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Archive for the ‘mobile Social’ Category

JiWire Unveils the “Location Graph”

It’s often said that we are creatures of habit and that we tend to travel in the same circles. JiWire, a location-based mobile media company, is using data to show just how close those connections are between our physical location and our behavior. Named the Location Graph, the data provides a unique look at how people’s behavior is interconnected with their locations and each other. “The Location Graph offers deep insights into user behaviors, some more expected than others. We all know that people tend to travel in similar circles, and it was extremely exciting to actually see what those patterns looked like,” said David Staas, interim CEO of JiWire. “Using location, we can see how similar audiences tend to exhibit the same patterns and compare them to other audience segments—like moms vs. dads vs. students, etc. The ability to find and create look-alike audiences is going to completely revolutionize the way people think about mobile and location.” http://bit.ly/OZNKeA
September 11th, 2012

Twitter Monetizes Mobile Effectively

Twitter appears to be one of the only companies to have found a way to wring money out of the mobile social convergence, with the company’s CEO recently saying that it generates more revenue from mobile than from the Web on many days. According to Mobile Marketer, Dick Costolo, CEO of Twitter, reportedly made the pronouncement at a conference in San Francisco this week, where he said Twitter is inherently suited to mobile. The news is especially noteworthy in light of the difficulties Facebook and others have been having monetizing mobile. “When you think about how consumers actually consume Twitter, it's not surprising to see that Twitter nets more revenue from mobile ad products than desktop,” said Christian Borges, vice president of marketing at Mr Youth, New York. “Twitter has smartly developed an ad format that perfectly blends in with the rest of the content a consumer sees in their Twitter feed. http://bit.ly/LIIasG
June 11th, 2012

Facebook May Launch Smartphone by 2013

Facebook may be gearing up to launch its first-ever smartphone by next year, a new report suggests. According to The New York Times, engineers have been sought by recruiters to work on building hardware for a Facebook smartphone. This would be the social network’s third attempt to develop a smartphone, the report said, citing sources close to the matter. The news comes as search engine giant Google completed the acquisition of Motorola Mobility for $12.5 billion earlier last week. This move could help Facebook counter that with its own foray into the smartphone hardware business. Rumors about a possible Facebook phone have been circulating for the past few years. Although Facebook was reportedly first working on a smartphone in 2010, sources said the initiative stopped due to development complications. Meanwhile, AllThingsD has reported Facebook and manufacturer HTC were working together to develop a mobile device under the code name “Buffy.” http://nyti.ms/L16SUN
May 31st, 2012

Lay’s Drives Social with Mobile Video

Lay’s is looking to increase its social presence by running mobile video ads within Hulu’s iPhone application that leads consumers to its Facebook page. According to Mobile Marketer, the mobile video campaign promotes the company’s classic potato chips. The 35-second video centers around a women who is munching on the snack. "Running mobile video ads is a a great way for Lay's, or any other brand, to reach engaged consumers and tell their brand story," said Paul Bremer, chief revenue officer of Rhythm NewMedia. http://bit.ly/Kn8GVQ
April 30th, 2012

‘Playing With Your Phone While on the Toilet’ Gets a Tribute [VIDEO]

“We’ve all had that feeling coming about, staring at the wall and nothing comes out,” raps musician Paul The Trombonist in his latest YouTube music video. The song’s subject matter is something Mashable‘s digitally minded readers can relate to, and summed up in its decidedly non-metaphorical title: “Playing With Your Phone While Sitting on the Toilet.” http://on.mash.to/xPIJQT
February 22nd, 2012

‘WSJ Social’ Launched On Facebook

Given that most of the WSJ.com’s content is behind a paywall, the goal of its new Facebook app, WSJ Social, is viewed as more of an advertising and marketing opportunity aimed at attracting sponsorships and building more engagement with subscribers. In keeping with that idea, all content available through the app will be free for its first month, thanks to a Dell sponsorship. “We’re breaking the mold of using Facebook simply to drive traffic to our websites and are now creating an opportunity to engage with the Journal directly on the Facebook platform,” said Alisa Bowen, the WSJ Digital Network’s GM said in a statement. “WSJ Social creates a more integrated experience for users and innovative opportunities for advertisers.” http://bit.ly/rs7N01
September 21st, 2011

Facebook: “We Haven’t Scratched The Mobile Marketing Surface”

