Archive for the ‘mobile News’ Category

Samsung Didn’t Infringe on Apple Patents, Say Witnesses



As Samsung and Apple face off in court over whether the former infringed on the latter's patents for quick links, universal search, and slide-to-unlock, several expert witnesses
April 15th, 2014
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Opera Expands Reach Across U.S. Hispanic Population



“If you understand mobile, then you understand the Hispanic audience,” says Scott Swanson
April 15th, 2014
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Amazon May Introduce Smartphone This Summer



It appears that the long-rumored Amazon smartphone may be launching
April 15th, 2014
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Should You Be Worried About Heartbleed?



The Heartbleed bug that plunged the internet into disarray last week has affected as many as 66% of all sites around the world, according to some reports, and while most mobile operating systems themselves are unaffected, the OpenSSL vulnerability that is causing the problem exists in a number of mobile apps
April 11th, 2014
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Mobile Sees Year-Over-Year Triple-Digit Growth for the Third Year in a Row



U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB
April 11th, 2014
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Apple iWatch May Arrive by Summer 2014



The latest rumors regarding Apple‘s long-awaited iWatch point to a release
April 11th, 2014
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Zatarain’s Says It’s First CPG Brand to Use Beacons



McCormick & Co.’s Zatarain’s claims to be the first consumer packaged goods brand leveraging beacon technology to engage directly with shoppers
April 8th, 2014
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Investing in Mobile Pays Off for Yahoo



Yahoo CEO Marissa Mayer’s mobile app spending spree may finally be paying off. Yahoo's mobile traffic increased at an above-average rate over the past year, and its revamped apps and new mobile ad units have caught the attention of previously skeptic media buyers. Since acquiring social app Stamped in October 2012, Yahoo has picked up 36 other companies, most of which are mobile-focused. The company currently only trails Google in U.S mobile audiences. Read more
April 8th, 2014
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The Best Brand Hoaxes of April Fool’s



From Legos' live turtle game to Honda's "DIY" car, brands went all out for April Fool's Day. (We still want to see that "Sizzling Bacon" show on Netflix.) Mobile plays were in full swing, with both Samsung and HTC introducing wearable tech gloves, and Bonobos showing off wearable tech-clothing that connects you socially to a psychopathic artificial intelligence. Adweek has a list of the highlights
April 2nd, 2014
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WhatsApp Hits New Record



Continuing to show strong growth after its purchase by Facebook, WhatsApp handled a record 64 billion messages in 24 hours. In January, WhatsApp co-founder and CEO Jan Koum revealed that the company was processing 54 billion messages per day (18 billion inbound and 36 billion outbound). This is bad news for mobile carriers, who are losing SMS revenue to free messaging apps. Juniper Research recently forecast that instant messaging apps will account for three-quarters of all mobile messaging traffic in 2018. Read more
April 2nd, 2014
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iPhone 6 Said to Come in Two Screens, Have Higher Resolution



While Apple itself has yet to say anything about a new iPhone, rumors around its latest product keep swirling. According to a report in the Nikkei Asian Review, Apple will release the iPhone 6 in September, and the iPhone will come in two screen sizes, 4.7-inch and 5.5-inch. At four inches for the iPhone 5 and iPhone 5S, Apple is the only major phone manufacturer with a screen that small. In addition to enlarging the screen, Apple will make the resolution of the new iPhones significantly higher, said Nikkei. Read more
March 30th, 2014
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Why Marketers Can’t Ignore Beacons



A new survey reveals the significant business opportunity that beacon technology offers for retailers and marketers. An infographic from Swirl.com reveals that 79% of consumers who have received push notifications on their smartphone in the past six months have made at least one purchase as a result, and 77% of consumers would be willing to share their information if they received something of value in return. In fact, when it comes to location data, more consumers trust their favorite retailer over Google or social apps such as Facebook. Read more
March 30th, 2014
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Clear Channel Outdoor Rolls Out Global Mobile Ad Platform



Clear Channel Outdoor is rolling out Connect, a global interactive mobile advertising platform, with the aim to reach 175 million consumers monthly across 23 countries by the end of June. Through Connect, advertising panels on the company’s pedestrian-accessible sites across the globe will be turned into mobile launch pads, letting consumers access interactive content from advertisers via their smartphones. Connect tags will be permanently attached to digital or static panels, with passers-by able to tap or scan their phone over Connect’s NFC tag or QR code to receive more information and special offers. Read more
March 27th, 2014
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Not Everyone Happy About Facebook’s Oculus Purchase



Facebook on Tuesday announced its $2 billion deal to buy virtual reality headset maker Oculus VR. In the announcement, CEO Mark Zuckerberg reiterated his company's mobile-first focus while stating that the Oculus headset sets the stage for the future of entertainment and communications. The headset covers the eyes of users and plants them in a virtual reality world in which they can play games, watch movies and interact in new ways. However, not everyone was excited about the purchase, with many in the VR and greater tech industry expressing backlash on Twitter that Oculus had sold out, and regrets that they had spent money backing the company on Kickstarter. Read more
March 26th, 2014
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Paid Posts in News Stream Will Be the Only Ads in New NY Times App



Paid posts in the news stream will be the only form of ads on The New York Times' NYT Now app, due to launch in the App Store on Apr. 2, the company said Wednesday. NYT Now, one of two new subscription products the Times announced yesterday, is a cheaper version of the Times that's intended to help restore momentum to circulation revenue growth, and is currently only available for the iPhone and iPod Touch. For $8 every four weeks, NYT Now subscribers get a selection of stories as well as morning and afternoon briefings curated by Times editors. Paid Post units and branded content will also begin appearing on the Times' other mobile apps in the coming months, the Times said. Read more
March 26th, 2014
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