Archive for the ‘mobile Opinion’ Category
Jonathan Haber is the Chief Innovation officer of OMD, responsible for creative media, technology, emerging media, and all breakthrough initiatives designed to keep clients at the forefront of innovation through technology, marketing and creativity across all platforms. Mr. Haber spoke recently at the Mobile Media Summit, LA and agreed to share some of his thoughts on mobile with us. "Mobile is changing the media landscape in a lot of ways, primarily because it makes all other media clickable, but also because we have it with us everywhere we go." Says Jonathan.  Click on this link for the full discussion and plan to attend our next event on Monday, May 20th at the New World Stages, Watch the video >
Mobile is huge according to Mary Meeker of Kleiner Perkins, and it’s going to be really huge. Smartphone shipments in the United States and Europe have passed shipments of regular mobile phones. Apple’s iPhone adoption is growing, and Google’s Android adoption is growing faster. But there’s room for much more growth worldwide. There are 835 million smartphone subscribers now, and 5.6 billion mobile-phone subscriptions. So the opportunities are in mobile search, ads, apps, games, commerce, and location-based services. The money will shift to mobile, especially in advertising; right now, people spend 8 percent of their time on print products and 8 percent on mobile, but 27 percent of ad spending is on print and 0.5 percent on mobile. Look for a massive money shift.  Here's her presentation: http://bit.ly/pCZ6A7
"NAVTEQ Media Solutions' core differentiator is our LPA, LocationPoint Advertising product. LPA is an in-app experience where we extract the longitude and latitude from a user’s phone, with permission, when the app is in use, and match this to our POI, Point of Interest database with 150 million locations. We then cross reference our ad request against the geo-fences that advertisers require, allowing us to deliver the most relevant location ad.  Through LPA, we serve an in-application ad unit which is a much richer experience than most in the industry, and far richer than typical mobile display advertising. In-app ad serving allows the end-user to experience several post-click engagement opportunities. It is easier for them to take part in an offer, ad and be routed to a specific location. The additional layer of post-click engagement also means that we can offer advertisers more robust metrics and go beyond just CTR."
