Archive for the ‘mobile Privacy’ Category

FTC Mobile App Suggestions Not Good For Marketers



The past weekend's news on the FTC's "suggestions" about limiting consumet behavior tracking is an indication that mobile is emerging with more rigorous standards for data use than online. The implications for advertisers will be a need to define ways to deliver effective marketing without all the data that they have become accustomed to online. They are also going to have to embrace opt-in. The knee jerk reaction that consumers have about privacy will limit their own ability to access relevant opportunities.  According to Mobile Media Summit CEO, Paran Johar, "Consumers are tired of what I call "Spamadvertising"especially on the uber personal mobile device - they crave relevant messaging they just don't understand the content monetization equation and trust tech companies to enable this. Meaning content is not free, it has to be paid for. Either you pay to download, subscribe, or advertising pays for it. The less relevant the advertising the less it works, thus the less it costs and the less content it will subsidize. The more relevant the advertising the more it works and the more content it will subsidize. Data enables this relevance, which consumers crave and thereby blurring the line between an ad and content thereby providing a value exchange between the consumer and a brand." It could amount to the ultimate discussion about what consumers give up and what they get in return from marketers.  http://nyti.ms/12o2FpO
February 4th, 2013
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Town Bans All Drivers’ Cell Phone Use



A new law bans drivers in Chapel Hill, N.C., from using any type of cell phone while behind the wheel, as governments grow increasingly concerned about road safety. The Chapel Hill town council voted 5 to 4 to ban hands-free mobile phone use, categorizing the practice as a secondary offense with a $25 fine for drivers pulled over for a traffic violation. Bans on talking-while-driving and texting-while-driving crop up across the U.S., with phones increasingly regarded as a major distraction. But this law marks the first hands-free ban, bringing up questions about driver's rights and safety expectations. Hand-held phone use is already banned in 10 states and Washington, D.C. In North Carolina, state laws already ban texting for all drivers, or any phone use for drivers under 18. Officials in Chapel Hill started the hands-free debate two years ago, with some critics saying it the ban should be a state law for enforcement purposes.  http://bit.ly/GVNESp
March 28th, 2012
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Breaching Smartphone Privacy



The Wall Street Journal has a pretty interesting story up. They examined 101 iPhone and Android apps and found that it transmits tons of data back to the maker or to ad networks, not necessarily with the user's consent, or knowledge. Interestingly, iPhone apps were worse offenders in this test than Android app: The kind of data transmitted includes the phones' unique IDs, geographic location, etc: http://on.wsj.com/i2JgSx
December 20th, 2010
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