Archive for the ‘mobile Interview’ Category

How AdColony Drives Mobile-Video Engagement



Mike Owen is chief revenue officer of AdColony
April 11th, 2014
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Undertone’s Eric Franchi: We Need to Remove Barriers in Mobile



Undertone, a provider of digital-advertising solutions for brands, likes to say that it operates at “the intersection of media, creative and technology.” As co-founder of Undertone
April 2nd, 2014
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How Opera Mediaworks Proves There’s Real ROI in Mobile



As CEO of Opera Mediaworks, Mahi de Silva runs the world’s largest mobile advertising platform that’s deployed by publishers. Opera serves more than 14,000 sites and applications, with more than 65 billion ad impressions per month now reaching half a billion monthly uniques. A little over a year after being spun out from the Norwegian browser company with the same base name, Opera recently announced a new marketing and branding focus designed to present the company as a single, unified whole that can handle all of a brand’s needs in mobile advertising. Prior to moderating the panel “Driving Mobile Dollars: The Real ROI,” at Mobile Media Summit Los Angeles
March 30th, 2014
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xAd CEO: ‘We Came, We Saw, We Conquered Location’



Location-technology platform xAd
March 27th, 2014
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Don’t Be Held Back by ‘Default Thinking’ in Mobile, Says Weather Company’s Alex Linde



“Powerful mobile devices, touch screens and always-on data have changed our lives and solved countless human problems ... even some we didn’t know we had,” says Alex Linde, senior VP-monetization at the Weather Company. At Weather, Alex oversees the teams responsible for solving those human problems with ad products, ad technology, and ad-supported creative services for The Weather Channel, weather.com and The Weather Channel mobile apps. He joined the company in 2012 as vice president of mobile and digital apps, responsible for developing, managing and executing all aspects of The Weather Channel mobile strategy. Full Article
March 26th, 2014
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Mobile Users Are the Most Engaged, Says MailOnline’s Matt Kaplan



Matt Kaplan, a 15-year digital media veteran, currently serves as VP-advertising, North America at MailOnline
March 25th, 2014
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Thinknear’s Eli Portnoy Talks Location, Location, Location



Eli Portnoy is General Manager of Thinknear by Telenav, a leading mobile advertising network focused on location targeting, which he co-founded as part of tech incubator TechStars. A thought leader in the mobile advertising space who has written for publications such as TechCrunch, Digiday and Forbes, Eli will host a fireside chat with Ansible Mobile CEO Angela Steele at Mobile Media Summit Los Angeles
March 24th, 2014
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Voltari’s David Castillo: Why the Second Click Is the Future of Mobile Advertising



Dr. David Castillo is a pioneer in predictive analytics, with more than 20 years of experience developing products and solutions for mobile, online, email and direct marketing programs. As chief technology officer of Voltari, he is responsible for architecting and designing Voltari Connect, a patent-pending mobile media audience-targeting and campaign-optimization platform. Prior to Voltari, David was chief analytics architect for Motricity, and has been an Artificial Intelligence engineer for numerous NASA applications. Before taking the stage to moderate the panel “Effective Automotive Mobile Marketing: Challenges and Opportunities” at Mobile Media Summit LA
March 24th, 2014
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Tapjoy’s Mat Harris: Why Successful Mobile Advertising Is All About Respect



According to Mat Harris, head of ad products at Tapjoy
March 17th, 2014
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AdTruth VP James Lamberti: It’s Time for a Big Change in the Mobile Industry



James Lamberti, Vice President & General Manager of AdTruth, brings more than 19 years of experience to the device-recognition tech company, a part of Experian. Prior to joining AdTruth, James served as vice president of global marketing at InMobi, where he was responsible for establishing the company as a global marketing presence in the mobile ad space, and before that was senior VP at comScore and an executive with The Clorox Company. An expert on all aspects of marketing with unique insights into the mobile space, James recently moderated a panel called “Making Sense of Your Digital Audience” at Mobile Media Summit
March 16th, 2014
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Tremor Video’s Tim Ware Shares Multiscreen Secrets



As VP-mobile and connected TV sales at Tremor Video
February 24th, 2014
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Thinknear’s Eli Portnoy: ‘Not all Location Information Is Created Equal’



Eli Portnoy is General Manager of Thinknear by Telenav, a leading mobile advertising network focused on using location more intelligently. He co-founded Thinknear as part of TechStars, the New York-based technology incubator. In 2012, Portnoy oversaw Telenav’s acquisition and integration of Thinknear, which gave Thinknear access to over 14 years of location data and marked the largest successful exit of any TechStars venture to date. Prior to Thinknear, Portnoy was part of the senior product management team for Amazon’s digital video group. He has been named one of the “Top Young Entrepreneurs” by BusinessWeek and “21st Coolest Young Entrepreneur” by Inc. Magazine. A thought leader in the mobile advertising space, Portnoy shared his views on the opportunities and pitfalls of location with Mad Ave Mobile Managing Editor Anna Baskin. Full Article
January 27th, 2014
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xAd’s Stephanie Sollers Talks Location Marketing in a Mobile World



As xAd’s West Coast Sales Director, Stephanie Sollers is responsible for creating new business relationships and helping to grow and lead local sales teams for the location-based mobile ad network. After beginning her career in the marketing department at Christian Dior, Stephanie held multiple leadership positions at Condé Nast Publications and managed sales, outreach and relationships for more than 150 accounts at FashionEtc.com, prior to joining xAd in 2013. At Mobile Media Summit San Francisco, Stephanie moderated a panel on “Location Marketing in the Mobile World,” drawing on her own experience helping companies leverage location in order to prove ROI. Prior to the Summit, she sat down with MadAve Mobile Managing Editor Anna Baskin to discuss these efforts, the benefits of mobile technology, and where it is headed. Below is their conversation. Baskin: Hi Stephanie, how’s it going? Sollers: Great! Glad to chat with you. Baskin: Same to you. I’d love to begin by having you tell me what you think has been the most significant advancement in mobile advertising this year. Full Article
January 22nd, 2014
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David Staas Gets Real About Mobile ROI



As president of JiWire, David Staas is responsible for the go-to-market strategy and business execution of the location-powered mobile advertising and data platform, leading marketing, product management and engineering. While interim CEO of JiWire for six months prior to his promotion to president, Staas launched the company’s Location Graph™ platform and created a performance-based mobile business. Prior to the interim CEO role, he served as senior VP-marketing and product management, leading the company’s business expansion into mobile. Before moderating the panel “Mobile ROI Measurement Gets Real” at Mobile Media Summit San Francisco
January 19th, 2014
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Pinsight Media+’s Evan Conway on Why ‘Mobile Changes Everything’



Evan Conway
is Vice President of Monetization & Strategy at Pinsight Media+, where he is responsible for strategic partnerships and the company’s overall financial and corporate development activities. He was most recently president of OneLouder, which was acquired by Sprint last year to enhance Pinsight Media+’s advertising capabilities. Prior to that, Conway was an executive for a variety of other technology start-ups, including PhoneFactor (acquired by Microsoft), Positive Networks (acquired by ANX) and C-way Systems (acquired by Epicore) that were each innovators in their respective spaces. Conway will be moderating a panel on the “Keys to Mobile Engagement” at Mobile Media Summit: Apps and Ads, Jan. 21st in San Francisco. He sat down with MadAve Mobile Managing Editor Anna Baskin before the show to talk more about what those keys are, the targeting capabilities that Pinsight brings to the table, and why customers are the boss when it comes to mobile marketing. Full Article
January 16th, 2014
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