Archive for the ‘mobile Privacy’ Category

Facebook Cuts Mobile Partners for Holding on to Data Too Long

Facebook has cut two partners from its mobile ad-measurement program for failing to honor its policies around data retention and disclosure, as it found in a routine privacy audit of its mobile marketing partners, conducted by an outside auditor. The companies, HasOffers and Kontagent, violated their agreements with Facebook, including holding onto data longer than their contracts allowed and failing to require their advertisers -- app developers -- to notify users of data collection through updates to their privacy policies. Approximately 11 partners remain in the program, supporting the function of attributing app installs and app-based revenue back to Facebook ads. Read more
February 12th, 2014
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Advertisers Shell Out for Cookies, but Privacy Concerns May Change Views

A new study from the Digital Advertising Alliance found that advertisers will pay a substantially higher premium for interest-based ads. Conducted by Navigant Economics, the study found that advertisers pay three times more per impression for cookie-driven ads, and seven times more if the cookie is 90-days old. But with consumer privacy a growing concern, the landscape may soon change. Read more
February 11th, 2014
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Study Shows Consumers Mostly Unaware of AdChoices

Despite the ad industry's consumer education campaign around its privacy program, most consumers still don't know about their options. Research from Parks Associates comparing consumer awareness in 2011 to 2013 of the Digital Ad Alliance's AdChoices icon (the little blue triangle primarily seen in targeted display advertising) found that the AdChoices icon sparked 6% awareness among survey participants in 2013, compared to 5% in 2011. According to the research firm's study, 70% of people questioned in 2013 who had noticed the icon clicked on it, up from 60% in 2011. However, the report suggests the icon's intent is not entirely clear, noting 59% of those who had noticed the icon but did not click it were not aware they could opt out from targeted ads. Read more
January 31st, 2014
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App Users Beware: Spies Scrub Smartphones for Data

According to dozens of previously undisclosed classified documents provided by Edward Snowden, the N.S.A. and Britain’s Government Communications Headquarters were working together on how to collect and store data from dozens of smartphone apps by 2007. As it turns out, so-called "leaky apps" can spew everything from users’ smartphone identification codes to where they have been that day. The agencies are said to have traded recipes for grabbing location and planning data when a target used Google Maps, for example, and for vacuuming up address books, buddy lists, phone logs and the geographic data embedded in photos when someone sent a post to the mobile versions of Facebook, Flickr, LinkedIn, Twitter and other services. Read more
January 27th, 2014
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FCC Says AT&T Sponsored Data Plans Should Be Watched

AT&T, which last week announced a plan to allow sponsored data, has tried to characterize the move as simply another billing option and argued it shouldn’t raise net neutrality concerns because sponsored data will be treated with the same speed and priority as traditionally billed data service.

In a speech on Thursday, Federal Communications Commission chair Tom Wheeler said the plan is "not the sort of thing that should be prohibited out of hand ... but, again, history instructs us that not all new proposals have been benign. There has to be some ability on the part of government to oversee, to assess, and, if warranted, to intervene.” Read more
January 12th, 2014
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Axciom Tries Transparency to Quell Data Concerns

Data giant Acxiom
September 10th, 2013
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AdTruth, Evidon Partner to Promote Consumer Privacy

Device-recognition company AdTruth and marketing-technology company Evidon today announced a technology partnership that will enable greater consumer control over in-app privacy on mobile devices. As a result of this partnership, AdTruth’s clients can detect and respect consumer’s privacy choices made via Evidon's Ad Control. Ad Control is a major component of Evidon InForm Mobile, which enables consumers to opt out of in-app or cross-app advertising. “Ad Control provides a critical ability for consumers to take control of how their information is collected and shared across mobile,” said Evidon CEO Scott Meyer.  “Our clients want to respect their customers’ privacy preferences wherever they connect, including within the exploding app market. AdTruth has developed an effective approach that can detect and convey a consumer’s choice, as signaled by our Ad Control technology, to others in the mobile marketing ecosystem." The announcement comes in the wake of the release of the Digital Advertising Alliance  guidance for compliance with the coming self-regulatory mobile privacy principles. “We are committed to the concept of ‘privacy by design’ and to supporting consumer privacy across every channel and in every use case,” said James Lamberti, VP and general manager of AdTruth.  "What Evidon is doing for the mobile space – and for apps in particular – is incredibly important and we’re pleased to support this important new privacy signal made available through Ad Control." AdTruth
September 4th, 2013
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Cell Phone Location Not Protected by Fourth Amendment

