Archive for the ‘mobile Games’ Category

Hundreds of Mobile Game Companies Generating More Than $1M in Revenue

There are 247 game companies that reap more than $1 million
April 15th, 2014
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Half of Mobile Games’ Money Comes From 0.15% of Players

Despite all the buzz about what mobile games are getting millions of downloads, very few of those games' users are spending money on gaming. In a mobile monetization report released yesterday, app testing firm Swrve found that in January, half of free-to-play games’ in-app purchases came from 0.15 percent of players. Only 1.5 percent of players of games in the Swrve network spent any money at all. Read more
February 27th, 2014
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King Drops Fight to Trademark ‘Candy’ Title

Candy Crush Saga maker King has abandoned its attempt to trademark the word “Candy” in the U.S. after acquiring the rights to a “Candy Crusher” trademark filed by Harrier Software last year. Getting Candy Crusher out of the way was the official reason King, which recently filed for an IPO on the New York Stock Exchange, dropped the trademark filing. In addition to the “Candy” battle, King had opposed the attempt by independent studio Stoic to trademark “The Banner Saga.” The company said its Candy Crush Saga, Pet Rescue Saga, Farm Heroes Saga and Bubble With Saga had built a brand around the word “Saga,” even though those games are in a totally different genre. Read more
February 26th, 2014
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Flappy Bird-Equipped iPhone Goes for $100,000 on eBay

Flappy Bird mysteriously flew out from the App Store last weekend after the game's developer, Dong Nguyen, said he could not take the pressure from its success anymore. (Flappy Bird was reportedly bringing in about $55,000 in ad revenue per day.) For those who missed their chance to download the game, an eBay user is selling an iPhone with Flappy Bird installed for the starting price of $650. By Monday afternoon, the price had already jumped to $99,900, with 74 bids placed. While the bids could be fake, the seller seems to be legit, and the bids are coming from at least a dozen different users. Read more
February 10th, 2014
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How Umoove Is ‘Adding Another Sensor’ to the Phone

Umoove, an Israeli face- and eye-tracking company, says its technology is "sort of like adding another sensor into the phone." Beginning this week, the company is moving to get it in front of a mass market, with a free game that turns players’ heads into the controller. The game aims to show mobile developers what’s possible with this sort of tracking technology, in the hope of spurring its usage. The company's CEO and CTO, Yitzi Kempinski, says tracking could be used in app quality assurance testing, medical applications/diagnoses, and even advertising. Knowing where users are looking and what their eyes are doing during a mobile ad, he explained, indicates how interested they are. Read more
January 14th, 2014
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NFL, McDonald’s Team Up on Mobile Promotion

The National Football League and McDonald’s have teamed up to promote a new mobile game called “NFL Runner: Football Dash.”  In-store signage and copy on packaging at McDonald’s locations encourages consumers to download the app and includes a code that can be typed into the app to unlock additional products. The McDonald’s logo is also incorporated into the game on a billboard and as a game object that consumers can collect while running down the field. The promotion will run through the fall and is also being used by McDonald’s to introduce a new product called Mighty Wings. The game is part of a larger mobile strategy that the NFL is rolling out this football season. Read more
September 23rd, 2013
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Activision Reaches Out to Mobile Users, Women

August 18th, 2013
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Amazon Reportely at Work on Android-Powered Console

Amazon is reportedly working on a gaming console powered by Google's Android mobile operating system, with a retail launch expected in time for the 2013 holiday shopping season.
Sources with knowledge of Amazon's developmental efforts report that the console will run games available for download from the online retailer's Appstore for Android and will include a dedicated controller. Earlier this year, The Wall Street Journal
August 11th, 2013
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Rovio Announces New Game: ‘Amazing Alex’

