Zatarain’s Says It’s First CPG Brand to Use Beacons



McCormick & Co.’s Zatarain’s claims to be the first consumer packaged goods brand leveraging beacon technology to engage directly with shoppers while they are inside a retail location. The in-app beacon campaign enables shoppers to receive grocery list reminders and loyalty points from the food and spice brand on their mobile phones. The effort is launching in southern California retail locations, with plans to expand nationally.
April 8th, 2014
  • Share/Bookmark

 


Why There Won’t Be a ‘Next’ Silicon Valley



From New York to Vegas, every major city these days fancies itself a technology hub. But despite there being strong digital players all around, writes Derek Thompson for The Atlantic, if "the best advertisement for talent is talent, then all things equal, the area most likely to be the next generation's Silicon Valley is ... well, probably Silicon Valley. The benefit of being a magnet for talent doesn't wax and wane. It accumulates."
April 8th, 2014
  • Share/Bookmark

 




Investing in Mobile Pays Off for Yahoo



Yahoo CEO Marissa Mayer’s mobile app spending spree may finally be paying off. Yahoo's mobile traffic increased at an above-average rate over the past year, and its revamped apps and new mobile ad units have caught the attention of previously skeptic media buyers. Since acquiring social app Stamped in October 2012, Yahoo has picked up 36 other companies, most of which are mobile-focused. The company currently only trails Google in U.S mobile audiences. Read more.
April 8th, 2014
  • Share/Bookmark

 


For LA Advertisers, Mobile Is Already the First Screen



At the third-annual Mobile Media Summit Los Angeles: Cars & Stars on April 1st, agency, ad-technology and brand executives brought home the point that consumers have already adopted mobile as the first screen, and advertisers must follow suit. “Mobility is where the physical and digital worlds are one; it's on the front lines of adaptive marketing,” said Lee Doyle, president of client development at Mindshare, speaking on the panel “Driving Mobile Dollars: The Real ROI.” While there is comparatively less resistance to moving money into mobile than there was in digital 10 years ago, said Doyle, it’s more complicated to figure out what to do on the medium. Full Article
April 2nd, 2014
  • Share/Bookmark

 


The Best Brand Hoaxes of April Fool’s



From Legos' live turtle game to Honda's "DIY" car, brands went all out for April Fool's Day. (We still want to see that "Sizzling Bacon" show on Netflix.) Mobile plays were in full swing, with both Samsung and HTC introducing wearable tech gloves, and Bonobos showing off wearable tech-clothing that connects you socially to a psychopathic artificial intelligence. Adweek has a list of the highlights.
April 2nd, 2014
  • Share/Bookmark

 


Undertone’s Eric Franchi: We Need to Remove Barriers in Mobile



Undertone, a provider of digital-advertising solutions for brands, likes to say that it operates at “the intersection of media, creative and technology.” As co-founder of Undertone, Eric Franchi has led the evolution of the company over the past 12 years, heading thought leadership and media relations. In the second half of the decade, he led Undertone’s sales division, and most recently, he served as head of publisher development, responsible for managing and growing Undertone’s extensive portfolio of more than 350 premium publishers. A few days before speaking on the panel “Building Brand Awareness with Rewarding Rich Media” at Mobile Media Summit LA, Eric Franchi shared the challenges and opportunities of rich media advertising with MadAve Mobile Managing Editor Anna Baskin. Full Article
April 2nd, 2014
  • Share/Bookmark

 


WhatsApp Hits New Record



Continuing to show strong growth after its purchase by Facebook, WhatsApp handled a record 64 billion messages in 24 hours. In January, WhatsApp co-founder and CEO Jan Koum revealed that the company was processing 54 billion messages per day (18 billion inbound and 36 billion outbound). This is bad news for mobile carriers, who are losing SMS revenue to free messaging apps. Juniper Research recently forecast that instant messaging apps will account for three-quarters of all mobile messaging traffic in 2018. Read more.
April 2nd, 2014
  • Share/Bookmark

 


Twitter Rumored to Reveal App-Install Ads



In another expansion of its ad offerings, Twitter is said to be planning to release a product in the next few weeks that app makers can use to encourage downloads of their programs. The format, known as an app-install ad, will help the company attract marketers in the e-commerce and game industries. If users click on one of the ads that appears in their Twitter feed on mobile devices, they will be directed to the advertiser's page in a mobile-app store, where they can download the program. Mobile is a key piece of Twitter's business, since that's where its user base is growing faster and where it derives more than 75% of ad revenue. Read more.
March 30th, 2014
  • Share/Bookmark

 


iPhone 6 Said to Come in Two Screens, Have Higher Resolution



While Apple itself has yet to say anything about a new iPhone, rumors around its latest product keep swirling. According to a report in the Nikkei Asian Review, Apple will release the iPhone 6 in September, and the iPhone will come in two screen sizes, 4.7-inch and 5.5-inch. At four inches for the iPhone 5 and iPhone 5S, Apple is the only major phone manufacturer with a screen that small. In addition to enlarging the screen, Apple will make the resolution of the new iPhones significantly higher, said Nikkei. Read more.
March 30th, 2014
  • Share/Bookmark

 


Why Marketers Can’t Ignore Beacons



A new survey reveals the significant business opportunity that beacon technology offers for retailers and marketers. An infographic from Swirl.com reveals that 79% of consumers who have received push notifications on their smartphone in the past six months have made at least one purchase as a result, and 77% of consumers would be willing to share their information if they received something of value in return. In fact, when it comes to location data, more consumers trust their favorite retailer over Google or social apps such as Facebook. Read more.
March 30th, 2014
  • Share/Bookmark

 


How Opera Mediaworks Proves There’s Real ROI in Mobile



As CEO of Opera Mediaworks, Mahi de Silva runs the world’s largest mobile advertising platform that’s deployed by publishers. Opera serves more than 14,000 sites and applications, with more than 65 billion ad impressions per month now reaching half a billion monthly uniques. A little over a year after being spun out from the Norwegian browser company with the same base name, Opera recently announced a new marketing and branding focus designed to present the company as a single, unified whole that can handle all of a brand’s needs in mobile advertising. Prior to moderating the panel “Driving Mobile Dollars: The Real ROI,” at Mobile Media Summit Los Angeles April 1, de Silva spoke to MadAve Mobile Managing Editor Anna Baskin about the integration, and what makes Opera stand out in a crowded marketplace. Full Article
March 30th, 2014
  • Share/Bookmark

 


Paran Johar: My Wild Mobile Ride Through LA



With our third Mobile Media Summit LA in just a few days, I can’t help but reflect on how we got where we are today. The City of Angels is where it all started. I worked at BBDO in accounting, a nobody who was lucky enough to work for luminaries such as Steve Hayden and David Lubars—rock stars by today's standards. Several agencies later at Bates, I fell in love with this thing called “the Internet.” I was the pain in the ass kid bugging IT for external email and Internet access. When they didn’t give it to us, I went to Circuit City to surf the Internet for my clients at lunch! Full Article
March 29th, 2014
  • Share/Bookmark

 


Clear Channel Outdoor Rolls Out Global Mobile Ad Platform



Clear Channel Outdoor is rolling out Connect, a global interactive mobile advertising platform, with the aim to reach 175 million consumers monthly across 23 countries by the end of June. Through Connect, advertising panels on the company’s pedestrian-accessible sites across the globe will be turned into mobile launch pads, letting consumers access interactive content from advertisers via their smartphones. Connect tags will be permanently attached to digital or static panels, with passers-by able to tap or scan their phone over Connect’s NFC tag or QR code to receive more information and special offers. Read more.
March 27th, 2014
  • Share/Bookmark