Archive for the ‘mobile Commerce’ Category

Twitter-Activated Vending Machine To Dispense Free Shoes

Do you live in New York, active on Twitter and like to exercise?  If so, get ready for some free New Balance running gear. The Westin Hotels & Resorts chain is setting up a Twitter-activated vending machine that will dispense New Balance running gear all to promote health and wellness activities. Learn how to get some free socks, shoes, shirt, shorts and, for women, running bras.
May 30th, 2014
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EE, Vodafone to Introduce Mobile Payments on London Underground

You can soon throw away your London Oyster card and replace it with your smartphone as the Underground system is becoming mobile friendly. Even though the bus system has already adopted this payment process, the train system will start with a trial period. "The upgrade we have made to our readers to accept contactless payment cards also makes them capable of accepting suitable payment applications on mobile phones," said TfL's director of customer experience Shashi Verma. (Continue reading)
May 23rd, 2014
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How is Mobile Driving Away the E-commerce Threat in Real-World Retail?

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E-commerce sales have grown rapidly over the past decade, but the impact of the Internet has been on a much larger bucket of so-called offline spend that often goes overlooked: Sales in real stores. Consumers may “shop” online, but more often than not, they are buying in a physical location. This creates massive opportunity for mobile targeting in a landscape that is about to see retail undergo more radical transformation in the next five years than it has seen in the past 150. Full Article
May 13th, 2014
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PayPal Gets a Mobile Makeover

Paypal’s new look shifts its focus to mobile, making it one step easier for users to pay with their phones. The online payment company PayPal is getting a shiny new look and its first-ever global marketing push as parent eBay Inc tries to wrest attention away from the growing number of rivals piling into the mobile payments market. Read More
May 2nd, 2014
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Best Buy, 7-Eleven Shut Down NFC Capabilities

In a blow to NFC-based mobile payments, Best Buy and 7-Eleven have announced that they will be shutting down their near-field communications capabilities in their retail locations. Best Buy and 7-Eleven are realizing that the technology is not worth the cost for them, while at the same time hinting at the possibility of branded plays for their own mobile payment solutions, such as the one announced by Burger King
March 20th, 2014
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Goldman:There Will Be as Much M-Commerce in 2018 as E-Commerce in 2013

According to quantitative forecasts from Goldman Sachs, by 2018, we'll be seeing roughly as much mobile commerce ($626 billion) as we saw in e-commerce last year. In the shorter term, Goldman notes a tripling from 2012 to 2014. While they predict smartphone-based m-commerce growing at $20-$30 billion a year, they see the majority of sales coming from tablets. View their graphic of the forecast here
March 10th, 2014
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LoopPay Introduces Digital Wallet That Works Everywhere

What if there were a smartphone-based digital wallet that could hold multiple cards, let you choose among them, and wirelessly transmit the same information contained in a card’s magnetic stripe without using the card or swiping? A new product called LoopPay has introduced just that. The LoopPay system consists of two parts: an iPhone app called LoopWallet, and a detachable fob you can use to load the app with your cards and to pay, with or without the phone, at standard card readers used by all kinds of merchants. Watch Walt Mossberg test and review LoopPay in this video
March 4th, 2014
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Target Data Breach Might Boost Mobile Payments

Following its recent data breach, Target announced plans to speed up its transition to EMV, a chip-based payment standard that could give mobile payments a boost. Although the requirement of special hardware and readers have made the transition to EMV slow in the U.S. compared with other markets, because EMV promises enhanced security attributes over magnetic stripe cards, some U.S. retailers have newfound enthusiasm for installing it. It's expected that many of those retailers will also install the contactless readers needed for NFC-based mobile payments at the same time. Read more
February 13th, 2014
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RadioShack Opens Mobile-Integrated Concept Store

RadioShack opened its first custom concept store in New York City Feb. 1, using mobile technology to enhance the in-store experience. The interactive store lets consumers discover new products and connect with sales associates in a new way. Some of the new features include in-store tablets that let consumers experience different speakers, touchscreens and apps to help shoppers get a better understanding of different products, and a speaker wall that can be controlled by in-store tablets. The concept store is being introduced at the same time that RadioShack is rebranding itself with the slogan “Do It Together." Read more
February 4th, 2014
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Smartphones Increasingly Become Shopping Tool