In a major decision last week, the Fifth Circuit Court of Appeals ruled that the location of your cell phone when you place a call is not protected by the Fourth Amendment, which guards against “unreasonable searches and seizures.” Phone companies generally keep records of users’ locations when calls are connected and disconnected. The important legal question is how much protection these records receive when the government wants to make providers turn them over. In other words, what kind of evidence should the government be required to present in order to get your location records from a cell-phone company? Read more
August 6th, 2013
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Consumers Will Soon Be Able to Opt Out of Targeted Mobile Ads

On Wednesday, the Digital Advertising Alliance announced mobile principles for behaviorally targeting advertising, the first major step in offering consumers a way to opt-out of targeted ads. The Network Advertising Initiative, a DAA member that oversees and enforces the self-regulation of 100 of the nation's top ad networks, also announced a final mobile code that complements the DAA's. The pair of announcements means that within the next year, consumers will have an easy one-stop, cross-app mechanism for opting out of targeted ads. Read more
July 26th, 2013
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FTC Mobile App Suggestions Not Good For Marketers

The past weekend's news on the FTC's "suggestions" about limiting consumet behavior tracking is an indication that mobile is emerging with more rigorous standards for data use than online. The implications for advertisers will be a need to define ways to deliver effective marketing without all the data that they have become accustomed to online. They are also going to have to embrace opt-in. The knee jerk reaction that consumers have about privacy will limit their own ability to access relevant opportunities.  According to Mobile Media Summit CEO, Paran Johar, "Consumers are tired of what I call "Spamadvertising"especially on the uber personal mobile device - they crave relevant messaging they just don't understand the content monetization equation and trust tech companies to enable this. Meaning content is not free, it has to be paid for. Either you pay to download, subscribe, or advertising pays for it. The less relevant the advertising the less it works, thus the less it costs and the less content it will subsidize. The more relevant the advertising the more it works and the more content it will subsidize. Data enables this relevance, which consumers crave and thereby blurring the line between an ad and content thereby providing a value exchange between the consumer and a brand." It could amount to the ultimate discussion about what consumers give up and what they get in return from marketers.
February 4th, 2013
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Town Bans All Drivers’ Cell Phone Use

A new law bans drivers in Chapel Hill, N.C., from using any type of cell phone while behind the wheel, as governments grow increasingly concerned about road safety. The Chapel Hill town council voted 5 to 4 to ban hands-free mobile phone use, categorizing the practice as a secondary offense with a $25 fine for drivers pulled over for a traffic violation. Bans on talking-while-driving and texting-while-driving crop up across the U.S., with phones increasingly regarded as a major distraction. But this law marks the first hands-free ban, bringing up questions about driver's rights and safety expectations. Hand-held phone use is already banned in 10 states and Washington, D.C. In North Carolina, state laws already ban texting for all drivers, or any phone use for drivers under 18. Officials in Chapel Hill started the hands-free debate two years ago, with some critics saying it the ban should be a state law for enforcement purposes.
March 28th, 2012
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Breaching Smartphone Privacy

The Wall Street Journal has a pretty interesting story up. They examined 101 iPhone and Android apps and found that it transmits tons of data back to the maker or to ad networks, not necessarily with the user's consent, or knowledge. Interestingly, iPhone apps were worse offenders in this test than Android app: The kind of data transmitted includes the phones' unique IDs, geographic location, etc:
December 20th, 2010
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