Archive for the ‘mobile Content’ Category

Beacons Booming in the Retail Industry

Beacons are causing a media storm in the retail industry, encouraging many executives to look into beacon technology and consider how the technology can improve their business. Although I’m often skeptical about new Apple products — due to the hype that’s normally associated with the brand — the concept of beacon technology is a new-age idea that has great potential as a retail marketing tool. Full Article
July 10th, 2014
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Dove Men+ Care Goes Mobile for March Madness

Unilever’s Dove Men+Care is rolling out an extensive mobile and digital campaign as part of the brand’s sponsorship of the NCAA Men’s Division I Championship basketball games. The CPG brand has launched a mobile and web experience it's called "Easy Decision" that brings together video, a sweepstakes, social media and real-time content to connect with college basketball fans through March Madness. “By ensuring our ‘Easy Decision’ content is seamlessly available for mobile engagement, the brand will connect with men when they are accessing the latest sports news and also when he’s in decision-making mode as he is increasingly using mobile devices to make shopping choices," said Rob Candelino, VP-marketing at Unilever. Read more
March 18th, 2014
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Your Google Glass Etiquette Guide

Would you wear Google Glass in a bar? What about in a car? Should you wear them on a date? Maybe -- but you better watch out if you wear them in a movie theater, or you might be suspected of pirating films. Ad Age's Media Guy Simon Dumenco has answers to all of your Glass questions in his clever Google Glass etiquette guide
February 5th, 2014
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Surprise: Print Still Winning Over E-Books

Tablets and e-readers are becoming increasingly more popular among the American public, yet reading print books seems to be the anomaly when it comes to media consumption habits that have been disrupted entirely by mobile. According to new survey data from Pew, about 28% of U.S. consumers said that they had read an e-book during 2013, up from 23% in 2012. But, almost seven out of every 10 Americans surveyed claimed they had read a print book during 2013. The amount of time people spend consuming media on mobile has already overtaken radio, most print formats, and is even about to surpass online desktop usage. However, Pew's data shows that total U.S. print book readership actually ticked up slightly from 2012 to 2013. Read more
January 19th, 2014
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CBS Looks to Digital Future

CBS and Time Warner Cable ended their contract dispute Monday evening with CBS winning not only a financial increase for its programming, but also its stake in the digital future. Compared to other networks, CBS has been cautious about how viewers watch its shows on computers and mobile devices and was one of the last networks to embrace the tablet market, waiting until this spring before launching its iPad and iPhone app. But the deal is designed to help CBS monetize its content on a growing number of new platforms. While terms weren’t disclosed, CBS CEO Les Moonves wrote in a memo to employees that the deal would give CBS the ability to monetize its content on “all the new, developing platforms that are now transforming the way people watch television.” Read more.
September 2nd, 2013
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The 5 ‘W’s of iPad and iPhone Usage

When do Apple owners use their iPads vs. their iPhones, and who is doing what on each device? A new report from Flurry
August 16th, 2013
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Time Spent on Mobile Hits New Record

According to new projections from eMarketer, the average time spent by consumers with digital media per day will surpass TV viewing time for the first time ever by the end of 2013. The company estimates that the average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media while they will only spend 4 hours and 31 minutes watching television. The most significant growth area is on mobile. Adults will spend an average of 2 hours and 21 minutes per day on nonvoice mobile activities, including mobile internet usage on phones and tablets—longer than they will spend online on desktop and laptop computers, and nearly an hour more than they spent on mobile last year. Read more.
August 4th, 2013
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Mobile Lions 2013 Grand Prix Winner

In developed countries, tablets and e-readers have become the solution to large, heavy textbooks. But for Philippine public schools students, even the cheapest model is worth more than what their families make in a month. In fact, the only gadgets most own are one or two old analog mobiles phones, used mainly for texting. This is tragic because they're the ones who need a textbook alternative the most. Kids as young as seven must bring up to 22 books daily, leaving them exhausted and unfocused even before their first class—and in many documented cases, afflicted with scoliosis. What if you could use these millions of phones to create a new brand of textbook? Smart, the Philippines' largest telecommunications company, took their mission to "make text light and easy" further than ever as we introduced Smart TXTBKS. Over six months, we collaborated with respected textbook authors and publishers to refine official school texts into 160-character messages. These were then programmed into the inboxes of thousands of inactive surplus sim cards. Which were then repackaged into new Smart TXTBKS. Check out this years Mobile Lions Grand Prix winner, and see how they increased grade scores over 90%:
June 20th, 2013
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25% of YouTube’s One Billion Users are Mobile!

