Many large brands have closed their Facebook stores following a poor ROI. F-Commerce – the sale of products via Facebook pages – gained a significant level of popularity last year, leading commentators to forecast that the social networking site would become “a major revenue driver for retailers over the next decade.” Whilst popular as a host for social media marketing campaigns, a recent Bloomberg report has displayed that Facebook might not yet have what’s needed to provide a shopping experience; Gap, Nordstrom, J.C. Penney and GameStop have all shut down their stores on Facebook within a year of opening them. American video game and entertainment software retailer, GameStop, opened their store April last year (2011) but closed it just six months later. http://bit.ly/yA55VM
