Archive for the ‘mobile Apps’ Category

Jawbone Wearable Will Track What You Eat



First steps, then sleep, and now Jawbone is taking on food tracking in the wearables's company's latest bid to quantify life. UP 3.2, the latest version of the Jawbone iOS companion app for the UP and UP24 bands, aims to do what no food logging platform has quite managed. (Read More)
July 22nd, 2014
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New Social Media App Focuses on Social Tagging



BroadTags is a brand new social media app that for the first time lets you follow subjects not people. It’s innovative, exciting and new, but oh so simple! On BroadTags you don’t follow a person or an organization, you follow hashtags, which covers a particular subject. Anything related to that topic appears there, providing you with a steady stream of relevant information. (Read More)
July 15th, 2014
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Mobile App Usage Skyrocketing in 2014



Here's a stat that will make most people nod in agreement: time spent on mobile apps is at an all-time high and just keeps growing. With users now spending 60 percent of their Internet time on mobile devices -- the majority of that within apps -- Pandora, Instagram, and Facebook are seeing a surge in mobile use. This new data comes from ComScore's latest mobile app report. The analytics company looked at roughly 10 billion minutes of user engagement on apps during the month of May. (Read More)
July 8th, 2014
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Path Launches New Messaging App



Super secure social network Path is jumping on the temporary message trend. Every message ever sent on the app will be temporary, which means full mailboxes will become ticking clocks to be archived. Path’s website suggests copy and pasting text messages into another app, or perhaps screenshotting them. (Read More)
July 1st, 2014
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McDonald’s Engaging World Cup Fans



The biggest sporting event of 2014 is undoubtedly the World Cup in Brazil, and McDonald’s has launched a new campaign using augmented reality to engage fans while they are eating. The campaign involves McDonald’s redesigning it french fry packaging on a global scale for the first time. Customers can download the McDonald’s GOL! app which works on both iPhone and Android devices. Once they have the app, it’s as simple as pointing their phone’s camera at the artwork. (Read More)
July 1st, 2014
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Heads Up, Music Lovers: Changes Are Coming to a Popular App



The popular SoundCloud app has been redesigned for the iPhone. The app has been completely redesigned to make navigation and music discovery faster and easier. "You can control everything with your thumb," the company wrote in a blog post. (Read More)
June 28th, 2014
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1 in 5 Mobile Apps Are Only Used Once



App developers might not like hearing the news that one out of five mobile apps gets used only once. But the figure is actually an improvement from four years ago, according to data from Localytics, an analytics and marketing company. Four years ago, Localytics found, a quarter of all apps were run just once. (Read More)
June 28th, 2014
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Baja Fresh Launches First Digital Campaign



Baja Fresh is teaming with Sparkfly to run its first mobile digital campaign that will enable the fast-casual Mexican restaurant to track promotions from media to purchase and draw conclusions on ROI drive. The promotions will run through Yelp, Facebook, Google Search, mobile ad networks and Uber to assess the effectiveness of each individual channel with real-time redemption data. (Read More)
June 24th, 2014
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Health and Fitness Apps a Growing Industry



Without a doubt, the health and fitness mobile app category is heating up. In 2013, for example, the overall mobile app industry grew 115% in terms of average daily usage, the health and fitness category grew 49%. However, advertisers could find the FDA in the way. (Read More)
June 24th, 2014
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Sports Illustrated to Introduce Fantasy Sports App



Sports Illustrated plans to roll out its first fantasy sports app in late June or early July, an effort to tap the billions of dollars that consumers spend on fantasy sports annually. The app, Fan Nation, will allow users to take part in the fastest growing segment of fantasy sports, daily play, where participants select a new team each time they play and then square off against a friend or random competitor. (Read More)
June 24th, 2014
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8.7 Million Software Developers Writing Apps for Mobile



Nearly half the global developer population is now focused on building mobile applications. According to Evans Data's recently released Developer Population and Demographics Study, of the 19 million software developers in the world, 8.7 million are now writing apps targeted for mobile devices. That number becomes even more impressive when we consider that the mobile developer population has doubled since 2010 and added 700,000 new developers in 2013. (Read More)
June 20th, 2014
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Starbucks Mobile App a Success



Starbucks may be a mobile-payments success story. Why is the Starbucks mobile app so successful? Two words, mobile payment convenience and automatic loyalty rewards. (Read More)
June 17th, 2014
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Listen to Music on Amazon Prime



Amazon is getting into the streaming music game. The company has officially launched Prime Music, a new service that offers Prime customers access to over 1 million songs and hundreds of curated playlists. The reveal caps off weeks of rumors indicating that music would soon join the numerous perks that already come with Prime's $99 annual subscription fee. Right now those include things like expedited shipping from Amazon, on-demand movies / TV shows via Prime Instant Video, and Kindle ebook lending. (Read More)
June 17th, 2014
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Tinder Adds Snapchat Features



The popular dating app Tinder has added new features that are more like the app Snapchat. The change lets users show different sides of themselves beyond their profile pictures. After taking a photo inside the Matches section, the app pushes it out to all matches, and recipients can either like or ignore it. (Read More)
June 13th, 2014
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Verizon Upset with Netflix Over Error Message



Verizon has threatened to sue Netflix after the video streaming company started displaying error messages that blamed Verizon for low-quality video streams. Verizon sent a cease and desist letter to Netflix last week claiming Netflix's accusations are false and giving the company five days to respond before possibly pursuing legal action. (Read More)
June 11th, 2014
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