Archive for the ‘mobile Agencies’ Category

OMD Named Adweek’s Global Media Agency of the Year



In the past year, OMD landed marquee U.S. client Disney, to the tune of some $800 million in annual media spending, while expanding its hold on Hasbro’s global business from 11 markets around the world to 55. Meanwhile, OMD Australia’s work for staple client McDonald’s earned it the Media Agency of the Year award at Cannes, while the broader network hauled in 10 media Lions. Overall, OMD’s global revenue grew an estimated 12 percent to a whopping $2.1 billion. Such key successes have helped OMD earn Adweek’s Global Media Agency of the Year
March 13th, 2014
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McCann Tops Agencies to Watch List



Thanks to the more than $30 million it has added in revenue in its first year under CEO Harris Diamond, McCann has been named
February 3rd, 2014
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Horizon Partners With BuzzFeed on Social Storytelling Program



Horizon Media announced yesterday that it will be the first media agency to join BuzzFeed’s Social Storytelling Program. Horizon Media and its clients will receive access to the BuzzFeed platform and collaborate with BuzzFeed’s creative team on best practices for content creation and social advertising. The new partnership will allow the agency to use and respond in real time to the performance of branded content using BuzzFeed’s Social Dashboard (which measures earned media engagement) and Social Brand Lift research methodology. Horizon will also receive early previews of upcoming BuzzFeed features and products.Read the full story here
August 22nd, 2013
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Razorfish Adds Surface, HSN Search to Roster



Microsoft has tapped Publicis Groupe's Razorfish to handle digital consumer marketing for both the Surface tablet and its Windows operating system as the brands move into holiday-planning mode. The shift follows follows Microsoft's move last month to "centralize its internal marketing and bundle its product offerings under a 'One Microsoft' platform, according to Ad Age
August 20th, 2013
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Paul Gunning Promises New Digital Focus at DDB



A month into his new role as president-CEO of DDB Chicago, Paul Gunning spoke to Chicago Business Journal about what's in store for the agency. "We're going to be smarter, faster, bolder," he said. Gunning is confident that the digital realm represents the future for the advertising industry, and says data will be more and more important in informing creative, execution and impact on brands. He also promises solutions that will provide "stronger impact for how consumers and brands come together" and may "ultimately change consumer behavior for the positive impact of our clients' brand. Watch the video here
August 20th, 2013
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OMD Brings Music to Clients’ Ears



In recent months, media-buying agency OMD has added a new category for clients to consider in their budgets: music. OMD Sound, the Omnicom shop's music-intelligence unit founded by CEO Alan Cohen, gives clients custom insights into unique music-related buying opportunities.An early look at what OMD Sound might accomplish was shown to clients in February 2012, when the agency's Ignition Factory partnered with Spotify for a weekend-long hackathon where clients like PepsiCo, McDonald's, State Farm and the CW were pitched and paid for winning ideas for potential Spotify apps. The event helped shape Spotify's then-nascent ad model.

"We believe anything that touches a consumer is media, and our job is to connect brands with fans. ...Anything that touches music could possibly be content for digital, content for television," Mr. Cohen told Billboard's Andrew Hampp
August 18th, 2013
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Omni Hotels Revamps Mobile Campaign



Omni Hotels & Resorts is changing up its ad campaign to promote its meeting and events business using augmented reality technology. The multimedia campaign targets meeting and event planners with a mix of print, Web banners, online video content and social media. It was created by AvreaFoster, planned and executed by Southwest Media Group using technology from HP Autonomy’s industry-leading augmented reality platform, Aurasma. The “Omni Understands” campaign, which originally launched in 2010, highlights testimonials from meeting planner customers recognizing Omni for its excellence in its signature properties, food and beverage, customer service and meeting space. http://bit.ly/1b4JaqH
July 12th, 2013
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Vinographer. The New Agency Job Title.



