating there will be over 113 million tablet video viewers vs. 89.0 million viewers on smartphones this year. Nevertheless, investing in smartphone video still has its advantages. Because of the smaller screen, “the level of engagement tends to increase,” noted Paran Johar, founder and CEO of Mobile Media Summit
April 22nd, 2014
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Drawbridge’s Rich Johnson on Why Cross-Device Data Creates Smarter Campaigns



Rich Johnson is head of sales, North America, for Drawbridge, a cross-device matching solution that allows marketers to precisely target audiences on mobile devices. Before taking the stage to talk cross-screen at next month’s Mobile Media Upfront
April 22nd, 2014
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Why Marketers Are Pouring Money Into Android



Apple’s iOS has dominated mobile app investments over the past few years, but brands such as Red Bull and Priceline are among a handful now taking advantage of Android to create engaging apps. In addition to bigger screens, Google’s operating system gives marketers deeper integration opportunities, such as widgets and lock screen takeovers to keep a brand top-of-mind. “What I believe we are seeing is not ‘Android-first’ as a mentality, but ‘Android-next’ for coverage in the marketplace,” said Scott Michaels, vice president and partner at Atimi Software in Vancouver.
April 18th, 2014
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Direct Still Wins Over Programmatic in Mobile Advertising



A recent Forrester report cautions that challenges unique to mobile advertising make direct sales, and not programmatic, the preferred buying method for the foreseeable future. Based on interviews with 21 industry executives, mobile marketing analyst Jennifer Wise wrote in her report – “Mobile Advertising: It’s Time to Get Personal” -- that mobile campaigns require much more customization than desktop ads, and therefore direct sales are optimal. Wise said automation will remain a component of direct ad sales, but the most effective campaigns will require a hands-on approach. “Because of the sheer size and all of the data that has to be wrangled we'll still see some automation in the process,” Wise said. “It will just be a different type of buy with an added level of human input.” Full Article
April 18th, 2014
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UberX Adds Safety Charge



Uber has added a $1 surcharge to UberX rides, which it is calling a "Safe Rides Fee." The company says the cash will help offset the cost of "an industry-leading background check process, regular motor vehicle checks, driver safety education, development of safety features in the app, and insurance." The company has already been doing that, but taking on the cost itself – a move that's ultimately made it lose cash on every ride.
April 18th, 2014
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Auto and Entertainment Industries Find Success With Hyperlocal Advertising



Hyperlocal targeting is allowing advertisers to pinpoint consumers at key moments in their paths to purchase. In this video clip from Mobile Media Summit Los Angeles earlier this month, hear hyperlocal case studies from CW VP-Media Strategies Caty Burgess and Toyota for Scion Digital Marketing Director Andy Barton, and learn how the auto and entertainment industries at large are benefiting from local advertising. Full Article
April 18th, 2014
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Pepsi CMO Frank Cooper to Keynote Mobile Media Upfront May 19



Frank Cooper, Global CMO of PepsiCo's Global Beverages Group, has joined Mobile Media Upfront 2014 as keynote speaker. Ranked #15 on Billboard Magazine’s 2014 “Power List,” Cooper has also been featured in Fast Company's Top 100 Most Creative People in Business and has been recognized as an AdColor "Legend." Before joining Pepsi in 2005, Cooper served as a senior executive at Motown and Def Jam Records, co-founded UBO.com and held the position of VP-interactive marketing at AOL. Widely regarded as one of the most progressive and effective business leaders in developing brands, Cooper joins a lineup that includes senior executives from Citi, MetLife, Unilever, Activision, and much, much more. Visit Mobile Media Upfront
April 15th, 2014
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Samsung Didn’t Infringe on Apple Patents, Say Witnesses



As Samsung and Apple face off in court over whether the former infringed on the latter's patents for quick links, universal search, and slide-to-unlock, several expert witnesses hired by Samsung said the company did no such thing. Kevin Jeffay, professor of computer science at the University of North Carolina, Chapel Hill, said that Apple's '647 quick-links patent is more limited than the company claims. Apple's patent involves the use of an "analyzer server" to perform the action, while Samsung devices don't use an analyzer server for the browser and message, and detecting and linking in Samsung devices are performed by the application itself. Full Article
April 15th, 2014
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Opera Expands Reach Across U.S. Hispanic Population



“If you understand mobile, then you understand the Hispanic audience,” says Scott Swanson, president of global advertising sales at Opera Mediaworks. In an effort to reach this growing, mobile-first market, Opera Mediaworks this week announced an expanded reach across the U.S. Hispanic population via its integration of Hunt Mobile Ads, the leading mobile ad network in Latin America. The integration will bring an additional 1 billion ad impressions a month to the Opera Mediaworks platform, which currently manages 64 billion impressions. Full Article
April 15th, 2014
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