Archive for the ‘mobile Events’ Category

Auto and Entertainment Industries Find Success With Hyperlocal Advertising

Hyperlocal targeting is allowing advertisers to pinpoint consumers at key moments in their paths to purchase. In this video clip
April 18th, 2014
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Pepsi CMO Frank Cooper to Keynote Mobile Media Upfront May 19

Frank Cooper, Global CMO of PepsiCo's Global Beverages Group, has joined Mobile Media Upfront 2014
April 15th, 2014
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For LA Advertisers, Mobile Is Already the First Screen

At the third-annual Mobile Media Summit Los Angeles: Cars & Stars on April 1st, agency, ad-technology and brand executives brought home the point that consumers have already adopted mobile as the first screen, and advertisers must follow suit. “Mobility is where the physical and digital worlds are one; it's on the front lines of adaptive marketing,” said Lee Doyle, president of client development at Mindshare, speaking on the panel “Driving Mobile Dollars: The Real ROI.” While there is comparatively less resistance to moving money into mobile than there was in digital 10 years ago, said Doyle, it’s more complicated to figure out what to do on the medium. Full Article
April 2nd, 2014
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Microsoft Rumored to Reveal Office for iPad Next Week

Microsoft is said to be unveiling a version of Office for iPad at a press event next week. The event will mark the first time new CEO Satya Nadella speaks publicly to the press, and releasing Office for iPad would fit with Nadella's stated strategy of prioritizing cloud services, particularly on mobile devices. Office for iPad will reportedly closely resemble Office for iPhone, which debuted last year. Read more
March 18th, 2014
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The Great Debate 6: Content & Technology: Where Do Brands Fit?

Join The AD Club of New York to hear from Guardian News & Media, GE, Ipsos, MediaLink, Microsoft, OMD Ignition Factory and Outbrain on Wednesday, March 26th. This annual evening of fun disruption
March 10th, 2014
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The New ‘Elevator Pitch’ at SXSW

The interactive portion of SXSW officially started Friday, but last Thursday local Austin tech companies showed off their companies at the Startup Crawl. On Friday, the Startup Village at the Hilton hotel hosted the Releaseit event for select tech founders to share their new companies, and Adweek asked five of those companies to share their best Instagram pitches, in a 2014 take on the elevator pitch. See the highlights here
March 9th, 2014
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A Look Back at SXSWs Past

What should South By Southwest attendees expect from this year's festival, which begins Friday? Ever since 2009's launch of Foursquare, the “interactive” track of SXSW has built up a reputation as a stage for the little guy with the next big thing. Since then, though, SXSW has seen plenty of other attempts to define the future that ultimately went nowhere. Re/Code takes a look back
March 3rd, 2014
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MediaCom’s Ben Phillips Measures What Matters in Mobile

As mobile grows ever more powerful, finding consistent and reliable standards to assess it is critical. MediaCom Global Head of Mobile Ben Phillips, who spoke on the subject of mobile measurement at Mobile Media Summit @ Mobile World Congress this past Tuesday and Wednesday, shared more insights on the topic in an opinion piece in the Drum
February 27th, 2014
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Adios and Gracias, Barcelona; Hello LA!

Mobile is now the primary digital medium of content delivery, discovery and exploration. From the morning’s hyper-location and hyper-targeting panel, to the grand finale featuring “Brand Ballers” from L’Oreal, Intel and Nestle, Mobile Media Summit once again proved that any company not making mobile a top priority is doing themselves a huge disservice. “The biggest cost to companies is NOT innovating in mobile,” said Dan Hodges, New York City Chapter president of the Location Based Marketing Association, moderating the panel “Hyperlocal & Hypertargeted in a Hyperconnected World” during the second day of the inaugural Mobile Media Summit at the Mobile World Congress in Barcelona. Later on, during the panel “Measuring What Matters in Mobile,” Unilever Director of Global Media Innovation Jay Altschuler added that “Mobile is the best place to interact with your customer. …What brand does not want that?” Full Article
February 26th, 2014
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Mobile Media Summit Brings Together Biggest Brands and Agencies at Mobile World Congress

