Archive for the ‘mobile News’ Category

Are You One of the Chicago 10?



Think you’ve got what it takes to be a Chicago mobile media heavy hitter? The “Chicago 10” is a brand new special acknowledgement developed by the Mobile Media Summit and MadAve Mobile Editors. The nominees are the top ten mobile thought leaders in Chicago, known for their innovation and accomplishments in mobile media and advertising. While many high-level executives will be in attendance, only ten will walk away with the “Chicago 10“ honor. Sponsored by Opera Mediaworks, the Chicago 10 will be announced at the Mobile Mafia Dinner, at the RP Champagne Salon after the Mobile Media Summit
July 22nd, 2014
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65% of Mobile Users are Spending Time in Apps



A report shows that while adult U.S. smartphone users are spending 65 percent more time using apps compared to two years ago, the average number of apps used per month has only seen a slight increase. However, that doesn't mean they're using a significantly higher number of apps overall. (Read More)
July 22nd, 2014
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McDonald’s is Testing Mobile Payment App



McDonald’s has recently been testing a mobile payment app, using augmented reality apps in global mobile campaigns and transforming its signage with the introduction of digital menus. McDonald’s is testing the app at 22 locations in Georgia and Alabama. (Read More)
July 15th, 2014
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Tapad White Paper and Forrester Commissioned Research: Today’s Path to Purchase



People today own more connected devices than ever, giving rise to a new type of online customer who is connected from any device, at any time. This presents marketers with new opportunities to reach customers at times previously unavailable and enables new interactions along the path-to-purchase. In March 2014, Tapad commissioned Forrester Consulting evaluated the state of cross-device usage along the path- to-purchase. To explore this market, Forrester Consulting conducted in-depth surveys with 1,500 US connected customers. A hypothesis was developed to test the assertion that cross-device engagement is on the rise and requires more from marketers than just duplicating the same engagement on each screen. More details about the report
July 15th, 2014
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Mobile Media Summit London: The Future of Mobile, Idea’s and Technology



The Rosewood Hotel in London was packed with mobile industry leaders on July 1st. Over 300 guest and 30 speakers attended the inaugural Mobile Media Summit London
July 9th, 2014
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Mobile Paid Search Spending to Reach $9 Billion



This year, U.S. mobile advertising spending will reach $17.73 billion and mobile paid search spending will hit $9.02 billion, or 50.9%, of that total, according to new research from eMarketer Inc. Further, that $9.02 billion this year represents 39.5% of total digital search spending, eMarketer says. (Read More)
June 20th, 2014
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Consumers Purchasing More on Mobile Devices



Location is still very important to mobile as mobile shoppers continue to cite proximity as a key purchase factor. The third annual installment of the xAd/Telmetrics Mobile Path-to-Purchase study shows that mobile is a powerful force throughout the consumer purchase cycle. Consumers are spending more research time on their mobile devices than on their PCs, and more than one-third of mobile users use their devices exclusively to research purchases. (Read More)
June 20th, 2014
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Ashley Furniture Signs on McCann



Ashley Furniture HomeStore appointed McCann New York as its creative agency of record and Compass Point as its media planning agency. The furniture company said, "McCann's a strategic partner who understands the powerful connection our brand has with our customers.” (Read More)
June 20th, 2014
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Three Great Opportunities for Mobile Media



Steve Parker, the co-chief executive of Starcom MediaVest Group, explains what he thinks are the three great opportunities for media. Parker said, precision marketing, content marketing and mobility are the greatest opportunities. (Read More)
June 17th, 2014
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CBS Once Again has Highest Pricing in Upfront Marketplace



CBS has largely completed its upfront sales, according to the network. CBS has been among the most vocal in asking advertisers to pay for ads viewed within seven days of their original airing rather than the current industry standard of three days. The company released this statement, "As we near the finish line, we are very confident that CBS has once again achieved the highest pricing and most total dollars in the upfront marketplace," the company said in a statement. "Agencies and clients continue to value the strength, stability and delivery that we provide as a pure-play broadcaster, and we are very pleased that in addition to C3, C7 is now playing a meaningful part in our negotiations." (Read More)
June 17th, 2014
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Android is Now Number One Platform for Ad Traffic



The first quarter of 2014 was the first time more ads were served to devices running Android than any other platform, according to data from Opera Mediaworks. Android drove a 43% share of ad traffic during the period, which is up from 38% in the prior quarter and up from 31% in the first quarter of 2013. (Read More)
June 13th, 2014
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Vast Majority of Marketers Buying Video Ads Using Guaranteed CPM



Research from advertising platform provider Videology has revealed that the vast majority of online video advertisers buy inventory in the same way as they would with traditional TV services. According to the analysis, which is based on 2.4 billion impressions delivered via Videology’s platform from January through March 2014, 91% of advertisers bought video ads based on a guaranteed CPM — a 6% increase quarter-over-quarter. (Read More)
June 13th, 2014
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Apple to Score Major Privacy Points with iOS8



Never underestimate Apple’s ability to surprise and delight. In fact, one of the coolest new features coming in iOS 8 didn’t even merit a public mention at Apple’s just concluded Worldwide Developer Conference. The tech giant has changed iOS so that the operating system will hide the real, unique MAC (Media Access Control) address of an iPhone or iPad scanning Wi-Fi networks, reports Quartz.  (Read More)
June 11th, 2014
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Brands to Spend $28 Billion on Mobile Campaigns by 2018



Mobile advertising in the US will total $17.73 billion in 2014, with mobile search spending accounting for more than half of that total, or $9.02 billion, according to new figures from eMarketer. By 2018, we estimate, mobile search spending will reach $28.41 billion, or 85.9% of the US digital search advertising market. (Read More)
June 6th, 2014
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Location-Based Advertising Introduced to Walmart Costumers



Walmart is taking advantage of new technology. The company recently expanded into the fast-growing mobile media market with the launch of a location-based advertising service ‘FollowMe’. Walmart recently renewed its contract with channel partner AT&T for another two years and it now offers over 40 different messaging programmes to Walmart customers. (Read More)
June 3rd, 2014
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