Archive for the ‘mobile Resource’ Category

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May 13th, 2014
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Starbucks Gives Customers Extra Boost



After a test in Boston, Starbucks is bringing wireless cellphone charging to a handful of coffee shops in Silicon Valley next month. Starbucks is hoping to spur the wireless charging industry in much the same way it did with Wi-Fi more than a decade ago. And, as it did with the Wi-Fi standard, Starbucks is also potentially shifting the balance of power in a standards battle. For both the Boston and San Jose tests, Starbucks is using technology compatible with the Power Matters Alliance — one of at least three different competing standards for wireless charging. For the Boston test, Starbucks used Duracell Powermats, a PMA-standard wireless charging mat which allows those phones compatible Duracell cases to simply rest it on the mat to receive power. Read more
July 31st, 2013
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Report: Mobile Payments to Top $1 Billion in 2013



Though the market is growing more slowly than previously projected, an eMarketer report predicts that mobile payments in the United States will break the $1 billion barrier this year and then hit $58 billion by 2017. The eMarketer study defines such payments as "transactions for goods or services made by scanning, tapping, swiping or checking in with a mobile phone at the point of sale." They differ from mobile... Read more>
July 12th, 2013
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Report: Shoppers Don’t Return To Non Mobile Friendly sites



In a reflection of the growing importance of mobile to shopping, 44 percent of online shoppers said they would never return to sites that are not mobile friendly, according to a new report from Kentico Software. The new Mobile Experience Survey focuses on how online shoppers’ interactions with brands on mobile devices are continuing to evolve, with pricing play an important but not the only role in purchasing decisions. Key findings include that 85 percent of smartphone owners use their mobile devices to compare companies, products and pricing before making a purchase. “The big news from a mobile perspective is people want to interact with companies via their mobile devices, but many won’t do so unless those companies provide a mobile-friendly experience,” said Thomas Robbins, chief evangelist at Kentico Software, Nashua, NH. “And the closer a company comes to mimicking the in-store experience, the better. “Given the growth of ecommerce and decline of many bricks-and-mortar outlets, I think a significant finding is how much people still prefer shopping from a store’s physical location – 63 percent,” he said. “That said, convenience is a very compelling reason for people to shop from their mobile devices, but only as long as the mobile phone doesn’t get in the way.  http://bit.ly/15gpsDf
May 31st, 2013
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Missed last weeks “Mobile Experience” Webinar from Monetate?



Find out why more than 30% of visits to leading ecommerce websites come from smartphones or tablets. Learn why brands must act now to make the most of this unprecedented opportunity to deliver relevant experiences for customers on any device. Learn about emerging mobile trends and their implications to your business, while coming away with an understanding of how a long-term vision is critical to addressing the online everywhere customer. Other topics include: - Why customers on smartphones and tablets should not be treated the same way; - How implementing new strategies require investment and marketing control; Click here to View
May 28th, 2013
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Presentation: Mobile Is Eating The World



Revered Apple analyst Benedict Evans of Enders Analysis is giving a presentation May 29 at the BookExpo America convention in New York. It's on the rise of mobile and what it means for the industry. This is a must-skim for anyone who doubts the prominence and coming dominance of mobile, as the primary media platform for consumers and business. Mobile is essentially eating Microsoft's business. Apple and Google have essentially won. Read more juicy insights in this game-changing deck: http://read.bi/15c8k11
May 27th, 2013
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Samsung Investment Fund Puts Its Money Where Your Mouth Is



Samsung introduced a new innovation center, investments funds, and international R&D center, today, all part of the company’s “Global Engine to Accelerate Innovation and Drive New Business Creation.” The new Samsung Strategy and Innovation Center (SSIC) will have a headquarters in Menlo Park, Calif., with offices in Korea and Israel. The project is being led by Samsung’s President and Chief Strategy Officer of device Solutions, Young Sohn. Mr. Sohn was on hand in Menlo Park Monday afternoon to make the announcement. "We're in a very disruptive time," says Sohn. "It's a time of post-PC era." Initial focus for the center will be in cloud infrastructure, mobile privacy, Internet of Things human interface, and mobile health. Entrepreneurs and innovators who are part of the project will gain access to Samsung resources. The early-stage $100 million Samsung Catalyst fund focused on components and subsystems together with the $1 billion Samsung Ventures America Fund to fuel innovative technologies and business models through all stages of business.  http://on.mash.to/Y6hkzg
February 4th, 2013
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Download — eMarketer’s Mobile Roundup



eMarketer expects US mobile ad spending to reach $2.6 billion this year, up 80% from 2011, and the number of people with a smartphone will increase from 93.1 million to 115.8 million. To help marketers navigate this growth, eMarketer curated the Mobile Roundup, a collection of interviews, articles and charts that contains our most recent mobile coverage, including apps, location-based services and advertising. They invite you to download this special publication to gain insight on the latest developments in mobile. Included in the Mobile Roundup: (1) eMarketer's most recent mobile usage and ad spending forecast through 2015, (2) Mobile app usage and trends, (3) Location-based services and how they can help retailers boost loyalty and (4) How marketers are keeping up with users who expect just-in-time information anywhere they go. Please click here to download. http://bit.ly/LQh5HO
July 27th, 2012
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UC Berkeley Study: Mobile Owners Won’t Share Social Data



