Beacons Booming in the Retail Industry



Beacons are causing a media storm in the retail industry, encouraging many executives to look into beacon technology and consider how the technology can improve their business. Although I’m often skeptical about new Apple products — due to the hype that’s normally associated with the brand — the concept of beacon technology is a new-age idea that has great potential as a retail marketing tool. Full Article
July 10th, 2014
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New Video Editing App for Windows Phone Users



Microsoft's recently acquired Nokia devices and services division has launched a Video Tuner, a video editing app for Windows Phone 8.1 smartphones. The Video Tuner app for Windows Phone 8.1 bring some more video-editing tools over the ones that are already available in the Microsoft's Movie Moments app. Features like cropping, trimming, mirroring, and flipping are included, alongside the options to add music and video filters. To be note however, is that MixRadio and Xbox Music files are not supported by the app. (Read More)
July 10th, 2014
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The World Cup is Helping Advertisers Reach Huge Goal



The World Cup is helping advertisers meet a large goal this year. Advertisers worldwide will spend $545.40 billion on paid media in 2014, according to new figures from eMarketer. Total media ad spending will increase 5.7%, eMarketer projects, more than doubling its growth rate of 2.6% from a year ago. (Read More)
July 10th, 2014
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What’s Happening With App Install Ads?



Are app install ads holding the mobile market back? Mobile has been the fastest growing segment of the advertising industry, but the statistics can be misleading. Most of the money in mobile advertising today comes from apps and games advertising themselves in other apps and games, not from big brands running ads. (Read More) Full Article
July 10th, 2014
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Sprint’s New Device Acts as a Mobile Hotspot



Sprint's new portable projector cleverly doubles as a wi-fi hotspot. The device LivePro is capable of projecting content from 10-inches to 10-feet and offers up 3G/4G mobile connectivity that can handle up to eight WiFi devices at the same time. LivePro is only 1.1- inches thick and comes with a pumped-up 5,000mAh battery. (Read More)
July 10th, 2014
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Mobile Media Summit London: The Future of Mobile, Idea’s and Technology



The Rosewood Hotel in London was packed with mobile industry leaders on July 1st. Over 300 guest and 30 speakers attended the inaugural Mobile Media Summit London event. The hot topic everyone was buzzing about was the future of mobile and advertising. Legendary marketing executive Keith Weed, CMO of Unilever presented an amazing case study from Bihar, the most media dark state in India. Unilever brought consumers, mobile operators together to create the largest media channel by offering people free content on their mobile devices. All consumers had to do is call a number and hang up with a missed call and then within 15 minutes they would receive a call back with free entertainment. After only six months, Unilever had 8 million unique users creating the largest media channel in the state of Bihar. Full Article
July 9th, 2014
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Are Tablet Ads Really Working for Magazines?



As marketers search for new ways to bring their brands to life for high-value target audiences, a GfK analysis suggests that tablet magazine advertising can add impact to print and other campaigns.  According to the new study by GfK MRI Starch Advertising Research, advertisements in tablet versions of consumer magazines have the same level of reader recall, on average, as print magazine ads – and reach desirable younger readers with high incomes and engagement. (Read More)
July 8th, 2014
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Twitter is Expected to Purchase TapCommerce



Twitter just announced that it’s acquiring mobile ad startup TapCommerce. A report says the deal was price at $100 million. TapCommerce helps mobile businesses retarget their ads, i.e., target ads based on previous user activity — something that’s become common for desktop web advertising but not really on mobile, due to the lack of cookies. (Read More)
July 8th, 2014
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The Future of Localized Mobile Advertising



As companies are still trying to develop their mobile advertising strategies, customers have already adopted mobile as the primary way of accessing the Internet. A study from InMobi discovered that global customers use their phones mostly (37%) or exclusively (23%) online. (Read More)
July 8th, 2014
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How to Target Millennials On Mobile Devices



With millennials active on their mobile phones throughout the day, loyalty marketers need to adjust their programs not just in terms of how they enable these consumers to engage, but also with regard to what behaviors are rewarded and the types of content. (Read More)
July 8th, 2014
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Mobile App Usage Skyrocketing in 2014



Here's a stat that will make most people nod in agreement: time spent on mobile apps is at an all-time high and just keeps growing. With users now spending 60 percent of their Internet time on mobile devices -- the majority of that within apps -- Pandora, Instagram, and Facebook are seeing a surge in mobile use. This new data comes from ComScore's latest mobile app report. The analytics company looked at roughly 10 billion minutes of user engagement on apps during the month of May. (Read More)
July 8th, 2014
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The Way You Drive Will Change in 2015



If you love being connected through social media and online a new car is just for you. Audi's new, entry luxury 2015 A3 sedan is on track to make the German brand fashionable with a new group of customers — young millenials. The new A3 can read aloud tweets, Facebook posts and even the latest Audi news in a mechanized voice; it can display navigation routes on Google Earth maps and access more than 7,000 Internet radio stations worldwide. (Read More
July 8th, 2014
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Don’t Miss The VERTICALS with MasterCard and Mondelez



SPONSORED POST
The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors.  Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30. Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.
July 8th, 2014
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Advertisers Spending 83% More on Mobile



Total media ad spending in the US this year will see its largest increase in a decade, according to new figures from eMarketer. Mobile will lead this year’s rise in total media ad spending in the US, and advertisers will spend 83.0% more on tablets and smartphones than they did in 2013—an increase of $8.04 billion. (Read More) Mobile media’s momentum is once again blowing strong in the windy city. CPG, Retail and QSR will dominate the discussion at the third-annual Mobile Media Summit, Chicago. Learn how mobile is changing the media mix for hundreds of senior agency, media, brand and publisher executives. (More Details)
July 4th, 2014
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Watch Out, Barbie’s on LinkedIn



Entrepreneur Barbie has taken her professional networking online. After 55 years and more than 150 careers under her sensible and fashionable belt, Barbie is ready to compete in the business world with a new LinkedIn page. According to Barbie's LinkedIn, her latest venture is "'Dream Incubator,' where Barbie acts as a consultant, helping girls around the world play out their imagination." The company tagline is “If you Can Dream It, You Can Be it!” (Read More) Mobile media’s momentum is once again blowing strong in the windy city. CPG, Retail and QSR will dominate the discussion at the third-annual Mobile Media Summit, Chicago. Learn how mobile is changing the media mix for hundreds of senior agency, media, brand and publisher executives. (More Details)
July 4th, 2014
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