While YouTube has done a good job so far of addressing its growing mobile user base, the revelation that the total number of active users recently reached one billion for the first time points to the need for the company to quickly scale up its mobile efforts or risk getting left behind in this fast moving segment. According to Mobile Marketer, while desktop users are still the biggest users of digital video on YouTube, mobile accounts 25 percent of YouTube’s user base and continues to grow. In fact, YouTube said this week that the amount time spent watching YouTube via smartphone by Gen C users – those who have grown up accessing content across multiple channels – increased 74 percent in the past year. “Mobile users make up approximately 25 percent of YouTube's one billion users, mobile has played an enormous role in YouTube's growth to date,” said Jason Stein, president of social media agency Laundry Service, New York.
March 25th, 2013
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Tablets Becoming Primary Computing Device for Youth

Tablets will become the primary computing device for college-age students and younger, supplanting laptops and desktops, agree 66% of agency leaders surveyed by Econsultancy for the latest Society of Digital Agencies (SoDA) Digital Outlook Marketing report. But according Marketing Charts and a recent study from Forrester Research, tablet adoption is actually higher among Gen X (33-46) and Gen Y (24-32) adults than their younger Gen Z (18-23) counterparts, at least in the US. The SoDA report findings are interesting when compared with recent research from the NPD Group. According to NPD, 4 in 10 PC users are now accessing content on their tablets and smartphones instead of their PCs. But while the primary activities being shifted from PCs to tablets are web browsing and Facebook access, the report finds that those and other activities are still far more likely to be performed on a PC than on a tablet. The researchers also maintain that while these “entertainment-centric behaviors” might be migrating to smart devices, “computers will remain the fundamental content creation device in consumer’s tool box for many years to come.”
March 8th, 2013
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Hearst Claims More Digital Subscribers Than Anybody

Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey. Carey (pictured) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is "the highest in the industry" and that more than 80% of those subscribers are new to Hearst. Conde Nast, one of Hearst's biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but "It's not an apples-to-apples comparison because Hearst sells digital subs separately from print product while we offer 'bundled' content." a rep says. Other industry competitors including Time Inc. and Meredith haven't released their digital subscription figures. The New York Times claimed 592,000 digital subscribers in October 2012.
January 3rd, 2013
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Caution: Mobile Addiction Infographic!

Are you one of the 29% of people who say they can't live without their cellphones? According to a recent Pew Research study, people have a hard time breaking away from their cellphones -- and their friends don't help stop this addictive behavior. The study also shows that only 12% of cellphone owners say that people they know tell them when they're spending too much time on their phone. But 39% of cellphone owners say their family, friends and acquaintances will complain if they don’t answers calls or texts fast enough. The study of 2,254 adults showed that 67% of cellphone owners check their phone for messages, alerts, or calls, even when they don’t notice their phone ringing or vibrating. Here's another unhealthy habit -- 44% of cell owners have slept with their cellphone next to their bed because they didn't want to miss any calls or texts during the night.
December 11th, 2012
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Controversy Over Responsive Design

There is an ongoing love/hate relationship with responsive Web design. According to Mobile Marketer, although the technology offers marketers many opportunities, not all consumer behavior is the same and specific functionality should be dovetailed for individual device and user interaction mediums. Nowadays, marketers blindly take units that have been put together for a specific screen size and realign things to fit. However, many industry experts believe that this is not the right approach. “The premise of responsive design is certainly a good one, at least at first glance,” said Wilson Kerr, vice president of business development and sales at Unbound Commerce, Boston. “A single site that rebuilds itself for all devices sounds like a good idea. However, as mobile commerce and tablet commerce and desktop commerce expand and differentiate themselves, it is clear that providing different experiences is not a negative,” he said.
September 25th, 2012
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Corona Light Makes Mobile Boring?

Is mobile getting boring? We don't think so, but judging by the Corona Light spot running on The Onion this week and featuring "Mark" on his cell phone all day long, who knows? Here's Mark in a social media rut, who's always connected to his technology. But then he switched things up and drank a Corona Light. Then, wham!! This helped him break out of his rut and enjoy not just technology, but also people too! It's definitely a different take on technology as compared to the T-Mobile Carly Foulkes spot on a sleek sports motorcycle. We've come a long way from "Can you hear me now?"
July 27th, 2012
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Mobile Content Consumption High for Young Females

Mobile content consumption rivals traditional media consumption for female mobile owners in the US and around the world, according to Marketing Charts and a survey results released in July 2012 by Vuclip. 38% of US respondents said they spend at least an hour a day viewing mobile content, compared to 43% who said they spend that amount of time using TV, print, and/or radio media. Although not a perfect comparison, these results contrast somewhat with findings from a Tremor Video study, which showed that while consumers (not just women) are spending time watching video on their mobiles, weekly TV consumption is far higher. Even so, the study concludes that TV is sharing some prime time viewing with mobile devices. Earlier research from Nielsen suggested that mobile video consumption is growing rapidly in North America, up 27% year-over-year to 38% of online consumers.
July 17th, 2012
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