Archive for the ‘mobile Networks’ Category

Opera Announces Unified Platform



Opera Mediaworks announced a new, unified end-to-end platform earlier this week that will service advertisers, agencies, ad networks, DSPs, rich-media and video providers, SSPs and publishers. Over the past few years, Opera has bought six ad companies, but its new platform will align all the companies under one brand, signifying a unified whole that can handle all of a brand’s needs in mobile advertising. “We are leading the curve, in a rapidly consolidating mobile advertising industry,” said Opera Mediaworks CEO Mahi de Silva, who will be moderating a panel at Mobile Media Summit LA
March 19th, 2014
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OpenX Launches Native Mobile Ad Exchange



Ad exchange OpenX on Wednesday announced a private exchange geared specifically to native mobile ads. The real-time bidding exchange will allow developers and publishers to sell in-stream mobile ad units in apps to a select set of pre-screened buyers. The new system will be able to automatically insert ads into content, such as an app or a game, in a really fast way that makes contextual sense. OpenX’s launch partners include IconApps, Tagged, Run, Mediasmart, and Celtra. Read more
February 27th, 2014
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Adam Chandler Jumps to Jumptap!



Former Yahoo and Thrillist executive Adam Chandler has joined mobile ad network Jumptap as senior vice president for sales, overseeing brand sales and reporting to COO Frank Weishaupt. According to Mediapost, he will be based in Jumptap’s New York office. Chandler most recently served as executive-in-residence at venture capital firm Lerer Ventures. Previously, he spent eight years at Yahoo in various positions, including leading the company's U.S. Hispanic ad division and managing Yahoo U.S. revenue and advertising display partnerships. Chandler has also served as chief revenue officer at Martini Media, as well as president and chief revenue officer at men’s lifestyle site Thrillist. He is the third Yahoo veteran Jumptap has hired in less than a year, including Weishaupt and CTO Bob Hammond, as the company prepares for an IPO later this year. Jumptap closed a venture round of $27.5 million in July for a total of $122 million in funding to date.  http://bit.ly/10d0zJA
January 10th, 2013
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Qualcomm Plans Wireless for 1.2 billion Smartphones by 2016



Speaking at Meeting of the Minds 2012 on Wednesday morning, Qualcomm's chief technology officer Matt Grob presented how Qualcomm plans to "dramatically improve the quality of wireless networks over the next 10 years." "Our answer is it's got to be 1,000 times better than it is today," asserted Grob, declaring that there are going to be an estimated 1.2 billion smartphones by 2016 along with hundreds of millions of tablets on mobile networks. The CTO acknowledged that doesn't mean that Qualcomm is going to discover 1,000 times more spectrum and build more complex radios with thousands of antennas. He did say that the industry is "constantly looking for new sources of spectrum," and we'll likely see 10 times more available with 10 years. The ultimate goal, Grob said, is to increase the supply of bandwidth and bits as fast as demand goes up so the price doesn't go up. "We want to keep the service plans and those kinds of things at current rates or lower despite the demand that could drive them up," Grob affirmed. http://zd.net/VQWnfd
October 11th, 2012
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Is Mobile Advertising In A Bubble?



Millennial Media, a mobile ad network, reported its Q2 2012 earnings, and it was the same old story: Big growth in revenues, but no profits. Right now it costs Millennial more to serve ads than it makes selling them. This, of course, is a classic example of the debate between scale and profits in the mobile ad world. Lots of companies, like Millennial, Nexage, and Crisp, believe that it is much more important to "scale up" now and grab as much of the market as possible. Later, when the category has consolidated and solidified, companies can wean themselves from investor capital and think about operating profits. http://read.bi/O7b6Kt
August 16th, 2012
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Rhythm Doubles Revenue in Last Fiscal Year



Rhythm, the leader in premium mobile video, today acknowledged the company’s aggressive growth resulting in a 100% increase in revenue in the last fiscal year. Also, in response to increased demand Rhythm has also doubled its sales team and most recently added Betsy Flounders Novak from Millennial Media to join Rhythm’s Los Angeles office as Vice President of West Coast Sales. “More and more companies are looking to mobile and we have seen ever increasing demand as the foremost publisher technology platform powering and monetizing top media,” said Rhythm’s Chief Revenue Officer Paul Bremer. “Betsy is an invaluable addition to the company. As mobile technology gets even sharper and top media companies bring more sought after content to this space, we will need Betsy’s expertise to help meet the rising demand and maintain our leadership role in the industry,” Bremer added. Mobile video viewing continues to erupt. In the last six months alone, Rhythm’s media partners have more than doubled in scale. Similarly, adoption by advertisers of In-Stream video has doubled in terms of impression and dollar volume. 93% of all of campaigns sold by Rhythm or its media partners use In-Stream video to achieve superior results. All of this growth has resulted in a 100% increase in revenue in the last fiscal year.  http://bit.ly/Lo43hN
June 21st, 2012
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No More Need For Ad Networks?