Seattle shop Copacino+Fujikado is eschewing amaterish phone videos in favor of a more sophisticated approach to Vine -- one that sums up the food, wine and culture of its home city, Seattle, in artful six-second snippets. According to AdAge, the just-released series was done for the agency's tourism client, Visit Seattle. Rather than rely on users to capture the video content, C&F creative director Mike Hayward tapped a professional photographer, Lucas Svaren, who's shot imagery for a range of marketers, including Fiat, American Express, Google, Virgin and W Hotels. There's some precedent for agencies turning to outside experts rather than simply shooting the videos themselves. Since Instagram added video as a capability to the uber-popular photo-sharing app a few weeks ago -- and is by some measures quickly eating share -- marketers and their agencies may have more reasons to consider leveraging mobile video for their campaigns. http://bit.ly/11wI3Nt
July 9th, 2013
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XTOPOLY Wins Multiple Addys



Naushad Huda, Founder and CEO of XTOPOLY, announced today that the agency recently won a number of awards at the Orange County Ad Federation awards. XTOPOLY is a strategically driven full-service Mobile Marketing agency that works with clients like T-Mobile USA and Yamaha Watercrafts. “Many marketers are enchanted by new technology and jump into it without a plan. We fit mobile into their overall strategy and marketing plan.” XTOPOLY won Silver Addys for Emirates Airlines, Yamaha Watercrafts, Men’s Wearhouse, and the agency also was awarded a Bronze Addy in the Public Service Category for a Hurricane Sandy Relief Effort campaign that the agency produced for T-Mobile USA and T-Mobile’s mobile web property. “The key to our success is that we are a mobile interactive agency that thinks before it just executes, said Huda. “Many marketers are enchanted by new technology and jump into it without a plan. We fit mobile into their overall strategy and marketing plan.”  Read the full article in Business Wire >
May 7th, 2013
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10 Valentine’s Day Cards for Your Special Tech Geek



Do you have a special geek in your life? Then don’t send them an ordinary card this Valentine’s Day — mail them an awesome geeky design that will speak right to their heart. Mashable has trawled Etsy for some fresh options for 2012 and found 10 geek-tastic designs incorporating our favorite social media sites, fun tech and even popular memes. Take a look through our photo gallery of cute cards. Let us know in the comments which ones you might send — and which ones you’d like to receive! http://on.mash.to/xHIq6p
February 14th, 2012
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Publicis, WPP Make Further Digital Buys



To Digitas, Razorfish, VivaKi and Publicis Modem, add Rosetta. Publicis, one of the big four global advertising groups, is buying the Princeton, NJ-based interactive marketing consulting firm. Twelve-year-old Rosetta jumps the digital proportion of Publicis’ income from 28 percent, as it was last year, to 30 percent. Publicis is targeting 35 percent within three years. Publicis is spending an initial $575 million in cash on Rosetta with a further earn-out in 2014. “Not only should we best serve our clients and attract new ones, but we should also accelerate our transformation and grow faster,” Publicis CEO Maurice Levy says in the announcement. Rosetta, with 1,100 staff, expects 2011 revenue to approach $250 million.  http://bit.ly/koj5sX
May 18th, 2011
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WPP Looking For Mobile Acquisitions



On a panel today talking about the power of apps at the Mobile World Congress in Barcelona, the CEO of WPP, Martin Sorrell, called location services the “holy grail” for mobile advertising. Mobile ads are still just a small part of digital ad spend, and a tiny fraction of ad spend worldwide, but WPP is hoping that, in the face of ad networks run by companies other than WPP, it can remain a relevant partner in that ecosystem. WPP is also planning middle stage investment in interesting companies that will enhance their mobile offering: http://bit.ly/e3wZSi
February 16th, 2011
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Facebook Buys Rel8tion



Two trends have been very clear over the past year: 1) Facebook is becoming extremely popular on mobile, and 2) Facebook is focusing a lot of energy on building up their advertising capabilities and revenues. So really it should come as no surprise that Facebook has recently acquired a mobile advertising company to help them advance both these efforts. Rel8tion was founded about 9 months ago, and has operated in “stealth mode” ever since:  http://bit.ly/ijG8Uz
February 4th, 2011
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New Text Messaging Agency?



Pocket-Promo LLC is offering a "text marketing for Dummies" type service; a fully-managed turnkey solution, which will help to leverage the mobile marketing expertise of a client and its senior managers.  They found that clients are excited about the power of text message marketing, but don’t have the time or resources to manage a campaign themselves – especially when new software is involved. http://bit.ly/bVtYtv
September 1st, 2010
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All Media, No Talent



Mobile is struggling to find qualified talent. Simply migrating an online executive to fill positions is hitting too many black spots.  Some firms have placed marketers with online expertise in strategic mobile positions, but such personnel decisions put these companies at risk of glazing over the intricacies of the medium.  "If marketers are just trying to have one person who gets mobile, it will be hard to get a deep understanding of it all," says David Berkowitz, director of emerging media at 360i, New York: http://bit.ly/9H9M3D
September 1st, 2010
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