Archive for the ‘mobile MMS’ Category

Mindshare and the Changing Media Landscape

Managing Director and Digital Office Lead Chris O'Brien and Tapjoy Sales Director Tom Chumbley know firsthand the effects of mobile on the media environment. As the leader of Mindshare Chicago’s digital practice, Chris has led large, integrated campaigns for clients such as Motorola, Kimberly-Clark, RadioShack, BP, American Family Insurance, and Abbott Laboratories. Tom, who... Read more.
July 23rd, 2013
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MMS ROI White Paper Download

Mogreet, the text messaging company today announced the publication of the white paper “Achieving Tangible ROI with Multimedia Text Message Marketing.” The white paper explored how mobile has changed consumer behavior and their interactions with today’s brands, and it also provides a roadmap for brands and retailers to achieve greater success with their mobile marketing efforts. "2012 is the year of the mobile consumer with exponential growth in mobile phone usage and a stronger reliance on mobile in the purchase decision process," said James Citron, CEO and co-founder of Mogreet. "This report provides insights on how text messaging has evolved with high quality video, images, and audio which helps marketers meet and exceed their ROI goal.”
September 13th, 2012
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Are QR Codes Killing SMS?

SMS is a reliable workhorse in mobile marketing, but with the sudden rise and popularity of QR codes, text-in call to actions are being substituted by mobile bar codes. According to Mobile Marketer, nowadays consumers cannot go a day without seeing a QR code – whether it is on a magazine page, billboard or bus shelter. In past years, SMS calls to actions were seen just about anywhere. However, many current marketing efforts are not incorporating SMS, but rather placing a QR code on products to drive user engagement.
February 14th, 2012
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MillerCoors Rewards Soccer Fans Via SMS

Brewing giant MillerCoors is amping up its mobile strategy via a partnership with the Club Deportivo Guadalajara soccer team that uses SMS to reward fans with prizes.  According to Mobile Commerce Daily, the campaign uses SMS to interact and engage with fans in real time during games. The promotion, which is targeted at young consumers, is part of a bigger mobile strategy that involves digital initiatives, including Web and social media. “Mobile devices are how 21-27-year-old consumers are planning their social lives,” said Steve Mura, digital marketing director at MillerCoors, Chicago. “Given that beer is a social product, it just makes sense for us to connect with our drinkers via mobile tools,” he said.
September 27th, 2011
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UPS Will Text You Before Your Package Is Delivered

UPS introduced a new service Wednesday that aims to make receiving a home delivery on the first attempt less of a crapshoot. The service, “UPS My Choice,” will launch Oct. 3 and notifies customers who sign up for it by text message, email or phone call at some point the day before they receive a package. There is no charge for the notification. If a customer won’t be around during the four-hour time window provided by UPS, he or she can authorize release of packages requiring a signature online for free. For a $5 fee, the customer can reschedule the delivery, reroute the package to another address or have it delivered to a UPS store.
September 16th, 2011
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Redbox Reaches 1.3M SMS Messages

Redbox reached more than 1.3 million text messages during its 10 Days of Deals promotion that drove consumers to rent its movies by offering them deals. According to Mobile Marketer, the promotion, which ran last week, was the most successful mobile sweepstakes it has ever run. The company offered consumers deals via the campaign - big or small. "We see mobile as a direct connection to our customer base," said Gary Cohen, senior vice president of marketing and customer experience at redbox. "The strategy for this campaign was to reward loyal and new customers with an exclusive SMS offer," he said. "Redbox SMS customers are the most engaged with our brand, making 10 Days of Deals the ultimate hyper-relevant SMS campaign for our value-driven redbox consumers.
June 7th, 2011
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SMS a Revenue Opp For Directories

Telephone directory publisher Names and Numbers is partnering with Convergent Mobile to provide SMS marketing to local businesses via the US411 mobile marketing platform. According to Mobile Marketer, Names and Numbers, Pittsburgh, KS, is one of the first mid-size telephone directory publishers to offer its customers mobile marketing via a mobile marketing network such as US411. It will enable local businesses to leverage mobile to stay engage with consumers. “Normally in a published directory, the data is there for a 12-month period,” said Mickey Breen, president of Convergent Mobile, Sonoma, CA. “We propose a product like US411 to make the product come to life."
May 16th, 2011
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Mobile TXT Moves Radio

Mobile marketing needs to be tied into radio advertising for better return on investment, tracking and customer relationship management, according to experts.  According to Mobile Marketer, by adopting mobile, radio organizations can increase ad revenue while at the same time stay connected to their mobile-savvy listeners. Adopting mobile lets radio stations build a mobile database for future marketing, increase time listening through text-to-win contests and help advertisers better reach their goals. “Mobile is one of the fastest growing advertising channels and is projected to continue its double-digit growth in the forthcoming years,” said Steve Minisini, Marketron CEO, New York. “Today, 81 percent of radio listeners are already text messaging.
May 6th, 2011
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Coca-Cola Drinks Up Mobile

Coca-Cola Co. will begin a new text message program May 5 giving consumers the opportunity to win prizes every two minutes and the option to opt-in to the brand’s mobile database for ongoing communication. According to Mobile Marketer, the “Twist, TXT, Win” initiative focuses on 20 oz. Coca-Cola products, which carry the on-package call-to-action “Twist, TXT…u could win.” Consumers who text in the alphanumeric code under the cap get an immediate response via SMS telling them whether or not they have won a prize. “Consumers just text the code under the cap to 84478 and they instantly find out if they have won a prize,” said Thi Linh Wernau, vice president of sales and account management at Mobile Messaging Solutions, Boston. “It is largely dependent on mobile as the activation channel.
April 29th, 2011
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Jaguar Puts Mobile in Test Drive

Jaguar is aiming to compel affluents to schedule test drives at nearby dealerships via a mobile call to action integrated into its television advertising. Consumers could opt-in to receive promotional messages from Jaguar by sending the keyword JAGUAR to the short code 524827. Jaguar has used its database of mobile users to push multiple messages encouraging test drives:
January 6th, 2011
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No More “Message In A (Nokia) Bottle”

Nokia announced it will be shutting down its Messaging for Social Networks beta program. The decision to shut down the beta did not sit well with some of Nokia’s customers.  Nokia envisioned the application as an alternative to standalone Facebook and Twitter applications, enabling users to post to both networks at the same time:
August 22nd, 2010
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