Microsoft Expected to Overtake Large Internet Company



Microsoft is expected to overtake Yahoo for the first time in digital advertising revenues, a research firm said Tuesday. The survey by eMarketer represents a setback for Yahoo's effort to return to its glory days as an Internet pioneer. (Read More)
July 24th, 2014
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Getting Location Right



SPONSORED POST Track the location accuracy of your mobile ads with Thinknear's Location Score Tags By Eli Portnoy, President & GM of Thinknear by Telenav Imagine you are about to hurry home from work to your hungry family. You check your phone and happen to see an ad for a healthy takeout spot. Great news! It seems your dinner problem is immediately solved. You investigate further and find out that it’s got great food and customers are raving about it. Unfortunately, you also find out the restaurant is 25 miles out of your way. Too bad. Full Article
July 24th, 2014
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Alexis Berger of Kargo on the Challenges in Mobile



Alexis Berger is the Vice President of Midwest Sales at Kargo, the leading mobile publisher platform. Named one of Mobile Marketer’s Mobile Women to Watch 2014, Alexis is responsible for helping drive Kargo’s strategic vision. Alexis will be speaking at Mobile Media Summit Chicago
July 22nd, 2014
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Are You One of the Chicago 10?



Think you’ve got what it takes to be a Chicago mobile media heavy hitter? The “Chicago 10” is a brand new special acknowledgement developed by the Mobile Media Summit and MadAve Mobile Editors. The nominees are the top ten mobile thought leaders in Chicago, known for their innovation and accomplishments in mobile media and advertising. While many high-level executives will be in attendance, only ten will walk away with the “Chicago 10“ honor. Sponsored by Opera Mediaworks, the Chicago 10 will be announced at the Mobile Mafia Dinner, at the RP Champagne Salon after the Mobile Media Summit on Tuesday, July 29th.
July 22nd, 2014
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Jawbone Wearable Will Track What You Eat



First steps, then sleep, and now Jawbone is taking on food tracking in the wearables's company's latest bid to quantify life. UP 3.2, the latest version of the Jawbone iOS companion app for the UP and UP24 bands, aims to do what no food logging platform has quite managed. (Read More) Mobile media’s momentum is once again blowing strong in the windy city. CPG, Retail and QSR will dominate the discussion at the third-annual Mobile Media Summit, Chicago. Learn how mobile is changing the media mix for hundreds of senior agency, media, brand and publisher executives. (More Details)
July 22nd, 2014
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65% of Mobile Users are Spending Time in Apps



A report shows that while adult U.S. smartphone users are spending 65 percent more time using apps compared to two years ago, the average number of apps used per month has only seen a slight increase. However, that doesn't mean they're using a significantly higher number of apps overall. (Read More)
July 22nd, 2014
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Telmetrics Highlights Importance of Offline Attribution in Mobile Ad Strategies



As president of Telmetrics, the leading provider of call measurement solutions, Bill Dinan is responsible for driving the company’s global growth in all digital media channels. Since joining the company in 1998, Dinan has played an integral role in establishing Telmetrics’ brand leadership in the digital search industry and has led the company’s digital evolution to multi-media, leads-based measurement solutions. Dinan took some time to sit with Mad Ave Mobile Chief Editor, Tim McHale to talk about what’s new and in the future for Telmetrics. Full Article
July 17th, 2014
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YP’s Luke Edson on ‘Solving Challenges in Mobile Advertising’



Luke Edson joined YP, operator of the largest local ad platform in the US, in April 2013 bringing deep experience in the digital media industry and a track record of delivering customer, revenue and profit results. Edson sat down with MadAve Mobile Chief Editor, Tim McHale to talk about what’s new and in the future for YP. Full Article
July 17th, 2014
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Mobile Marketing and the Future of Location-Based



Location-based ad networks are enhancing basic geo-fencing capabilities with deeper consumer behavior formats. Reports say, hitting consumers with an ad base on their exact location at one moment is not as effective as serving up ads tailored around the last 20 places where that consumer has been or other pieces of content that they’ve recently looked at on a smartphone. (Read More)
July 15th, 2014
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Smart Benches are Taking Over Boston



The solar-powered Soofa bench, which charges smartphones as visitors sit, kick back, and relax for a few minutes will roll out in select Boston locations. Smart urban furniture company Soofa developed by Changing Environments, an MIT Media Lab spin-off is bringing more of its solar-powered benches to Boston and Cambridge, Mass. parks soon. (Read More) Mobile media’s momentum is once again blowing strong in the windy city. CPG, Retail and QSR will dominate the discussion at the third-annual Mobile Media Summit, Chicago. Learn how mobile is changing the media mix for hundreds of senior agency, media, brand and publisher executives. (More Details)
July 15th, 2014
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McDonald’s is Testing Mobile Payment App



McDonald’s has recently been testing a mobile payment app, using augmented reality apps in global mobile campaigns and transforming its signage with the introduction of digital menus. McDonald’s is testing the app at 22 locations in Georgia and Alabama. (Read More) You can meet Matt Biespiel, the worldwide lead on developing the McDonald's brand at Mobile Media Summit Chicago on July 29th at the Mid-America Club. Biespiel is the keynote speaker at the event. (More Details)
July 15th, 2014
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mNectar Raises $7M for Mobile Ads



mNectar has raised $7 million in funding for its new ad platform dubbed Playable, which lets gamers try out a mobile game before they decide to download or buy it. The “playable ads” are a new form of advertising for games that allows potential purchasers to have a better shopping experience as they browse for new games, according to founder and chief executive Wally Nguyen. (Read More)
July 15th, 2014
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New Social Media App Focuses on Social Tagging



BroadTags is a brand new social media app that for the first time lets you follow subjects not people. It’s innovative, exciting and new, but oh so simple! On BroadTags you don’t follow a person or an organization, you follow hashtags, which covers a particular subject. Anything related to that topic appears there, providing you with a steady stream of relevant information. (Read More)
July 15th, 2014
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Tapad White Paper and Forrester Commissioned Research: Today’s Path to Purchase



People today own more connected devices than ever, giving rise to a new type of online customer who is connected from any device, at any time. This presents marketers with new opportunities to reach customers at times previously unavailable and enables new interactions along the path-to-purchase. In March 2014, Tapad commissioned Forrester Consulting evaluated the state of cross-device usage along the path- to-purchase. To explore this market, Forrester Consulting conducted in-depth surveys with 1,500 US connected customers. A hypothesis was developed to test the assertion that cross-device engagement is on the rise and requires more from marketers than just duplicating the same engagement on each screen. More details about the report. Full Article
July 15th, 2014
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A Fitness Wristband is the New Buzz for Adidas



Adidas Fit Smart wearable strips down to make its run. Adidas on Wednesday announced a new fitness wristband dubbed Fit Smart; an activity tracker designed for running, training, and fitness that is paired with the company's miCoach fitness app. The company has priced it for $199 and will release in mid-August in the US, and in rest of the world from August 15 through Adidas' website, and from September 1 through Adidas Sports Performance stores. (Read More)
July 10th, 2014
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