Archive for the ‘mobile Interview’ Category

Alexis Berger of Kargo on the Challenges in Mobile



Alexis Berger is the Vice President of Midwest Sales at Kargo
July 22nd, 2014
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Telmetrics Highlights Importance of Offline Attribution in Mobile Ad Strategies



As president of Telmetrics, the leading provider of call measurement solutions, Bill Dinan is responsible for driving the company’s global growth in all digital media channels. Since joining the company in 1998, Dinan has played an integral role in establishing Telmetrics’ brand leadership in the digital search industry and has led the company’s digital evolution to multi-media, leads-based measurement solutions. Dinan took some time to sit with Mad Ave Mobile Chief Editor, Tim McHale to talk about what’s new and in the future for Telmetrics. Full Article
July 17th, 2014
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YP’s Luke Edson on ‘Solving Challenges in Mobile Advertising’



Luke Edson joined YP
July 17th, 2014
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What’s New and Next for Opera Mediaworks



As Managing Director, EMEA of Opera Mediaworks, Mark Slade is part of the world’s largest mobile advertising platform that’s deployed by publishers. Opera serves more than 14,000 sites and applications, with more than 65 billion ad impressions per month now reaching half a billion monthly uniques. The company has also just announced the acquisition of AdColony, a leading mobile video ad platform. By joining forces, the two organisations will be able to deliver best-in-class mobile video advertising to over 700 million global consumers. Opera Mediaworks is headed to London with us for the inaugural UK mobile event Mobile Media Summit London. Slade took some time to sit with Mad Ave Mobile Chief Editor, Tim McHale to talk about what's new and next for Opera Mediaworks. Full Article
June 24th, 2014
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Thinknear GM Gives Advice on Location Data



Eli Portnoy is General Manager of Thinknear by Telenav, a leading mobile advertising network focused on location targeting, which he co-founded as part of tech incubator TechStars. A thought leader in the mobile advertising space who has written for publications such as TechCrunch, Digiday and Forbes. Eli was a speaker at Mobile Media Upfront
June 3rd, 2014
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Interview with CBSi’s Senior VP, Christy Tanner



CBS Interactive Media is a group of premier entertainment brands including TV Guide, Last.FM, Metacritic, CHOW, MetroLyrics, and TV.com. The media group delivers valuable predictive insights and access into what’s hot in television, music, movies and food. Christy Tanner became the Senior Vice President and General Manager of CBS Interactive Media through the company’s acquisition of TV Guide Digital, where she served as CEO. Under Christy's leadership, the TV Guide brand and business were transformed with impressive growth for TVGuide.com. Full Article
May 16th, 2014
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Interview with CEO of Kargo, Harry Kargman: Staying Ahead Of The Curve



Harry Kargman is the Founder & CEO of Kargo, the leading mobile brand advertising platform. Harry has been featured on Bloomberg, The New York Times, NPR, 20/20, The Today Show and in business publications around the world. He has spoken at Digital Hollywood, CES, CTIA, GSM, the CDMA World Congress, COMDEX, Columbia University and beyond. Harry will also be speaking at Mobile Media Upfront on May 19th and took some time to sit with Mad Ave Mobile Chief Editor, Tim McHale to talk about staying ahead of the mobile curve. Full Article
May 10th, 2014
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Interview with John Najarian: E! Mobile – Driving Conversation in Pop Culture



As EVP and General Manager of Digital at E!, John Najarian manages all aspects of the network’s digital businesses. Najarian joined E! in 2001 and was one of mobile’s earliest adopters. In his current role, he spearheads one of the industry’s most successful mobile strategies. E! ranks as the No.1 mobile property in the entertainment and women’s lifestyle space, reaching more than 20 million unique visitors a month per Comscore. John, who will be speaking at Mobile Media Upfront
May 9th, 2014
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The Weather Channel Predicts Hot Weather for Mobile



Eric Hadley is senior vice president of sales strategy and marketing for The Weather Company, spearheading B2B marketing and developing large-scale opportunities with premium advertisers. In this role, he is responsible for elevating the company’s brand portfolio throughout the advertising community by leveraging the company's ability to deliver large-scale advertising and data-driven campaigns for marketers across The Weather Channel, weather.com, and The Weather Channel mobile and tablet platforms. You can find Eric at Mobile Media Upfront’s “View from the Top” panel on May 19th. Eric sat down with Mobile Media Summit’s CEO Paran Johar to talk about his career in mobile and more! Full Article
May 2nd, 2014
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How Tapjoy Finds the Right User



Mat Harris is Head of Ad Products at Tapjoy, an innovative ad-tech platform that helps consumers discover new apps and earn rewards for engaging with an advertisement. As a passionate ad tech entrepreneur, Mat has led organizations on the cutting edge of mobile video, rich media and personalization. A native Texan, you can almost always find Mat wearing his favorite cowboy boots and is easily convinced to drop what he’s doing and go eat barbecue. With Mobile Media Upfront taking place in two weeks, Mat spoke with our CEO, Paran Johar, to give us a preview of what to expect at his panel “Rewarding Mobile Right: Trends in Audience Targeting.” Full Article
May 2nd, 2014
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Drawbridge’s Rich Johnson on Why Cross-Device Data Creates Smarter Campaigns



Rich Johnson is head of sales, North America, for Drawbridge
April 22nd, 2014
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How AdColony Drives Mobile-Video Engagement



Mike Owen is chief revenue officer of AdColony
April 11th, 2014
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Undertone’s Eric Franchi: We Need to Remove Barriers in Mobile



Undertone, a provider of digital-advertising solutions for brands, likes to say that it operates at “the intersection of media, creative and technology.” As co-founder of Undertone
April 2nd, 2014
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How Opera Mediaworks Proves There’s Real ROI in Mobile



As CEO of Opera Mediaworks, Mahi de Silva runs the world’s largest mobile advertising platform that’s deployed by publishers. Opera serves more than 14,000 sites and applications, with more than 65 billion ad impressions per month now reaching half a billion monthly uniques. A little over a year after being spun out from the Norwegian browser company with the same base name, Opera recently announced a new marketing and branding focus designed to present the company as a single, unified whole that can handle all of a brand’s needs in mobile advertising. Prior to moderating the panel “Driving Mobile Dollars: The Real ROI,” at Mobile Media Summit Los Angeles
March 30th, 2014
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xAd CEO: ‘We Came, We Saw, We Conquered Location’



Location-technology platform xAd
March 27th, 2014
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