Facebook has had a lot of scrutiny over how it uses information about you to market to you, but we have only started to scratch the surface of what might come, according to Carolyn Everson, Facebook’s global VP of marketing solutions, who spoke today at the conference. One area, for example, where Facebook has almost completely kept advertising out of the picture is mobile. It has some 300 million Facebookers already using mobile devices to access the site—a number that is “growing substantially,” she says—but from a marketing standpoint the company has decided not to put its traditional display ads on the platform, at least for now. “We are holding ourselves to as high a standard as possible on mobile,” she said. “I don’t rule mobile out, but we are working hard to figure out what the right model is. We haven’t figured that out yet.” http://bit.ly/oMaPKW
September 16th, 2011

NFL Players & MLB Players Association Embrace Mobile

NFL Players and Major League Baseball players associations are diving into mobile as a way to engage fans with their favorite athletes via smartphones and tablets. The multi-year partnerships include mobile social components enabling users to follow their favorite players’ Tweets. The players associations will also be able to monetize the apps through sponsorships and advertising. “With these new partnerships, we are going to create a series of mobile experiences to connect the fans with the players,” said Kunal Gupta, CEO of Polar Mobile, Toronto, Canada. http://bit.ly/qS8rpa
July 7th, 2011

Foursquare Is Facebook’s Equal

The “Facebook Phone” cometh! So the media lauded in a not-so-distant past that has since been rewritten in the truth: INQ Mobile, a device maker with a social penchant, worked with Facebook to release INQ Cloud Touch, an Android smartphone with rich Facebook integration. Monday, INQ Mobile and Foursquare announced that they were collaborating on a similar home screen experience for INQ’s lineup of Android devices. The mobile marriage will help users better discover and explore nearby places via Foursquare. The pending release will offer OS-level Foursquare integration — just as is the case with Facebook integration on the INQ “Facebook Phone” — for a deep Foursquare connection that gives users instant access to location-sharing and recommendation features. http://on.mash.to/l9apH4
May 26th, 2011

How to Use Mobile Social During Your Family Vacation

If you or someone you know tends to spend an entire vacation typing away and staring at backlit screens, it may be time for an intervention. Being “constantly connected” can take a toll on your health — we recommend cutting back on social media and tech usage when you’re on vacation. Everyone needs a break. If you can’t completely disconnect, your social media proficiency might come in handy when your family is trying to coordinate the trip. There’s a ton of mobile apps that can help improve your vacation, and you’re probably just the person to sharpen up your family’s social media game. http://on.mash.to/ly5Hs0
May 23rd, 2011

Loyalty & Social Emerging For Retailers

While driving transactions is an important goal of mobile marketing, the fact that consumers carry around mobile devices all the time and, increasingly, these devices offering immersive media experiences, makes them important marketing tools. According to Mobile Commerce Daily, “Mobile is really the ultimate connector for us,” said Dan Fine, director of digital experience at Target, Minneapolis, MN, at the conference organized by Mobile Commerce Daily. “If you think about the mobile device, it’s about being wherever your consumer is and that becomes connected – and that is really powerful.” Target is using mobile to help make it easy for consumers to get done what they need to get done, Mr. Fine said. http://bit.ly/m4VR4e
May 16th, 2011

Yobongo Talks to SXSW Strangers

Yobongo, an iPhone application that seeks to serendipitously connect like-minded strangers in mobile chartrooms, will be available to users in San Francisco, Austin and New York City beginning Thursday. The application promises to automatically place users in system-generated city groups based on potential compatibility with other app users. The idea is to engineer relationships between people who may already have an interest in one another, but just not know it yet: http://on.mash.to/e5Vb3q
March 8th, 2011

PepsiCo Says Most Social Interaction Will happen Via Mobile

PepsiCo activated its sponsorship of Social Media Week on four continents and participating in a variety of panel discussions. According to Mobile Marketer, Pode Ser is a mobile crowd-sourced activation that PepsiCo ran in Brazil targeting key influencers such as scholars, advertisers and Web celebrities that participated in a debate at Social Media Week. “There is a Brazilian saying that we’re changing the tire as we’re driving the car, moving at an outrageous pace,” said Bonin Bough, New York-based global director of digital and social media at Pepsico. “Most of the Twitter activity is happening via mobile: http://bit.ly/f43GtE
February 15th, 2011

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