Archive for the ‘mobile CRM’ Category

Mobile Marketing Myths Debunked

Lindsay Woodworth
, director of marketing and pre-sales at Genesys/SoundBite
, debunks five mobile marketing myths
August 4th, 2013
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Z10 Aims at “BYOD” Crowd

With the BlackBerry launching its Z10 smartphone in the U.S. Friday, the phone maker faces an uphill battle going up against Android and iOS in this crucial market. According to Mediapost, BlackBerry had just 5.9% of the smartphone OS market in the U.S. in January, a distant third behind Android (52.3%) and iOS (37.8%), per comScore data. When it comes to U.S. market share among smartphone manufacturers, BlackBerry didn’t even make the top five. Whether the Z10, launched two months ago internationally, can help reverse the company’s downward spiral in the U.S. is an open question. But one of the factors BlackBerry can’t fight is the bring-your-own-device (BYOD) trend, with more companies allowing employees to bring their personal smartphones into the workplace.
March 27th, 2013
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xAd Report: Ad Location Targeting Use Skyrocketing

The use of mobile location-based targeting by advertisers is skyrocketing, with search-behavioral targeting experiencing the highest rate of growth, according to a new report from xAd. According to Mobile Marketer, Mobile local ad network xAd found that 95 percent of national advertisers are now leveraging some form of mobile location-based targeting. The fastest-growing mobile targeting technique was targeting based on geo-precise mobile search behaviors, or search behavioral targeting, which grew at a 212 percent between the first quarter and the fourth-quarter of 2012. “Throughout 2012, there has been a dramatic shift in mobile location targeting strategies leveraged by national advertisers,” said Dipanshu Sharma, CEO of xAd, New York. “Specifically, we have started to see sizable shifts from standard geo-targeting, most commonly utilized in desktop or traditional marketing, to geo-precise targeting, which leverages mobile’s unique ability to target users based on their specific location,” he said. “I think this shift signals the growing awareness by mobile advertisers that a consumer’s exact location is a powerful factor in reaching and engaging desired mobile audiences.”
March 13th, 2013
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IKEA Assembles Mobile Loyalty Program

Mobile is playing an increasingly important role for IKEA as it continues to build momentum for its loyalty program in the United States. According to Mobile Commerce Daily, the IKEA Family program has been available in other countries for several years, but was not launched in the U.S. until last year. Mobile is a key part of the strategy, with employees using in-store tablets to sign-up new customers and IKEA sending out SMS alerts to keep consumers updated on new products. “Any retailer that is not thinking about mobile is missing something,” said Tim Reilly, senior account manager at 89 Degrees, Burlington, MA. “We are looking at traffic to our various sites, and people coming from mobile devices is becoming a larger and larger percentage.
May 23rd, 2012
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Sunkist Ramps Up Mobile CRM

Fresh fruit brand Sunkist Growers has tapped Hipcricket to power its mobile strategy as the brand continues to focus on mobile point-of-purchase campaigns and building a database of opted-in consumers. According to Mobile Marketer, Hipcricket’s self-service Ad Life platform will be used by Sunkist to power point-of-purchase campaigns in retail locations where Sunkist products are available. Sunkist enlists QR codes, text messaging and other mobile techniques to help it build stronger engagement and brand affinity with its customers. “You will see Sunkist continue to grow their mobile campaigns where it makes sense to help drive sales, in-store,” said Julie DeWolf, director of retail marketing at Sunkist, Los Angeles. “This is key for our business – in store execution.
May 17th, 2012
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Target’s Consumers Don’t Pinch and Zoom

Target’s new mobile advertising campaign that aims to offer consumers coupons for the company’s in-store groceries would have been more successful had it been optimized for mobile. According to Mobile Commerce Daily, the company is running mobile banner and full-page ads, as well as audio advertisements within Pandora’s iPhone application. The mobile ads help consumers find coupon savings and save on fresh groceries from Target.
February 22nd, 2012
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How Mobile Cultivates Loyalty

Mobile Web is commonly used by marketers who are looking to incorporate a rich, interactive experience into a mobile marketing campaign. However, smart brands and retailers can use mobile Web sites to foster a deeper customer loyalty. According to Mobile Commerce Daily, from fast food chains to big box retailers, every smart brand has a mobile-optimized Web site these days, and for many companies mobile Web stands apart from other digital initiatives. Although mobile applications are typically reserved for loyal users, companies can also enrich their mobile Web sites to enlist a new group of engaged consumers. “Brands are using the mobile Web to extend key desktop functionality to a growing number of mobile users” said Ryan Kelly, vice president of sales and marketing at Mad Mobile, Tampa, FL.
February 15th, 2012
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Kindle Owners’ Lending Library Increases Sales