“Smart devices deserve smart messages.” Such was the theme at Day 1 of Mobile Media Summit at Mobile World Congress, summed up by Adam Shlachter, head of media activation, North America, at DigitasLBi. Speaking on the day’s closing panel, “Making Multiscreen Magic,” along with Shelly Palmer, host of Fox TV’s “Shelly Palmer Digital Living,” MEC UK Head of Mobile Jide Sobo and Starcom MediaVest SVP-Global Digital Director Bethany Mach, Shlachter emphasized a need for “modern tools for modern media,” as well as cross-capability collaboration and learning, to make that multiscreen magic happen. Location, of course, was also a huge topic of conversation. “Location is not just about mobile devices; it helps us understand people, to reach them across any screen,” said “Anywhere and Everywhere: A Local Mobile World” panelist Chia Chen, SVP and mobile practice lead at DigitasLBi. Indeed, “mobile is location,” emphasized fellow panelist Mark–Anthony Baker, global communications planning director at Joule. However, marketers must be aware that “location without value exchange is meaningless,” said Erin Kienast, SVP and director of mobility at Starcom Worldwide. Full Article
February 25th, 2014
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Zuckerberg Talks WhatsApp, Facebook’s Future

During his keynote address at Mobile World Congress Monday, Facebook CEO Mark Zuckerberg said the company's recent acquisition of mobile-messaging app WhatsApp was "worth more than $19 billion." He continued, "It's on a path to connecting a billion people. There are very few services in the world that can reach that level and they're all incredibly valuable." WhatsApp will continue to operate independently, Zuckerberg told the audience, and Facebook has no intention of using data from the company for its own purposes. Asked if Facebook would consider bidding again for Snapchat, Zuckerberg said: "After buying a company for $16 billion you're probably done for a while." Read more
February 24th, 2014
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Barcelona Eve: A Letter From Paran Johar

They told me I was crazy. I'd been to Mobile World Congress for six years and always felt something was missing. It had all the great carriers and tech companies, but it lacked the focus on what was near and dear to my heart: advertising and media.

In 2009, I was the CMO of a leading mobile ad network and used to speak at all the conferences around the world. We had almost no marketing budget, so I used to joke that I was a walking billboard to anyone who would listen.

It was a challenging job, as no one thought of mobile as a vital solution for advertisers. We were still talking about carrier decks and feature phones, and Android was a planet somewhere near Uranus (pun intended).

I went to every conference company I knew and volunteered to program “Mobile Media and Advertising Day.” They all said, “Thanks, but no thanks.” I wanted to do an event that people wanted to go to, not one they had to go to. I wanted to have them at cool venues with good food and a fun vibe. Most importantly, I wanted to create a conference that put advertisers at the center of the equation to move the industry forward. Full Article
February 23rd, 2014
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30,000 Feet and Climbing: What CMOs Want in Mobile

What are the world's biggest brand leaders looking for when it comes to mobile? Mobile Media Summit will kick off the first day of its inaugural Mobile World Congress
February 20th, 2014
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Measure What Matters in Mobile With MediaCom’s Ben Phillips

Ben Phillips’ appointment as MediaCom’s first global head of mobile at the end of 2013 demonstrated how crucial mobile strategy is becoming for every marketing agency. In this position, Ben, a 12-year veteran of the mobile space who was most recently at Adloqi, works with MediaCom's local teams to define best practices and exploit the strengths of mobile across the agency. MediaCom's mobile billings have grown by more than 117% in 2013 and the agency has seen especially strong growth in markets where it has specialist mobile divisions, such as the UK, Germany, Scandinavia, Singapore and India. These teams have developed first-in-market mobile services for clients, including creative, apps, coupons, augmented reality, QR codes and geo-location campaigns. At Mobile Media Summit @ Mobile World Congress
February 19th, 2014
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Mobile First: What Does It Mean?

“Mobile first” is a big, buzzy term these days, from new Microsoft CEO Satya Nadella
February 18th, 2014
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