Archive for the ‘mobile Apps’ Category

Amazon Wants to Compete With App Store, Google Play

In a letter to shareholders filed with the SEC last week, Amazon CEO Jeff Bezos touted Amazon's Appstore
April 11th, 2014
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Traditional Retailers Lagging in Mobile Experience

According to a new Forrester report on the best and worst of mobile, retailers and brick-and-mortar companies still lag in their grasp of the medium compared to their digital- or mobile-only counterparts. Not surprisingly, the former group is often used in the study as examples of what NOT to do in mobile, while the mobile natives represent the best of what’s out there. What are the best mobile properties doing better than the rest? Delivering clear value, optimizing efficiency to suit the nature of the medium, and simplifying presentation. See examples of the good and the bad here
April 8th, 2014
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Meet the World’s Hottest Messaging Apps

Facebook may have bought WhatsApp for $19 billion, but there are almost a dozen other messaging apps reaching scale worldwide. From SMS replacements such as WeChat, Viber and Line to "anonymous" apps such as Whisper and Secret, find out more about these apps' user bases and business plans in this list from Ad Age
March 25th, 2014
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iTunes May Be Coming to Android

In an effort to deal with the double-digit decline in U.S. download sales at its iTunes Music Store, Apple is said to have opened talks with senior label executives about launching an on-demand streaming service that would rival Spotify and Beats Music. According to people familiar with the talks, Apple is also thinking about adding an iTunes App for Google's Android phones, which have been growing faster than the iPhone. While Apple founder Steve Jobs was widely known to have argued that fans would never subscribe for music, iTunes is considering the option, as so far this year, U.S. digital album sales are down 13% for the week ending March 16, and digital track sales are down 11%. Read more
March 24th, 2014
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Tribune Creates Customizable News-Reading App

Tribune Co. has mixed together a news reader with news radio to create Newsbeat, an app that reads the news out loud to users. Available for Android and iOS, machines, the first app from Tribune Digital Ventures delivers news based on an individual's interests, with a linear skippable feed of stories. As users listen to some stories and fast forward to others, the app gets a better sense of what they want and will aim to deliver it, in the style of Pandora. Read more
March 20th, 2014
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Secret Is Gossip Girl of Silicon Valley

Secret, the five-week old startup app that lets users share posts anonymously, is testing the limits of just how much sharing is a good thing. Since the service was introduced, it has gained popularity among early adopters, particularly among the tech crowd, giving users an inside peek into the juicy gossip of Silicon Valley. Secret connects people anonymously through their address books, with messages appearing only as from “friend” or “friend of friend.” Posts that receive a lot of likes or comments also appear occasionally, identified only by the city or state where they originated. A sampling of recent Valley posts: “I really hope the King I.P.O. is a flop," and “Battery put us through the wringer, but they never had any intention to invest." Some postings go so far as to target specific people, including prominent members of the tech industry, even though such comments go against the app’s guidelines. Read more
March 19th, 2014
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Sephora Launches Shoppable Social Platform

To make buying products easier and more driven by personal recommendations, beauty retailer Sephora has launched its own photo-driven platform native to its website. Users upload a photo to the platform, called the Beauty Board, tag the different products they used, and then share with their social communities on Pinterest, Facebook, Twitter and Google Plus. The tool also has a mobile version that mimics the easy photo-upload process on Instagram's app. "We are trying to expand beyond Instagram and make our content more shop-able," said Sephora VP-Interactive Media Bridget Dolan. Sephora's app can work hand-in-hand with a platform like Pinterest to drive users to a Sephora post with a link to all of the products. Read more
March 17th, 2014
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Five Ways to Develop a Successful Marketing App

Apps can be a great way to reach consumers, but many marketers just are using apps the right way, says Mae Karwowski, CEO and founder of Obviously Social. Talking to Direct Marketing News
March 16th, 2014
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FlyPay Looks to Remove Waiters From Bill-Settling