With reports suggesting that Amazon wants to join other hardware makers such as Apple, Google and Samsung in owning a platform for selling and serving mobile ads, independent mobile ad networks are facing growing competition. According to Mobile Marketer, the word on the street is that Amazon wants to acquire its own mobile ad network. This would put the Kindle Fire maker in good company with Apple, Google and Samsung also either acquiring or building their own mobile advertising platforms. "The phenomenon you are seeing with Amazon, Apple and Samsung is that they are no longer just a hardware manufacturer or just an ecommerce platform," said Noah Elkin, principal analyst at eMarketer, New York. http://bit.ly/LfJshV
June 11th, 2012
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Google’s “Ice Cream Sandwich” To Choose Several Android Launch Partners



A few more details might have emerged about Google’s Ice Cream Sandwich (the next version of Android) next generation of Nexus phones, which are expected to arrive later this year with the next release of Android. And if this latest report is correct, Google may have changed its mind about how it launches a new operating system release. We obtained a few details about what is expected to be the next Nexus phone a few weeks ago, but is back Monday with a few extra tidbits: the phone is expected to be called the Nexus Prime, and it appears that Samsung is the one building the hardware. The phone is also said to come with a Super AMOLED HD display, which is Samsung’s product name for its most advanced display technology. The most interesting part of the report, however, buried underneath the obsession with hardware specifications, is the notion that Google may be preparing to launch Ice Cream Sandwich with multiple partners. http://bit.ly/jYcUVJ
June 30th, 2011
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Will Office 365 Change Microsoft’s Mobile position?



One of Microsoft’s goals with Office 365, its new cloud-based office productivity suite, is to strengthen the company's position in mobile, but it remains to be seen if the offer is compelling enough to attract new customers. According to Mobile Marketer, after several months in test mode, Microsoft officially launched its cloud-based business services product Office 365 this week. The move is intended to package its Microsoft Office suite of products into a compelling story for small- and mid-sized businesses by providing Web functionality. “This is really Microsoft’s answer to Google Apps,” said Michael Gartenberg, analyst at Gartner, Stamford, CT. “It shows the importance of ubiquitous information across multiple devices and screens. Office 365 is another way for Microsoft to differentiate its mobile offering with a genuine Microsoft experience that will tie closely into its services,” he said. http://bit.ly/juiA0v
June 30th, 2011
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iPads Consume 400% More Wi-Fi Data



Apple’s iPad accounts for an ever-expanding percentage of the browser market. It’s also becoming a huge Wi-Fi data hog, consuming 400% more Wi-Fi data on a monthly basis than the average iPhone, iPod or Android device, according to a new report. Meraki, a cloud services provider, anonymously surveyed more than 100,000 devices accessing public, educational and general use Wi-Fi networks in the U.S. It analyzed bandwidth usage and operating system popularity between 2010 and 2011 to uncover the massive gap between the Wi-Fi data usage of iPads and other mobile devices. Mobile devices on the whole, according to the study, have usurped desktop platforms as the most ubiquitous Wi-Fi devices. In 2010, iOS and Android devices accounted for a combined 33% of Wi-Fi devices. Now they represent 58%. http://on.mash.to/mMN29Q
June 27th, 2011
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AT&T Jumps Into 4G @ CES



AT&T has detailed its plans for 4G as well as a number of new devices that will be available on the mobile broadband network by the middle of 2011.  Speaking at CES in Las Vegas, the president and CEO of AT&T Mobility and Consumer Markets, Ralph de la Vega, said the company will have at least 20 devices on the market by the end of the year that can utilize 4G speeds (both HSPA+ and LTE, with the former already deployed to “virtually 100% of network” and the latter due for completion in 2013):  http://on.mash.to/er0Lgw
January 6th, 2011
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Comcast to Stream Live TV to iPad & Other Tablets



Comcast will allow for in-home streaming of its live and On Demand content to the iPad and Android tablets later this year, the company announced today. So far, details on the streaming option are slim. Comcast only revealed that users "will be able to watch live news, TV shows, and movies in their homes whenever they want." The company didn't say how it will stream content to those devices nor if it will charge an additional fee for the service:  http://bit.ly/fl3bwk
January 6th, 2011
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Brad on RIM’s Unique Position



As you can see from our presence at the Mobile Ad Summit, we are really excited about the space. We see ourselves as an enabling platform. We always have. We help our partners do what they do best, better.
September 25th, 2010
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David On Navteq’s Unique Position



The more consumers move around and the more they use navigation devices, the more they are exposed to our mobile advertising.  It's all based on the location of the consumer when they are looking to make a buying decision.  We are getting huge traction from the brands themselves, but increasingly with the ad agencies as well, who are saying, "This is what we expected. This is relevant to my client."  Our whole company DNA is all about location. What we are doing fits exactly to what people perceive what we should be doing in mobile advertising.
September 24th, 2010
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