While 82% of mobile owners store contact information on their devices, 81% of device owners would probably (30%) or definitely (51%) not allow social networking applications to mine those contacts for friend suggestions, and 93% would probably (18%) or definitely (75%) not allow a coupons app to mine the list in order to offer coupons to their contacts, per findings from this University of California-Berkeley study released in July 2012. According to MarketingCharts, this reticence finds its way into other data sharing activities, also. For example, 46% believe that cell phone providers should not keep subscriber location information, and 92% would either probably (22%) or definitely (70%) not allow their cell phone provider to use their location to tailor ads to them. http://bit.ly/NziBuA
July 20th, 2012
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Although we regularl

IAB Study: Smartphones and Tablets Enable Seamless Digital Lives



y talk about “mobile data” and “mobile media” and “the mobile internet,” it is vital to remember that the mobile audience is not monolithic. According to a new IAB study, what device a person usese, when they are using it, and where they happen to be all matter critically to their content preferences, usage patterns, and openness to advertising messages. Mobile value propositions vary by device type: (1) Smartphones are mission-critical devices for life, with nearly 70% of smartphone users saying they “won’t leave home without it.” (2) By contrast, tablets are a media consumption hub, with nearly 70% of tablet users reporting that their tablet is an “entertainment device.” (3) Engagement on tablets surpasses engagement on smartphones. Across key dimensions – use/consumption, the receptivity and action related to advertising, and the activity of shopping – tablet users are more easily engaged. (4) Although smartphones are more likely than tablets to be used outside the home, there is a clear reliance on their smartphones across high-value activities at home as well, for example while reading print media and watching TV. http://bit.ly/LXEcRW
July 20th, 2012
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MMA Secures Over $1 Million For Mobile Research



Greg Stuart, CEO of the Mobile Marketing Association (MMA), announced that the association has secured over $1 million in funding to launch the first-ever global, in-market research project that will evaluate the return on investment that mobile contributes to the marketing mix. Called SMoX.me for Smart Mobile Cross Marketing Effectiveness, the research will test real in-market marketing campaigns to determine the relative economic value of investing in mobile channels compared to traditional marketing channels. Stuart previously led the landmark Cross Media Optimization Study (XMOS) series starting in 2002, turning it into the largest advertising industry research program ever conducted working with leading brands including McDonalds, Ford, Colgate, ING & many others. XMOS provided the first-ever opportunity for marketers to determine the optimal mix of internet media, TV, radio and print advertising drawn from real world, in-market results. http://yhoo.it/MtnxFK
July 16th, 2012
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New Study: Mobile Goes With Everything



Call it the “new black” of marketing. Mobile seems to be integrating into campaigns of all types, and in fact is being used more as a bridge for cross-platform campaigns and less as a channel on its own. That’s one finding from the latest version of the Chief Marketer Mobile Marketing Survey. Marketers tell CM that they are getting their messages into mobile primarily as a way to drive prospects or audiences to campaigns taking place elsewhere. Whether it’s a video that’s meant to be shared via social channels—increasingly accessed first on mobile devices—a QR code that drives commuters to a web site, or an SMS campaign sending out offers to be redeemed in stores, mobile is becoming the connective tissue whose most important role today is holding multichannel campaigns together. http://bit.ly/LNLJid
June 27th, 2012
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Automotive Shoppers Look to Mobile to Research Purchases



Almost 70% of consumers in a recent study were interested in using mobile devices to investigate vehicles. According to eMarketer, auto shoppers have demonstrated a predilection for online research for years, and that behavior is now carrying over into the mobile sphere. A report from Mojiva, a mobile ad network that relied on analysis of its own data, along with a Q1 2012 survey, found that 69% of consumers in the US were interested in researching the purchase or lease of a vehicle using their mobile phone. And auto consumers are showing some receptiveness to mobile ads that aligned with their shopping needs. Almost half of respondents said they considered deals and offers to be the most valuable information they could receive after clicking on a mobile advertisement. Additionally, one in five said they were interested in clicking on ads to learn about the features of a vehicle, or to watch a video about it. The same percentage of respondents said they valued ads that allowed them to sign up for future deals and offers, or other communications.  http://bit.ly/KKiazl
June 11th, 2012
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Smartphones Share Location With Retailers: Study



Mobile’s role in retail continues to grow, with smartphone owners making a significant contribution to ecommerce sales and retailers’ social strategies, according to a new report from comScore Inc., Shop.org and The Partnering Group. According to Mobile Commerce Daily, the 2012 Social & Mobile Commerce Consumer study found that the percent of ecommerce dollars spent via mobile devices tripled between the fourth-quarter of 2010 and the fourth-quarter of 2011 for a total of nine percent. Additionally, 33% of smartphone owners have shared their location with retailers by using the map feature on a retail app, via a check-in service such as foursquare or by finding nearby deals using a service such as Groupon Now. http://bit.ly/K7s4wT
June 11th, 2012
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Offline Is Driving Mobile Search



Getting a mobile marketing strategy in place is all well and good, but brands need to understand how much non-mobile exposures are driving the smartphone search revolution. According to Moblog, Google pulled some highlights from its new Mobile Planet initiative with Ipsos, the Mobile Marketing Association and the IAB recently to demonstrate just how important integrated programs have become. Group Product Marketing Manager for Google Mobile Ads Dai Pharm posted at their Mobile Ads blog data showing that,  "66% of smartphone owners say they have conducted mobile searches after seeing an ad on another medium. TV is a key driver of mobile search, with 58% of smartphone users saying they have done a search from a TV ad. More than half of the respondents in this survey (52%) say they use their phones while watching TV, although some have seen much higher shares from other surveys. http://bit.ly/JzoeWo
May 23rd, 2012
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