Archive for the ‘mobile Resource’ Category
Samsung introduced a new innovation center, investments funds, and international R&D center, today, all part of the company’s “Global Engine to Accelerate Innovation and Drive New Business Creation.” The new Samsung Strategy and Innovation Center (SSIC) will have a headquarters in Menlo Park, Calif., with offices in Korea and Israel. The project is being led by Samsung’s President and Chief Strategy Officer of device Solutions, Young Sohn. Mr. Sohn was on hand in Menlo Park Monday afternoon to make the announcement. "We're in a very disruptive time," says Sohn. "It's a time of post-PC era." Initial focus for the center will be in cloud infrastructure, mobile privacy, Internet of Things human interface, and mobile health. Entrepreneurs and innovators who are part of the project will gain access to Samsung resources. The early-stage $100 million Samsung Catalyst fund focused on components and subsystems together with the $1 billion Samsung Ventures America Fund to fuel innovative technologies and business models through all stages of business. http://on.mash.to/Y6hkzg
Although we regularl
y talk about “mobile data” and “mobile media” and “the mobile internet,” it is vital to remember that the mobile audience is not monolithic. According to a new IAB study, what device a person usese, when they are using it, and where they happen to be all matter critically to their content preferences, usage patterns, and openness to advertising messages. Mobile value propositions vary by device type: (1) Smartphones are mission-critical devices for life, with nearly 70% of smartphone users saying they “won’t leave home without it.” (2) By contrast, tablets are a media consumption hub, with nearly 70% of tablet users reporting that their tablet is an “entertainment device.” (3) Engagement on tablets surpasses engagement on smartphones. Across key dimensions – use/consumption, the receptivity and action related to advertising, and the activity of shopping – tablet users are more easily engaged. (4) Although smartphones are more likely than tablets to be used outside the home, there is a clear reliance on their smartphones across high-value activities at home as well, for example while reading print media and watching TV. http://bit.ly/LXEcRW
Greg Stuart, CEO of the Mobile Marketing Association (MMA), announced that the association has secured over $1 million in funding to launch the first-ever global, in-market research project that will evaluate the return on investment that mobile contributes to the marketing mix. Called SMoX.me for Smart Mobile Cross Marketing Effectiveness, the research will test real in-market marketing campaigns to determine the relative economic value of investing in mobile channels compared to traditional marketing channels. Stuart previously led the landmark Cross Media Optimization Study (XMOS) series starting in 2002, turning it into the largest advertising industry research program ever conducted working with leading brands including McDonalds, Ford, Colgate, ING & many others. XMOS provided the first-ever opportunity for marketers to determine the optimal mix of internet media, TV, radio and print advertising drawn from real world, in-market results. http://yhoo.it/MtnxFK