Rovio Entertainment, known for its intense focus on one mega-successful game title, Angry Birds, is looking to diversify with another new mobile game called Amazing Alex. The title is a rebranding of Casey’s Contraptions, which Rovio bought from developers Noel Llopis and Miguel A. Friginal earlier this month. Rovio CEO Mikael Hed told Finnish TV station Yle that the latest game “has an educational element and centers on the main character Alex, a curious young boy who loves to build things.” The title is expected to be released within the next two months.
May 17th, 2012
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Zynga’s Project Z: A Facebook-Powered Social Network for Games

Social gaming juggernaut Zynga has announced “Project Z,” a platform for playing social games and chatting with friends powered by Facebook Connect. Project Z, also known as “Zynga Live” and “Zynga Direct,” lets users start their games on Facebook and bring them to Project Z without interruption, and vice versa. It is essentially a social network designed specifically for games and chatting about games, but one that is powered by Facebook Connect. One key component of Project Z is that it will utilize a username system called zTags, similar to the system used by Xbox Live. Users can register their names starting Tuesday at
October 13th, 2011
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Luxury Yachts Step Up Mobile Gaming

Yacht companies such as Pearl Motor Yachts and Fleming Yachts have developed iPad applications in preparation for a series of boat shows in the next few months. According to Luxury Daily, in addition to priming consumers for the events, an app will likely help to showcase special features while at the event. Pearl Motor Yachts and Fleming’s apps are available for free in Apple’s App Store. “Many boat manufacturers are incorporating iPad apps into marketing,” said Chris Ramey, president of Affluent Insights, Miami. “Smart homes have evolved into smart yachts.
October 6th, 2011
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Dunkin’ Donuts Uses Gaming

Dunkin’ Donuts is engaging customers via a new in-store mobile game as a way to promote new menu items. According to Mobile Commerce Daily, through Oct. 31, anyone visiting a participating Dunkin’ Donuts location in the greater Boston area will be able to play Dunkin’s challenges such as snapping pictures or answering riddles. Players will have a chance to win one of the new Dunkin’ Donuts deli sandwiches every day for an entire year. “Dunkin’ Donuts is always looking for ways to reward our loyal guests while keeping them running throughout their busy day,” said Dave Tryder, director of interactive and relationship marketing for Dunkin’ Donuts.
October 6th, 2011
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Android Boots Video Game Emulators

A collection of console emulators, including N64oid, Nesoid and Snesoid, have been removed from the Android Market. HotHardwareand Engadget both report that the -oid series developer, Yong Zhang, has also lost his Android Market developer account. Although emulators have cleared various legal challenges in the past, most commercial application stores — including Apple’s App Store — ban emulators unless the packaged ROMs are specifically licensed. Until recently, Google has seemingly turned a blind eye toward emulators, allowing users to sell emulators for virtually every classic console or old-school PC platform. That started to change in April, when Google removed the PSX4Droid emulator from the Android Market.
May 31st, 2011
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Gamers Are the Most Social Mobile Users

American mobile social network and entertainment destination MocoSpace has released an interesting little stat-burst today. The two major uses that MocoSpace is put to are social networking and social gaming – and it decided to see who the most “social” users were. Last September, we reported on how MocoSpace was expanding it’s social gaming capabilities. It already had a gaming feature, but it was mostly a side-thought. Last autumn, it was relaunched as a fully feature mobile social gaming platform. It has been collating stats since then, and today releases a look at the most social of all mobile social networkers: the Gamer.
May 16th, 2011
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Bergdorf Plays Games

Bergdorf Goodman is using the "Words With Friends" mobile application game to drive foot traffic to its store with a location-based banner ad promoting an in-house event. According to Luxury Daily, the Scrabble-esque app allows consumers to play the word game with other smartphone users. Bergdorf’s banner ad at the bottom of the screen endorsed a meet-and-greet with designer Nancy Gonzalez at the brand’s store that consumers could RSVP to on Facebook. “Exclusive things work better for luxury brands when targeting affluent consumers,” said Henric Ehrenblad, cofounder of Widespace, Stockholm, Sweden. “Luxury consumers like to feel special, and exclusive perks and VIP pre-screenings can help:"
April 15th, 2011
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