Archive for the ‘mobile Media’ Category

Smart Benches are Taking Over Boston



The solar-powered Soofa bench, which charges smartphones as visitors sit, kick back, and relax for a few minutes will roll out in select Boston locations. Smart urban furniture company Soofa developed by Changing Environments, an MIT Media Lab spin-off is bringing more of its solar-powered benches to Boston and Cambridge, Mass. parks soon. (Read More)
July 15th, 2014
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A Fitness Wristband is the New Buzz for Adidas



Adidas Fit Smart wearable strips down to make its run. Adidas on Wednesday announced a new fitness wristband dubbed Fit Smart; an activity tracker designed for running, training, and fitness that is paired with the company's miCoach fitness app. The company has priced it for $199 and will release in mid-August in the US, and in rest of the world from August 15 through Adidas' website, and from September 1 through Adidas Sports Performance stores. (Read More)
July 10th, 2014
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New Video Editing App for Windows Phone Users



Microsoft's recently acquired Nokia devices and services division has launched a Video Tuner, a video editing app for Windows Phone 8.1 smartphones. The Video Tuner app for Windows Phone 8.1 bring some more video-editing tools over the ones that are already available in the Microsoft's Movie Moments app. Features like cropping, trimming, mirroring, and flipping are included, alongside the options to add music and video filters. To be note however, is that MixRadio and Xbox Music files are not supported by the app. (Read More)
July 10th, 2014
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The World Cup is Helping Advertisers Reach Huge Goal



The World Cup is helping advertisers meet a large goal this year. Advertisers worldwide will spend $545.40 billion on paid media in 2014, according to new figures from eMarketer. Total media ad spending will increase 5.7%, eMarketer projects, more than doubling its growth rate of 2.6% from a year ago. (Read More)
July 10th, 2014
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What’s Happening With App Install Ads?



Are app install ads holding the mobile market back? Mobile has been the fastest growing segment of the advertising industry, but the statistics can be misleading. Most of the money in mobile advertising today comes from apps and games advertising themselves in other apps and games, not from big brands running ads. (Read More)
July 10th, 2014
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Sprint’s New Device Acts as a Mobile Hotspot



Sprint's new portable projector cleverly doubles as a wi-fi hotspot. The device LivePro is capable of projecting content from 10-inches to 10-feet and offers up 3G/4G mobile connectivity that can handle up to eight WiFi devices at the same time. LivePro is only 1.1- inches thick and comes with a pumped-up 5,000mAh battery. (Read More)
July 10th, 2014
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The Future of Localized Mobile Advertising



As companies are still trying to develop their mobile advertising strategies, customers have already adopted mobile as the primary way of accessing the Internet. A study from InMobi discovered that global customers use their phones mostly (37%) or exclusively (23%) online. (Read More)
July 8th, 2014
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How to Target Millennials On Mobile Devices



With millennials active on their mobile phones throughout the day, loyalty marketers need to adjust their programs not just in terms of how they enable these consumers to engage, but also with regard to what behaviors are rewarded and the types of content. (Read More)
July 8th, 2014
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The Way You Drive Will Change in 2015



If you love being connected through social media and online a new car is just for you. Audi's new, entry luxury 2015 A3 sedan is on track to make the German brand fashionable with a new group of customers — young millenials. The new A3 can read aloud tweets, Facebook posts and even the latest Audi news in a mechanized voice; it can display navigation routes on Google Earth maps and access more than 7,000 Internet radio stations worldwide. (
July 8th, 2014
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Watch Out, Barbie’s on LinkedIn



Entrepreneur Barbie has taken her professional networking online. After 55 years and more than 150 careers under her sensible and fashionable belt, Barbie is ready to compete in the business world with a new LinkedIn page. According to Barbie's LinkedIn, her latest venture is "'Dream Incubator,' where Barbie acts as a consultant, helping girls around the world play out their imagination." The company tagline is “If you Can Dream It, You Can Be it!” (Read More)
July 4th, 2014
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Mobile Phones Are Taking Over Millennials Health



Forget cars, mobile phones rate higher than personal hygiene for millennials. A new survey has found something far more surprising: Millennials would rather stink and go without brushing their teeth than give up their mobile phone. Looking at survey respondents across all ages, 91 percent consider their mobile phone to be just as important as their car and deodorant. (Read More)
July 4th, 2014
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The Federal Trade Commission is After Amazon



Amazon is now facing a similar lawsuit to Apple's January court case, after the Federal Trade Commission demanded it pay a fine for deceptive billing practices, causing millions of dollars in unintentional app purchases. In a draft complaint, the FTC said there have been thousands of complaints related to millions of dollars in unauthorized in-app charges by children on Amazon devices. The agency said Amazon only changed its in-app charging policies last month. (Read More)
July 4th, 2014
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35.9% of Airline Passengers Use Mobile Technology



Airlines have seen almost no increase in the use of smartphones, tablets, and laptops among passengers since the Federal Aviation Administration ruled in October that they are now allowed to do so during takeoff and landing, a recent study found. A study, by DePaul University's Chaddick Institute for Metropolitan Development, found 35.9% of airline passengers were using mobile technology at a given point during the four-month study. (Read More)
July 4th, 2014
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Survey: Marketers Spending More on Social Media



Advertisers are flirting more with paid ad offerings from Facebook and Twitter, but it's a cautious courtship. Even as brands boost their social-media spend, only a relatively small portion of it is going to ads, according to a new survey of Ad Age readers. The new report suggests that a little less than half of respondents — 45% — said they spend 1-10% of their overall marketing budgets on social media, while 38% said they spend more than 30% on social. (Read More)
July 4th, 2014
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Surf the Web While in a Tunnel



Stay connected with mobile internet all the way to France from England - but only if you're on EE, O2 or Vodafone - as 3G coverage comes to the Channel Tunnel, soon to be joined by super fast 4G. (Read More)
July 1st, 2014
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