Flypay, a startup app from the UK, wants to make settling the bill “waiter-free” and a lot speedier in the process. The company officially launched Tuesday and announced that it has raised £1 million in new funding from mobile payment specialists Entreé Capital, adding to a £150,000 seed round from unnamed industry folk raised six months earlier. The Flypay app works by allowing users to scan an on-table QR code or NFC tag to first recall the bill. Then, using the app, they can check the bill and pay using a credit or debit card, including the option to split the bill with others at the table. This pays off for restaurants, who can offer in-app customer loyalty schemes using Flypay. Read more
March 13th, 2014
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Starbucks Adds Tipping Feature to Mobile App

Starbucks is pushing ahead with its popular mobile payment program, which accounts for more than 11% percent of in-store transactions, by allowing U.S. customers to add digital tips to their purchases. The digital tipping feature, which gives customers a two-hour window following a transaction to add a tip of 50 cents, $1, or $2 to their bill, will be included in the company's brand new Starbucks for iPhone application, arriving in the App Store on March 19. The new app pushes essential information such as rewards and account history to the foreground in an overhauled dashboard inspired by partner Square. Read more
March 12th, 2014
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Favreau Turns to Vine to Promote Film

Can a six-second Vine video promote a movie as effectively as other forms of media? At SXSW, director Jon Favreau shared that he is giving that effort a good try. Beginning in the summer while casting his upcoming indie film “Chef,” Favreau published Vines of his actors as they came onto the project, including Dustin Hoffman and Scarlett Johansson. According to Favreau, Hoffman was reticent about Vine until he tried it, and now he is pressing his co-stars to do clips for the effort. Favreau also chose a generic hashtag, #chef, to attract a stream of posts that are likely oblivious to the filmmaker’s project. And yet, the #chef posts from around the globe form a stream of content that is in fact related to the spirit of “Chef” the movie. Read more
March 12th, 2014
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Gap Widens Between Mobile Gaming And Other App Marketing Costs

As the cost of acquiring a new app user grows, mobile app analytics firm Fiksu has noted major fluctuations between gaming apps and general apps, as well as iOS vs. Android apps. According to its new Cost Per Install (CPI) Index, which measures the cost per app install attributed to advertising, the CPI Index for Android was between $1 and $1.30 on average for most of 2013 before jumping to $1.80 in December. It then dropped 29% to $1.27 in January. In comparison, iOS CPIs were generally between $0.85 and $1 all year, and increased just 13% in January to $1.01 from December’s $0.88. Further analysis showed that the bulk of the December spike in Android CPIs was driven by non-game apps
March 6th, 2014
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WhatsApp/Facebook Deal Was Two Years in the Making

Hatched by Jan Koum in 2009, by 2012 WhatsApp was emerging as a global phenomenon, with 90 million users using it to send free texts and photos -- that's 30 million more users than Facebook had by its third birthday. That spring, Koum received an email from one of those users, Mark Zuckerberg, which would go on to change his life forever. Forbes goes behind the two-year courtship that resulted in one of the most lucrative deals in technology history. Read more
March 5th, 2014
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Apps Best for Mobile Marketing, Says Mindshare’s Johnston

Will the mobile web kill off apps? Mindshare Chief Digital Officer Norm Johnston, who spoke at Mobile Media Summit @ Mobile World Congress last week
March 3rd, 2014
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Pandora Places Political Ads Based on Music Choices

Pandora has begun tapping into musical tastes to serve up appropriately-leaning political ads. The internet radio service has found that analyzing a combination of music genres and geographic voting patterns provides a "signal" that can indicate whether a listener sits on the left, right, or center of the political spectrum. According to the company, fans of jazz, electronic and reggae music tend to lean left, while fans of country and gospel music lean to the right. However, lovers of rock, pop and hip-hop span all party affiliations. Read more
February 25th, 2014
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