Mobile Marketing and the Future of Location-Based



Location-based ad networks are enhancing basic geo-fencing capabilities with deeper consumer behavior formats. Reports say, hitting consumers with an ad base on their exact location at one moment is not as effective as serving up ads tailored around the last 20 places where that consumer has been or other pieces of content that they’ve recently looked at on a smartphone. (Read More)
July 15th, 2014
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Smart Benches are Taking Over Boston



The solar-powered Soofa bench, which charges smartphones as visitors sit, kick back, and relax for a few minutes will roll out in select Boston locations. Smart urban furniture company Soofa developed by Changing Environments, an MIT Media Lab spin-off is bringing more of its solar-powered benches to Boston and Cambridge, Mass. parks soon. (Read More) Mobile media’s momentum is once again blowing strong in the windy city. CPG, Retail and QSR will dominate the discussion at the third-annual Mobile Media Summit, Chicago. Learn how mobile is changing the media mix for hundreds of senior agency, media, brand and publisher executives. (More Details)
July 15th, 2014
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McDonald’s is Testing Mobile Payment App



McDonald’s has recently been testing a mobile payment app, using augmented reality apps in global mobile campaigns and transforming its signage with the introduction of digital menus. McDonald’s is testing the app at 22 locations in Georgia and Alabama. (Read More) You can meet Matt Biespiel, the worldwide lead on developing the McDonald's brand at Mobile Media Summit Chicago on July 29th at the Mid-America Club. Biespiel is the keynote speaker at the event. (More Details)
July 15th, 2014
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mNectar Raises $7M for Mobile Ads



mNectar has raised $7 million in funding for its new ad platform dubbed Playable, which lets gamers try out a mobile game before they decide to download or buy it. The “playable ads” are a new form of advertising for games that allows potential purchasers to have a better shopping experience as they browse for new games, according to founder and chief executive Wally Nguyen. (Read More)
July 15th, 2014
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New Social Media App Focuses on Social Tagging



BroadTags is a brand new social media app that for the first time lets you follow subjects not people. It’s innovative, exciting and new, but oh so simple! On BroadTags you don’t follow a person or an organization, you follow hashtags, which covers a particular subject. Anything related to that topic appears there, providing you with a steady stream of relevant information. (Read More)
July 15th, 2014
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Tapad White Paper and Forrester Commissioned Research: Today’s Path to Purchase



People today own more connected devices than ever, giving rise to a new type of online customer who is connected from any device, at any time. This presents marketers with new opportunities to reach customers at times previously unavailable and enables new interactions along the path-to-purchase. In March 2014, Tapad commissioned Forrester Consulting evaluated the state of cross-device usage along the path- to-purchase. To explore this market, Forrester Consulting conducted in-depth surveys with 1,500 US connected customers. A hypothesis was developed to test the assertion that cross-device engagement is on the rise and requires more from marketers than just duplicating the same engagement on each screen. More details about the report. Full Article
July 15th, 2014
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A Fitness Wristband is the New Buzz for Adidas



Adidas Fit Smart wearable strips down to make its run. Adidas on Wednesday announced a new fitness wristband dubbed Fit Smart; an activity tracker designed for running, training, and fitness that is paired with the company's miCoach fitness app. The company has priced it for $199 and will release in mid-August in the US, and in rest of the world from August 15 through Adidas' website, and from September 1 through Adidas Sports Performance stores. (Read More)
July 10th, 2014
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Beacons Booming in the Retail Industry



Beacons are causing a media storm in the retail industry, encouraging many executives to look into beacon technology and consider how the technology can improve their business. Although I’m often skeptical about new Apple products — due to the hype that’s normally associated with the brand — the concept of beacon technology is a new-age idea that has great potential as a retail marketing tool. Full Article
July 10th, 2014
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New Video Editing App for Windows Phone Users



Microsoft's recently acquired Nokia devices and services division has launched a Video Tuner, a video editing app for Windows Phone 8.1 smartphones. The Video Tuner app for Windows Phone 8.1 bring some more video-editing tools over the ones that are already available in the Microsoft's Movie Moments app. Features like cropping, trimming, mirroring, and flipping are included, alongside the options to add music and video filters. To be note however, is that MixRadio and Xbox Music files are not supported by the app. (Read More)
July 10th, 2014
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The World Cup is Helping Advertisers Reach Huge Goal



The World Cup is helping advertisers meet a large goal this year. Advertisers worldwide will spend $545.40 billion on paid media in 2014, according to new figures from eMarketer. Total media ad spending will increase 5.7%, eMarketer projects, more than doubling its growth rate of 2.6% from a year ago. (Read More)
July 10th, 2014
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What’s Happening With App Install Ads?



Are app install ads holding the mobile market back? Mobile has been the fastest growing segment of the advertising industry, but the statistics can be misleading. Most of the money in mobile advertising today comes from apps and games advertising themselves in other apps and games, not from big brands running ads. (Read More) Full Article
July 10th, 2014
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Sprint’s New Device Acts as a Mobile Hotspot



Sprint's new portable projector cleverly doubles as a wi-fi hotspot. The device LivePro is capable of projecting content from 10-inches to 10-feet and offers up 3G/4G mobile connectivity that can handle up to eight WiFi devices at the same time. LivePro is only 1.1- inches thick and comes with a pumped-up 5,000mAh battery. (Read More)
July 10th, 2014
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Mobile Media Summit London: The Future of Mobile, Idea’s and Technology



The Rosewood Hotel in London was packed with mobile industry leaders on July 1st. Over 300 guest and 30 speakers attended the inaugural Mobile Media Summit London event. The hot topic everyone was buzzing about was the future of mobile and advertising. Legendary marketing executive Keith Weed, CMO of Unilever presented an amazing case study from Bihar, the most media dark state in India. Unilever brought consumers, mobile operators together to create the largest media channel by offering people free content on their mobile devices. All consumers had to do is call a number and hang up with a missed call and then within 15 minutes they would receive a call back with free entertainment. After only six months, Unilever had 8 million unique users creating the largest media channel in the state of Bihar. Full Article
July 9th, 2014
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Are Tablet Ads Really Working for Magazines?



As marketers search for new ways to bring their brands to life for high-value target audiences, a GfK analysis suggests that tablet magazine advertising can add impact to print and other campaigns.  According to the new study by GfK MRI Starch Advertising Research, advertisements in tablet versions of consumer magazines have the same level of reader recall, on average, as print magazine ads – and reach desirable younger readers with high incomes and engagement. (Read More)
July 8th, 2014
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Twitter is Expected to Purchase TapCommerce



Twitter just announced that it’s acquiring mobile ad startup TapCommerce. A report says the deal was price at $100 million. TapCommerce helps mobile businesses retarget their ads, i.e., target ads based on previous user activity — something that’s become common for desktop web advertising but not really on mobile, due to the lack of cookies. (Read More)
July 8th, 2014
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