Archive for the ‘mobile Events’ Category

Don’t Miss The VERTICALS with MasterCard and Mondelez



SPONSORED POST
The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors.  Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30. Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here
July 8th, 2014
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The World of Mobile Was Front and Center at Mobile Media Upfront 2014



On May 19th, the largest mobile event in the North America, Mobile Media Upfront, took place at New World Stages in New York City. Over 1,500 guests and 110 speakers from leading brands and agencies came together to talk about the future of mobile. With mobile RTB spending up 459% from Q1 2013 to Q1 2014, it’s no wonder why advertisers want to learn how to efficiently use their money in mobile. Full Article
May 23rd, 2014
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WPP’s Top Mobile Predictions for 2015



What’s to come in the media world in 2015? Who better to tell you than leading executives from one of the world’s largest holding companies. This esteemed panel made up of senior execs from WPP agencies will show us what they see in their crystal ball for the rest of 2014 and beyond. This year's Mobile Media Upfront WPP panel includes Sean Muzzy – CEO, NEO@Ogilvy, Michael Lieberman – Co-President, Joule, Ben Phillips- Global Head of Mobile, MediaCom and Brandon Berger – Chief Digital Officer, Ogilvy. It will be moderated by xAd's VP of Sales, Chad Hickey. The Mobile Media Upfront is on Monday, May 19 at the fabulous New World Stages. For more info and to register for an Agency or Brand Marketer Comp Pass, check out Mobile Media Upfront
May 2nd, 2014
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Publicis & Mobile Content at the Upfront



Are you producing content that is engaging the right audience? Content is king, but not all content is created equal. Learn how to create the right content for your brand’s audience. You definitely do not want to miss learning what these media executives have to say about what works and what doesn't with mobile content. The panel includes Ritu Trivedi – SVP – Director of Digital Strategy & Partnerships, MediaVest USA, Scott Marsden – SVP, Media, Digitas and Amanda Richman – President, Starcom USA. Moderator John Najarian – EVP and GM Digital Media and Business Development, E! Networks will be working to illuminate what Publicis's best and brightest are thinking on this fast-moving, tech-heavy topic. It's all happening at the Mobile Media Upfront
May 2nd, 2014
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IPG’s Take on CMOs and Mobile



What are CMOs looking for in mobile? What are the emerging trends for 2015 and beyond? This top-tier group of IPG execs who will share their personal insights includes, Richard Ting – EVP, Global Executive Creative Director, R/GA, Liz Ross – President, BPN and David Cohen – Chief Investment Officer, Universal McCann. Joining them as Moderator will be Mike Owen – CRO, AdColony and Matt Carrasco – Senior Vice President, Digital Media Investments, Orion Capital. Check your schedule and make sure you're at New World Stages on May 19 by registering here
May 2nd, 2014
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Bridging the Cross-Screen Gap



Who’s who on a mobile device? Get the knowledge you need to effectively retarget users and close the gaps in cross-screen consumption. Check out this world-class group of mobile thought-leaders and learn how they are counseling their clients on how to bring order to multi-screen ad mayhem. This Mobile Media Upfront panel includes Brian Decker – Client and Social Action Leadership, Managing Director, Mindshare, Jackie Mockridge – Vice President, Director of Strategy & Analysis, DigitasLBi, Rachel Pasqua – Senior Partner Mobile Practice Leas, MEC and Donald Williams – Chief Digital Officer, Horizon Media. Moderated by Rich Johnson – Head of Sales, NA, Drawbridge, now is the time to register to attend before the event is sold out. Check out the full Mobile Media Upfront Agenda
May 2nd, 2014
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Auto and Entertainment Industries Find Success With Hyperlocal Advertising



Hyperlocal targeting is allowing advertisers to pinpoint consumers at key moments in their paths to purchase. In this video clip
April 18th, 2014
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Pepsi CMO Frank Cooper to Keynote Mobile Media Upfront May 19



Frank Cooper, Global CMO of PepsiCo's Global Beverages Group, has joined Mobile Media Upfront 2014
April 15th, 2014
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For LA Advertisers, Mobile Is Already the First Screen



At the third-annual Mobile Media Summit Los Angeles: Cars & Stars on April 1st, agency, ad-technology and brand executives brought home the point that consumers have already adopted mobile as the first screen, and advertisers must follow suit. “Mobility is where the physical and digital worlds are one; it's on the front lines of adaptive marketing,” said Lee Doyle, president of client development at Mindshare, speaking on the panel “Driving Mobile Dollars: The Real ROI.” While there is comparatively less resistance to moving money into mobile than there was in digital 10 years ago, said Doyle, it’s more complicated to figure out what to do on the medium. Full Article
April 2nd, 2014
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Microsoft Rumored to Reveal Office for iPad Next Week



Microsoft is said to be unveiling a version of Office for iPad at a press event next week. The event will mark the first time new CEO Satya Nadella speaks publicly to the press, and releasing Office for iPad would fit with Nadella's stated strategy of prioritizing cloud services, particularly on mobile devices. Office for iPad will reportedly closely resemble Office for iPhone, which debuted last year. Read more
March 18th, 2014
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The Great Debate 6: Content & Technology: Where Do Brands Fit?



Join The AD Club of New York to hear from Guardian News & Media, GE, Ipsos, MediaLink, Microsoft, OMD Ignition Factory and Outbrain on Wednesday, March 26th. This annual evening of fun disruption
March 10th, 2014
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The New ‘Elevator Pitch’ at SXSW



The interactive portion of SXSW officially started Friday, but last Thursday local Austin tech companies showed off their companies at the Startup Crawl. On Friday, the Startup Village at the Hilton hotel hosted the Releaseit event for select tech founders to share their new companies, and Adweek asked five of those companies to share their best Instagram pitches, in a 2014 take on the elevator pitch. See the highlights here
March 9th, 2014
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A Look Back at SXSWs Past



What should South By Southwest attendees expect from this year's festival, which begins Friday? Ever since 2009's launch of Foursquare, the “interactive” track of SXSW has built up a reputation as a stage for the little guy with the next big thing. Since then, though, SXSW has seen plenty of other attempts to define the future that ultimately went nowhere. Re/Code takes a look back
March 3rd, 2014
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MediaCom’s Ben Phillips Measures What Matters in Mobile



As mobile grows ever more powerful, finding consistent and reliable standards to assess it is critical. MediaCom Global Head of Mobile Ben Phillips, who spoke on the subject of mobile measurement at Mobile Media Summit @ Mobile World Congress this past Tuesday and Wednesday, shared more insights on the topic in an opinion piece in the Drum
February 27th, 2014
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Adios and Gracias, Barcelona; Hello LA!



Mobile is now the primary digital medium of content delivery, discovery and exploration. From the morning’s hyper-location and hyper-targeting panel, to the grand finale featuring “Brand Ballers” from L’Oreal, Intel and Nestle, Mobile Media Summit once again proved that any company not making mobile a top priority is doing themselves a huge disservice. “The biggest cost to companies is NOT innovating in mobile,” said Dan Hodges, New York City Chapter president of the Location Based Marketing Association, moderating the panel “Hyperlocal & Hypertargeted in a Hyperconnected World” during the second day of the inaugural Mobile Media Summit at the Mobile World Congress in Barcelona. Later on, during the panel “Measuring What Matters in Mobile,” Unilever Director of Global Media Innovation Jay Altschuler added that “Mobile is the best place to interact with your customer. …What brand does not want that?” Full Article
February 26th, 2014
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