A new study from Baynote suggests a paradigm shift in consumer shopping preferences. According to the “2014 Holiday Shopper Survey,” 70% of 2013 holiday shoppers frequently used their mobile device to find a store or information about a store like hours and directions, and 34% used a retailer's branded mobile app to make a purchase. 64% and 62% used their smartphones to compare prices before and while shopping, respectively, while 63% frequently used them to determine what to purchase. Additionally, 63% of the 1,000 respondents frequently used their mobile device to receive coupons or promotions. Read more
February 3rd, 2014
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Shopkick Launches Biggest Apparel Rollout Yet

Location-based offer website Shopkick last week announced the installation of Apple's iBeacon technology in 100 American Eagle Outfitters stores nationwide, including locations of sister brand Aerie. The startup was already an early mover with its shopBeacon service and its Shopkick trial in two Macy’s stores in November 2013 (at the time, the first retail trial of the technology), but this will be the largest deployment of iBeacons in apparel sales to date. Apple started rolling out iBeacons across its 254 U.S. stores in December 2013, and inMarket is adding iBeacons to some 200 Safeway and Giant Eagle grocery stores. Read more
January 19th, 2014
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Auto Shoppers More Likely to Be Influenced by Digital Ads

Of the millions of American consumers planning to soon buy an automobile, 21% say that digital advertising will affect their purchase decision -- 71% more than the average population -- according to a joint report from the Interactive Advertising Bureau and stats company Prosper Insights. Other key findings from the IAB/Prosper Insights report, comparing auto shoppers to regular consumers, found that auto shoppers are more likely to own smartphones (75% vs. 54%), as well as tablets (42% vs. 33%), and are more prone to be digital video streamers, both online (69% vs. 56%) and on mobile devices (52% vs. 35%). Read more
January 13th, 2014
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J.P. Morgan’s ‘Nothing but Net’ Report Goes Mobile

Analyst Doug Anmuth and his team of researchers at J.P. Morgan chose to lead off the U.S. Internet “themes” section of the firm’s annual “Nothing But Net” report with a quote from Google Chairman Eric Schmidt: "The trend has been that mobile was winning … it’s now won.” The report advises investors on which Internet companies to invest in for the year ahead. With mobile usage already crossing the 50% tipping point of total “online” usage, the analysts predict that monetization will "catch-up" this year.

Most of the key players driving mobile ad monetization, such as Twitter, Facebook, Google and Pandora are the same ones ranked atop the report’s overall Internet sector recommendations. Singling out Pandora and Facebook as “achieving superior mobile monetization” that is “closing the gap” between mobile usage and revenue, Anmuth says all the pieces are coming together to attract major brands and agencies. Read more
January 12th, 2014
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Boosted by Mobile, Cyber Monday Sales Predicted to Top $2 Billion

A 2013 Online Shopping Forecast released by Adobe yesterday promises that e-commerce sales on Cyber Monday will hit $2.27 billion. The trend of “shopping on the sly,” i.e. making purchases on mobile phones while waiting on long Black Friday lines in brick-and-mortar stores, will benefit online retailers, as some 40% of consumers told Adobe that they're apt to do that, while 28% said they'll rely more on mobile devices to make purchases this year. Retailers that have optimized their websites for mobile display will benefit most from the increased activity. They will do 20% of their holiday business via mobile, a 47% increase over 2012. But the non-optimizers will still do well. Adobe predicts their mobile sales will rise by 40% and account for 14% of their total sales. Read more
November 5th, 2013
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‘Cheap’ iPhone More Expensive in China

Thanks to the Chinese government’s decision on Wednesday to approve that iPhones run on China Mobile, the devices are one step closer to being offered by the biggest cellphone carrier in the globe. However, the bigger news is that the supposedly cheaper iPhone 5C 's starting price in China will be 4,488 renminbi, or $733, without subsidies from mobile operators. That is not far below the price of the new flagship Apple iPhone 5S, which starts at 5,288 renminbi. The price is about 33 % in China than the full, unsubsidized $549 cost in the United States. Read more
September 11th, 2013
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