Amazon’s early data from the Kindle Owners’ Lending Library, which allows Amazon prime members who are also Kindle owners to borrow one free e-book per month, “suggests the possibility of an increase in customer purchasing,” Kindle content VP Russ Grandinetti said at Digital Book World today. Grandinetti said “we’re trying to be skeptical about this” but Amazon’s early data “suggests you can get people engaged in a book that they weren’t interested in otherwise.”
January 27th, 2012
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7-Eleven adds 25,000 Mobile Opt-ins

A company that operates 300 7-Eleven stores and provides gas to another 600 convenience stores recently put mobile at the hub of a multichannel promotion, signing up 25,000 to a CRM database. According to Mobile Commerce Daily, Alon Brands sells gas under the Fina brand to convenience stores in Texas, New Mexico and Arizona and also operates 7-Eleven stores in these regions. The company was looking for a way to build an opt-in database that would enable it to conduct future marketing efforts more efficiently and would lay the groundwork for a loyalty program. “Mobile was the center of the whole thing,” said Daniel Wagstaff, vice president of sales for Pocketstop, Dallas, TX.
October 27th, 2011
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Mobile Loyalty Programs Work

A new study by Hipcricket points to the fact that mobile’s role in holiday shopping will be different and more important than past years, making it key for brands and retailers to have a sophisticated presence in the space. According to Mobile Commerce Daily, mobile retail Web sites have emerged as an in-store shopping companion. Consumers are relying on their devices to locate the products they want, search for coupons and special discounts, and compare prices at competitors’ stores. “Increasingly, shoppers are using their mobile devices – in particular, mobile retail Web sites – when they shop,” said Eric Harber, chief operating officer of Hipcricket, Kirkland, WA. “This is true for etailers, but it also in the bricks-and-mortar retail world.
October 25th, 2011
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HSN Uses QR Codes on TV

Multichannel retailer HSN is featuring on-air retail QR codes that let consumers shop with their television in a new way. According to Mobile Commerce Daily, the QR codes will appear live on HSN HD during its bi-annual Innovation Weekend starting Oct. 7 through Oct. 10. The event will debut new products from brands such as Sony, Lexmark and Samsung. “HSN is committed to offering innovative products to our customers and finding new and exciting ways to enhance the shopping experience,” said Jill Braff, executive vice president of digital commerce for HSN, San Francisco.
October 11th, 2011
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Six Flags Consumers skip lines Via Mobile Game

Six Flags has partnered with to roll out a month-long test campaign that combines location-based rewards with a mobile game. The Skip the Line mobile trivia game was launched to engage millions of Six Flag park attendees across the county. Many marketers are incorporating location-based rewards in their mobile initiatives and both Six Flags and believe that it offers mobile users real-time perks. “Based on a user’s location, the app will launch a Six Flags-branded Skip the Line game where guests can earn points and win a move to the front of the line if they answer trivia questions correctly,” said Robbie Waeschenfelder, director of brand marketing at
June 8th, 2011
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DM is Dead Without Mobile

In 2010 direct mail spend increased about 3 percent to $45.2 billion, and research firm Winterberry Group forecasts that this number will grow 5.8 percent in 2011 to $47.8 billion. However, according to Mobile Marketer, with the proliferation of smartphones the game has changed, and marketers need to be incorporating mobile into their direct mail strategies to fuel acquisition. “A direct mail piece without a mobile call to action is an opportunity missed,” said Jeff Hasen, chief marketing officer of Hipcricket, Kirkland, WA. “First off, if you have the chance to turn a passive activity into an interactivity for minimal cost and effort, you have to go for it. “And, pardon what sounds like a cliché, a mobile component makes your direct marketing dollars work harder,” he said.
April 20th, 2011
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Barneys Energizes Media Via QR Codes

Barneys New York has debuted its multichannel Backstage Black and White Spring 2011 campaign that spans mobile, online, print, in-store and out-of-home advertising.  According to Mobile Commerce Daily, national print ads will appear select fashion and lifestyle magazines. Barneys has deployed QR codes into both traditional and interactive media to add another dimension to the backstage experience.  By embedding a mobile bar code on advertisements, brands are able to include more information in a single visual code:
February 16th, 2011
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Marriott’s Mayflower Mixes Mobile With CRM

The Renaissance Mayflower, a historic luxury hotel in Washington, is using Compcierge mobile features to communicate with guests via text messaging.  According to Mobile Commerce Daily, they plan to launch the mobile platform, which consists of four plug-and-play mobile applications designed to streamline efficiency and reduce cost while delivering new premium guest services.  Their concierges are now able to text out information on restaurants, venues and directions, quickly and efficiently.  The hotel can now also push reservation confirmations, as well as information such as “closest metro stop" to travelers looking for directions:
October 21st, 2010
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